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Conference 2014 Giles Guest Director

Conference 2014 Giles Guest Director. Taking the Guesswork Out of Recruitment. Precision. Knowledge . Success. Precision. Today. Supporting the changing recruiter Reaching the changing candidate. Common Challenges. Too few good CVs. Budgets and cost efficiency. Managing

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Conference 2014 Giles Guest Director

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  1. Conference 2014Giles GuestDirector

  2. Taking the Guesswork Out of Recruitment Precision Knowledge Success Precision

  3. Today • Supporting the changing recruiter • Reaching the changing candidate

  4. Common Challenges Too few good CVs • Budgets and • cost efficiency • Managing • volume hiring • Too many CVs • Specialist roles Hard to fill locations • Integration of • people and technology • Team skills, • capability & training

  5. The changing Recruiter

  6. Changing focus on people “You can’t recruit for clients if your team don’t have the right skills” • Marketers • Social experts • Strategists • Analysts • Planners • Web experts • Sourcers • Copywriters • Optimisers

  7. Changing Focus on Quality Too much noise

  8. Changing Focus on Integration search advertising social media website research analytics

  9. The Changing Model Cost Ineffectivecandidate attraction Time

  10. The Changing Candidate

  11. The changing candidate search 0100101001 0100101001 0100101001 0100101001 1001010011 1001010011 1001010011 1001010011

  12. Better candidateUNDERSTANDING

  13. Job Advert How to reach & convert candidates website

  14. Better candidateUNDERSTANDING Web site Channels Job advert

  15. Better candidateMEASUREMENT

  16. Better candidate measurement ≈25% incorrectly interpreting data 51% ineffective recruitment data ≈25% not using data effectively Source: Enhance Media Recruiter Survey 2013

  17. Incorrectly using data Traffic Misinterpreting engagement Not starting with a question “What can this data tell me” “ What do I want to know ”

  18. 2014: Features of Google Analytics “How can I reach candidates more effectively?” “How do my marketing channels work together?” “How can I improve my recruitment website?”

  19. Better candidate CONVERSION How can I make more of what I have? How can I increase my results without increasing my spend?

  20. “Why attract more candidates when we’re not converting the ones we have? ” 100 relevant visitors 60 40 60leave the site 40engaged 15 45 35leave the site 5 apply £0 extra spent on attraction 50% increase in conversion 300% better results

  21. The changing candidate search 0100101001 0100101001 0100101001 0100101001 1001010011 1001010011 1001010011 1001010011

  22. Taking the Guesswork Out of Recruitment Better candidateUNDERSTANDING Better candidateMEASUREMENT Supporting the changing recruiter Better candidateCONVERSION

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