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[Organization / Sponsor Name / Logo

[Organization / Sponsor Name / Logo. Making a Difference…Together. [Your Organization’s Logo]. [Your Name]. [Your Auction URL]. Our Challenge…. To [OUTLINE CAUSE / FUNDRAISING GOAL] To broaden the reach to the largest possible # of donors Seek more efficient ways to raise more money

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[Organization / Sponsor Name / Logo

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  1. [Organization / Sponsor Name / Logo Making a Difference…Together [Your Organization’s Logo] [Your Name] [Your Auction URL]

  2. Our Challenge… • To [OUTLINE CAUSE / FUNDRAISING GOAL] • To broaden the reach to the largest possible # of donors • Seek more efficient ways to raise more money • To identify partners who share our concern for [CAUSE] and want to participate in a very unique fundraising event.

  3. Our Solution… • The [AUCTION NAME] Online AuctionAuction Runs from [DATE] to [DATE] • [CAUSE] • [THEME] • An exciting new approach to fundraising! • The fun and excitement of a regular auction, but everyone can participate because it is on online. • An easy-to-use online auction site built in partnership with cMarket, Inc.

  4. Why Online Auction vs. Silent/Gaveled Auction? • Traditional, in-person Auctions Are Inefficient • Attendance is much less than total community. • Lower bidding value (due to small bidding pool) • Labor intensive, not ‘automated’ (especially silent auctions) • The Benefits of Being Online • Broad audience: Market to everyone in our community, quickly, easily and with greater frequency • Reach out to new supporters • Supplement live/silent auction activity • Increase auction revenues by boosting participation rates Pass-along…“Refer a Friend” button promotes word of mouth! • New & Valuable Sponsorship Opportunities … • Winning Bid Boost feature allows winners to boost their winning bid in the name of philanthropy. Friends & Family Community Event Audience

  5. What Does It Mean To Be A Sponsor? Align Your Organization with a Worthy Cause: • Get direct access, through email messages over several weeks, to an active and engaged community of over [X] members … (that’s not even counting the number who join as word is passed along to friends and family). • A great tool for brand recognition and cause marketing! How [SPONSOR] Benefits: • Valuable publicity and promotional opportunities • Ideal for product intro/trial/promotion • Interactive, low-cost marketing[AUCTION NAME] Online Auction … just a ‘click away’ from your auction website!

  6. Value for [SPONSOR NAME] • Interactive communications • Corporate logo and active web link • Constituency can reach your web site, in just one click • “Personal” marketing • Repeat auction communications over several weeks, directly into constituency’s email inboxes • Link/Logo is seen in email whether or not recipient chooses to click into auction! • Positive cause marketing association • Extend reach to a larger community Planned Impressions

  7. Email Communications • Directly delivered into the inboxes of the constituency • Event and Organization’s Messaging • Featured Auction Items • Highlight Sponsor with link and logo

  8. Auction Homepage [ORGANIZATION]’s logo and direct link to the web page of your choice will be featured on the auction’s front page.

  9. Sample Communications Calendar • Throughout the course of the auction, [ORGANIZATION] will be sending weekly emails along with a variety of other marketing and publicity to to increase participation and drive traffic to the site. As a sponsor, you will have the opportunity to participate and be featured.

  10. About Our Auction Platform, cMarket, Inc. • Web-based application – accessible 24/7/365 • Easy to use template-driven system allowing [org name] to create and manage the entire online auction • Built-in communication system to create, send, and manage emails and email lists • Real-time reporting • Nominal, annual setup fee & a percentage of the proceeds for the items placed with the online auctions • The cMarket Auction Platform has been used by hundreds of both small and large local and national organizations. http://www.cmarket.com

  11. An Inside Opportunity • When you donate a major item to the auction, your name and logo can also be inside the auction catalog, as well as the homepage and emails! • We can even assist in securing interesting items for you to donate through cMarket Place™, our online consignment store…

  12. [Auction Name]Online Auction [open date] – [close date][Auction URL] The Right Opportunity for [SPONSOR]!

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