1 / 17

SEO for Startups and Small Businesses

SEO for Startups and Small Businesses. Why SEO? . PROS Cost effective Sustainable and measureable results High ROI People trust organic search results Cons Takes LOTS of time and patience Algorithm changes Huge learning curve. Introduction to SEO . Keyword Research On-Page SEO

lula
Download Presentation

SEO for Startups and Small Businesses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO for Startups and Small Businesses

  2. Why SEO? • PROS • Cost effective • Sustainable and measureable results • High ROI • People trust organic search results • Cons • Takes LOTS of time and patience • Algorithm changes • Huge learning curve

  3. Introduction to SEO • Keyword Research • On-Page SEO • Off-Page SEO • Measuring Your Progress • Google Penguin Update • Other ways to get traffic • Final Notes/Questions • Live Website Consultation

  4. Keyword Research • Importance of keyword research • Understanding your market • location • product type • niche. • Think like your clients/customers • Build keyword list • Keyword tools

  5. Google Keyword Tool

  6. On-Page Optimization • Keyword relevancy • Title tags and H1 Tags • Meta Tags • Meta description = good • Meta keywords = bad • Keyword density • Sitemap • Low Bounce Rate • Loading Speed • Content is KING • CMS • Wordpress • Magento • Purely custom coded • DON’T FORCE IT

  7. WordPress Plugins • Google XML Sitemap • Yoast SEO Plugin • WP Super Cache • DiggDigg

  8. Off Page SEO (Link Building) • Link Building • Page Rank (PR) • Types of links • Contextual Links • Web 2.0 (Hubpages, Squidoo, Tumblr) • Guest blogging (build relationships) • Forums • Blog comments • Do-follow, no-follow • Relevancy • Age • Avoid link farms/spam sites

  9. Measuring Your Progress • Google Analytics • Traffic • Time-on-page • Bounce rate • Conversions • Visitor Flow

  10. Google Penguin Update • Avoid getting irrelevant links • Diversify your anchor text • Diversify link sources • Avoid “over optimization” • Ultimate goal: Natural

  11. What else besides SEO? • The internet is a BIG place • Traffic sources • Social Media • Facebook, Twitter, Pinterest, Youtube, Reddit, Stumbleduponetc. • Paid traffic (PPC) • Text ads (Adwords, Facebook Ads) • Banner ads • Referral traffic • Guest blogging • Online press releases • Email marketing

  12. Questions?

  13. RESOURCES • Premium press release sites • www.businesswire.com • www.prweb.com • Free press release sites • www.prlog.com • There may be more, but we find PRLog to be the best free press release site • Bookmarking Sites • StumbleUpon.com • Xmarks.com • Digg.com • Delicious.com • Fark.com • Reddit.com • There are many more • Google Tools • https://www.google.com/analytics/web/ (Analyzing website) • https://www.google.com/webmasters/(More website data) • https://adwords.google.com/o/KeywordTool(Keyword research) • SEO Competition Tools • http://www.opensiteexplorer.org/ • http://www.majesticseo.com/ • Tool Bars • http://www.seoquake.com/ • http://tools.seobook.com/ • Loading Speed • http://www.pingdom.com/

More Related