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Aegis Group Quattro Media/ Vizeum CCAR Credentials

Aegis Group Quattro Media/ Vizeum CCAR Credentials. Structured to power our global networks. BRINGING PEOPLE & BRANDS TOGETHER LIKE NEVER BEFORE. START FROM A DIFFERENT PLACE. PHYSICAL PRESENCE TO PHYSICAL EXPERIENCE. REDEFINING MEDIA. Global communication planning & media buying.

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Aegis Group Quattro Media/ Vizeum CCAR Credentials

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  1. Aegis Group Quattro Media/Vizeum CCARCredentials

  2. Structured to power our global networks BRINGING PEOPLE & BRANDS TOGETHER LIKE NEVER BEFORE START FROM A DIFFERENT PLACE PHYSICAL PRESENCE TO PHYSICAL EXPERIENCE REDEFINING MEDIA Global communication planning & media buying Global communication planning & media buying Creative & content Global outdoor specialist Reinvent the way brands are built Trading group & platform to support all media operators
  3. The Vizeum Global Network Countries:50 Offices : 61 Staff:2,631 Vizeumworldwide Montreal Vancouver Toronto Beijing Tokyo New York Santa Monica Seoul Mexico City San Juan Mumbai Taipei Panama City Caracas Cape Town Buenos Aires Sydney Melbourne Vizeum Aegis Media
  4. Aegis in CCAR: family of communication agencies Posterscope and Isobar business units – part of Aegis communication family Kazakhstan is the Hub office for the CCAR Region Kazakhstan Mongolia Georgia Uzbekistan Kyrgyzstan Armenia Azerbaijan Bishkek Tajikistan Turkmenistan
  5. We know about the local advertising market beginning the period of its formation 1998 was founded the Panda agency 2006 media staff was separated into Quattro Media Vizeum Kazakhstan & CCAR was founded in 2011 based media agency Quattro Media Quattro Media\ Vizeum CCAR Staff: 25employers Personnel rotation 2008:15% Top management rotation: 0% Average experience: Top management– 10+ Mid-level staff – 4+ 5 years in the media market of Kazakhstan
  6. Market growth vs Aegis Growth Agency is a member of the Joint Industry Committee since 2000 and is a subscriber to all TNS Gallup Media Asia media software since 1997 Vizeum KZ billings 2011 : $23.9M – 45% Aegis vs. Market dynamics, Kazakhstan
  7. One contact point HUB coordination Final responsibility Guarantee of the same standards for all markets Vizeum Moscow coordinates and supervises Client service and contractual files throughout CIS, with agreed level of responsibilities in each sub-HUB markets (Almaty and Kiev). VizeumAlmaty coordinates and supervises media campaigns for the whole CCAR region Convenient logistics Tracking cross-country opportunities and best practices Increased media efficiency Aligning the campaigns upon their feasibility by countries, and fast settlement of any issues Round the clock availability
  8. Improved Communication Resources Intranet connecting Vizeum offices in Moscow, Almaty, and Baku (+other regions upon need) for regular exchange of updated plans, reports and presentations On-line access to all necessary data Annual and current plans Competitive analysis PBA’s Research reports and tracking Easy exchange of creative materials Better confidentiality Skype video conferences Quarterly update online meetings with the participation of all involved departments of Client and Agency offices throughout CCAR
  9. Unique planning approach DISCOVER Reveals what is the exactly core of the motivation of people's lives, brands and communications JOURNEY FOOTPRINT IndividualCommunityAudience Touchpoints Motivation Challenge Insight Idea Architecture Portrait Attitudes Lifestyles Resources Reveals the internal conditions and accumulates the brand idea in order to conduct the relationship with it at the right time at right place Learning Evaluation Optimisation RESULTS STRATEGY Bought Owned Earned Action Timing Responsibility DELIVER CREATE PROGRAMME PLAN Planning strategy and brings to life our ideas with maximum efficiency
  10. Vizeum clients VizeumKazakhstan new new new new new new 10 10
  11. Services 24/7 Media services: Communication Strategy development Negotiations / Contracts Media Buying / Scheduling TV National and Regional Press National and Regional Radio National and Regional OOH countrywide Digital Ru.net and Kaz.net Reporting (Competitive Analysis, PB, Media Landscape, etc.) Research and Analysis Ambient: PR projects Sponsorship Events POS Client Accounting / Administration Creative Outsourcing: Brand development Brand name Package development Design Production and Dubbing Creative In-House: Adaptations (all media) Local executions
  12. We use difference tools, both Aegis and Industry, during the planning and reporting 2
  13. Vizeum Advantages Regional media Internet National & cable TV Outdoor Operative selection of the best targeted OOH program Leading position at the billings and quality of non- standard digital projects In TOP 3 teams of the regional TV and radio placement Depth study of preferences of the audience and effective planning. Best scheduling professional with highest skills in optimizing media plans and getting the biggest productivity one of the leading buying units, so we guarantee the best possible buying costs Direct contracts with 200 regional media Trendsetter category. The most professional team at the local digital market.
  14. Appreciation of partners “... Quattro Media is one of our long-term partners” «… the professional way of use the media research data and the high level of media planning…” “…the agency provides custom and personal approach to the clients tasks”

  15. Buying power

  16. VIZEUM MEDIA BUYING PHILOSOPHY
  17. NEGOTIATION PROCESS

  18. Best cases

  19. Task: Communication strategy and non-standard placement. Reach not lower 92% Barriers: Aggressive competitors, high affinitive program limits for young people Reach analysis: Detailed TA Analysis: Non standard solutions:
  20. Task: Propose full communication strategy. Reach 90% Barriers: High cluttered category, Legal barriers, high affinitive program limits Result analysis: Detailed TA Analysis: Consumption trends:
  21. Digital solutions Task: create NY communication messages, increase traffic to stores Barriers: low budget, short term campaigns Providing online-contest ranked among CA The use of two webs for the competition: «V kontakte» and Cosmo.kz Cosmo.kz «V kontakte» Results: more than 500 registrations in the first week of competition; more than 2,000 votes; gift certificates sold in the first week of competition
  22. Task: Cover 9 regions with high effective address program Barriers: No monitoring in regions, high cluttered media
  23. Task: Sponsorship for FCMG Product
  24. Promo and events solutions «Street Cinema» customer:Beeline The joint project with AlmatyAkimat, «Kazakhfilm» studio. More than 5000participants. Period 60 days Content: «gold fund» of Kazakh cinematograph . Unique street cinema (made in Germany) Result: Opening with Akim of Almaty media post reporting activity in social media more than 50 references in mass media loyalty of city government
  25. growth dynamics 46,59% NEW!
  26. Promo and events solutions «Underground party» customer:JTI Gallaher Kazakhstan 8 thematicareas more than 8000 participants  undergrounds of Shopping Centers in Almaty and Astana 40 promoters and models headliner: Quest Pistols style: London underground  promo pre & post campaign Result: extension of GTI database media post reporting activity in social media loyalty increasing rejuvenation of «Sovereign» target
  27. Brand Design 28
  28. Brand Design

  29. We thank you and welcome to Quattro Media\ Vizeum CCAR!

    You will find us here: Key contact: Quattromedia/Vizeum Bld.104, Samal 2, office 503, Almaty, Kazakhstan, 050051 Tel./Fax: (727)262 32 25/14 Mobile:+7 701 220 31 09 Arman Matkulov | General Director a_matkulov@vizeum.com.kz www.quattromedia.kz
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