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A Warming Way

A Warming Way. Helping the Johnson County Red Cross Fall 2008. President – Maddie Garegnani Vice President of Marketing – Lindsay Waters Vice President of Accounting– Lee Renner Vice President of Service – Melissa Sizemore. Company Officers. 50” by 60” Fleece Blanket with embroidered logos.

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A Warming Way

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  1. A Warming Way Helping the Johnson County Red Cross Fall 2008

  2. President – Maddie Garegnani • Vice President of Marketing – Lindsay Waters • Vice President of Accounting– Lee Renner • Vice President of Service – Melissa Sizemore Company Officers

  3. 50” by 60” Fleece Blanket with embroidered logos 4” by 6” Mule UCM Logo Our Product- $8.64/unit

  4. Alumni • Faculty • Staff • Student Body • Family and Friends Target Market

  5. Marketing Product, Price, Place and Promotion

  6. Survey • High Quality • School Pride • Practical Product

  7. Survey 124 people surveyed

  8. On Campus • Online: www.awarmingway.com • Hometown • Warrensburg and Surrounding Communities • Sporting Events • Local Businesses • Company Members Place

  9. Flyers • Sales Table • Muleskinner and Daily Star Journal Ads • Table Tents • Website • Word of Mouth • Applebee’s Flapjack Sale • Posters • Facebook • Organization’s Newsletter • Red Cross Newsletter Promotion Methods

  10. Price- $20.00/ Blanket 200 people surveyed

  11. Lady Catherine’s • Located west on HWY 50 • 12 minutes away • $8.64 includes logo and blanket • No shipping fee! Supplier

  12. Financial Plan

  13. October • 150*$20 =$3,000 • November • 350*$20 =$7,000 • Total sales =$10,000 Projected Sales

  14. Expenses Forecast

  15. Total Revenue =$14,320.00 • Total Costs - $9,444.90 • Forecasted Profit = $4,875.10 • Fundraiser/Donations + $964.61 • Total Profit = $5,839.71 Forecasted Profits for Charity

  16. Breakeven at 250 Blankets Our Forecast Shows

  17. Sell all blankets for $10 • ($10x500 units=$5000) • Cover the $4320 • Wal-Mart, Hibbitt Sports, and Walgreens Worse Case Scenarios

  18. 500 Blankets @ $8.64/unit • Loan Amount • (500*$8.64 = $4,320) • Pay-off loan by December 1, 2008 Loan Amount

  19. Service Project

  20. Together we can save life • Help victims from the Hurricane Disaster by giving money to the Disasters Relief Fund. • Blood Banks are low and in need. American Red Cross

  21. Service Projects • Tony’s Fitness • We will help Red Cross of Johnson County in Warrensburg American Red Cross

  22. IBE Net Profit History

  23. Fundraisers/ Events • Sold 165 Tickets to Applebee’s • $825 ticket sales • Donations • $317.61 • Total Net Profit $964.61 Fundraiser/Donations

  24. Thank You for Your Time. Questions or Comments?

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