1 / 26

Digital Media

Digital Media. Incorporating Digital Media into Political Campaigns. . The Leadership Institute. Digital Activism. What is Digital Media?. The Leadership Institute. Digital Activism. Digital Media - Engagement. The Key to Success in Digital Operations is ENGAGEMENT.

luisa
Download Presentation

Digital Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Media Incorporating Digital Media into Political Campaigns. The Leadership Institute Digital Activism

  2. What is Digital Media? The Leadership Institute Digital Activism

  3. Digital Media - Engagement The Key to Success in Digital Operations is ENGAGEMENT The Leadership Institute Digital Activism

  4. Digital Media - Engagement Ladder of engagement. The Leadership Institute Digital Activism

  5. Digital Media Engagement is important. BUT You need a ONLINE NETWORK to Engage with The Leadership Institute Digital Activism

  6. Social networks The Leadership Institute Digital Activism

  7. Social Networks The Leadership Institute Digital Activism

  8. Digital Platforms • Which platforms to use? (web + social media) • Complete information on ALL platforms • Info should be consistent against all platforms • Connect the platforms The Leadership Institute Digital Activism

  9. Facebook Tips Successful posts are short and visual. • Posts between 100 and 250 characters get about 60% more likes, comments and shares. • Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively. Source: https://www.facebook.com/business/build The Leadership Institute Digital Activism

  10. Facebook Tips Maximize interaction on Facebook. • The best way to get people to like or share something is to ask them to like or share it. Learn best practices at this URL: https://www.facebook.com/business/ The Leadership Institute Digital Activism

  11. Facebook Engagement Comparisons The Leadership Institute Digital Activism

  12. Twitter Tips The Leadership Institute Digital Activism

  13. Twitter Tips Maximize interaction on Twitter. • The best way to get people to retweet something is to ask them to retweet it. The Leadership Institute Digital Activism

  14. Social MediaMonitoring TweetDeck Hootsuite The Leadership Institute Digital Activism

  15. Digital Media Digital Platforms are humming. Now what? LIST DEVELOPMENT Build, Manage, Mobilize The Leadership Institute Digital Activism

  16. Building a List The Leadership Institute Digital Activism The Leadership Institute Digital Activism

  17. Building a List List building methods. • Offline Methods (canvassing, events) • Website Signups. • Landing Pages • Online petitions. • Online advertising. • List rentals and exchanges. The Leadership Institute Digital Activism

  18. The Leadership Institute Digital Activism

  19. Managing a List Email Marketing Platforms. • MailChimp • Constant Contact • Campaign Monitor • iContact • aWeber The Leadership Institute Digital Activism

  20. Managing a List You MUST have an email system to be able to manage list effectively • Build Lists • Send email broadcasts • Nurture sequences • Results of email campaigns • Analytics, split testing and optimization The Leadership Institute Digital Activism

  21. Mobilizing a list The Leadership Institute Digital Activism

  22. Mobilizing a list Use specific calls to action. • Share an article on Facebook. • Invite people to campaign events. • Identify campaign volunteerw • Solicit ampaign donations • Turn out your supporters The Leadership Institute Digital Activism

  23. Digital Voter Contact Can You Use Digital Media to perform: Voter RegistrationVoter IDVoter PersuasionVoter TurnoutOrganization Building The Leadership Institute Digital Activism

  24. Digital GOTV The Leadership Institute Digital Activism

  25. Digital Media – In Review Ladder of EngagementBuild Your PlatformsBuild Your ListsUtilize for Voter Contact The Leadership Institute Digital Activism

  26. Digital Media in Political Campaigns Questions? dt@groundgamehq.comGroundGameHQ.com/leadership-institute The Leadership Institute Digital Activism

More Related