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Propaganda Techniques of the Stars

Propaganda Techniques of the Stars. Propaganda Defined. The spreading of ideas, information, or rumor to help or injure an institution, a cause, or a person. Why Use Propaganda?. To sell stuff. To convince people to do something. To encourage people to support an idea.

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Propaganda Techniques of the Stars

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  1. Propaganda Techniques of the Stars

  2. Propaganda Defined • The spreading of ideas, information, or rumor to help or injure an institution, a cause, or a person.

  3. Why Use Propaganda? • To sell stuff. • To convince people to do something. • To encourage people to support an idea.

  4. How is Propaganda Used? • Many different techniques are used. • Some methods are obvious • One can clearly see how the advertiser is trying to manipulate • Some methods are more subtle • It may be a more subconscious attempt to manipulate • Often many techniques are used in the SAME piece!

  5. What is Effective Propaganda? • Changes someone’s mind toward the advertised product / belief. • If you feel the sudden urge to buy a new mop or something you “just don’t need,” that is probably strong propaganda!

  6. Difference between Advertising and Propaganda? • Not much… • Both seek to persuade an audience. • Advertising – to buy stuff • Propaganda – to do / believe stuff

  7. Three Parts of Persuasion

  8. 1) Ethos • Ethical appeal • To convince the audience by showing the credibility of the author. • Which is a better source? • Bob’s Web Site of all this Medical Stuff • Harvard Medical School’s Site

  9. 2) Pathos • Emotional appeal • Persuading by appealing to emotion • Make you feel a certain way in order to get you to do something!

  10. 3) Logos • Logical appeal • Uses the art of logical reasoning • Inductive or deductive reasoning to convince • It is the “right” thing to do.

  11. The Techniques

  12. Bandwagon • The advertiser encourages one to buy their “product” by sending the message that…. • Everybody’s in favor of it…so why don’t you • Join the crowd…everyone’s doing it

  13. Doctors and cigarettes

  14. Minute Maid – Wilkins

  15. Plain Folks • The advertiser encourages one to buy their “product” by sending their message through…. • Images of simple, down-to-earth people…just like you and me. • If these ordinary people buy this stuff, I should too!

  16. Fontaine

  17. Nike - Dribbling

  18. Card Stacking • The advertiser encourages one to buy their “product” by sending the message that…. • Distort or omit facts • Tell half-truths.

  19. Cigarettes are good!

  20. Marine Recruiting

  21. Emotional Appeals • The advertiser encourages one to buy their “product” by sending the message that…. • Play on people’s emotions and promote the advertised idea. • Usually rely on evoking fear of a perceived enemy.

  22. Special Olympics

  23. http://www.nike.com/nikeos/p/nike/en_US/courage Nike - Courage

  24. Willie Horton Ad

  25. Nike – Leave it on the field

  26. Name Calling • The advertiser encourages one to buy their “product” by sending their message through…. • Stereotyping ideas or people with a bad label.

  27. Demonizing • The advertiser encourages one to buy their “product” by sending the message that…. • The enemy is purely evil, menacing, and aggressive. • Removes all ambiguity as to whom the public should hate. • Enemy may be portrayed as a hairy beast or the devil himself.

  28. TokioJokio

  29. Glittering Generalities • The advertiser encourages one to buy their “product” by sending the message through the use of…. • “Good” labels • democratic, patriotic, amazing, beautiful, and exciting • Are unsupported by facts.

  30. Sham Wow!

  31. Catchy Slogans • The advertiser encourages one to buy their “product” by sending the message through…. • Memorable phrases that unite a group. • For example, “Remember the Alamo” or “Remember the Maine.” • “Just Do It”

  32. “I Like Ike!”

  33. Testimonials • The advertiser encourages one to buy their “product” by sending the message that…. • If a famous person uses the product, then it is good enough for me! • I love that celebrity. If he or she loves the product, then I will too!

  34. Norris and Huckabee

  35. Swagger

  36. Transfer • The advertiser encourages one to buy their “product” by sending the message that…. • If one buys the product, he or she will be similar to the celebrity in that commercial. • He or she can “be like Mike.”

  37. Michael Phelps Apolo Anton Ohno Michael Jordan

  38. Mr. Norris and Mountain Dew

  39. Guitar Hero

  40. Armstrong #1

  41. Pepsi

  42. Snob Appeal • The advertiser encourages one to buy their “product” by sending the message that…. • Only the richest, most important, or most discerning people like this idea or product. • If one buys the product, clearly he or she is among the “elite.”

  43. Grey Poupon

  44. Fancy Feast CAT Food

  45. Patriotic Appeal • The advertiser encourages one to buy their “product” by sending the message that…. • Doing so is a patriotic act. • If one is a true patriot or loyal to his or her country, he or she would buy the product.

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