Australia Pet Food Market Size, Share & Forecast 2025

1. 2015 – 2025 AUSTRALIA PET FOOD MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Pet Food Australia pet food market is projected to witness significant growth through 2025 owing to the increasing number of pet owners in the country. Increasing pet ownerships in the country among households backed by rising purchasing power are the major drivers for Australia pet food market. Pet population is increasing in the country, whereas the death rate of pets is declining on account of robust developments in veterinary medical science along with growing focus towards the welfare of pets. Future predictions show that the overall pet population will soar marginally over the next five years, indicating a long-term stabilization in pet population. Market Segmentation FOOD TYPE REGION Dry Wet Others • PET FOOD MARKET PET FOOD MARKET Australia Capital Territory & New South Wales Victoria & Tasmania Western Australia Queensland Northern Territory & Southern Australia • Year Range • • DISTRIBUTION CHANNEL • Review Period • • 2015 – 2018 Supermarket Pet Shop/Pet Specialty Shop Butcher Online • • • Base Year • 2019 PET TYPE • Dog Cat Fish Others Estimated Year • • 2020 • Forecast Period • 2021 – 2025 2

3. Table of Contents S. No. Contents 1. Pet Food: An Introduction 2. Research Methodology 3. Executive Summary 4. Global Pet Food Market Overview 5. Impact of COVID-19 on Australia Pet Food Market 6. Australia Pet Food Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast 6.2.1. By Pet Type (Dog, Cat, Fish and Others) 6.2.2. By Food Type (Dry, Wet, Others) By Distribution Channel (Supermarket, Pet Shop/ Pet Specialty Shop, butcher and Online) 6.2.3. 6.2.4. By Region 6.2.5. By Company 6.3. Product Market Map 7. Australia Dog Food Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 3

4. Table of Contents S. No. Contents 7.2.1. By Food Type 7.3.2. By Distribution Channel 7.3. Pricing Analysis 8. Australia Cat Food Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Food Type 8.2.2. By Distribution Channel 8.3. Pricing Analysis 9. Australia Fish Food Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Food Type 9.2.2. By Distribution Channel 9.3. Pricing Analysis 10. Supply Chain Analysis 11. Market Dynamics 4

5. Table of Contents S. No. Contents 11.1. Drivers 11.2. Challenges 12. Market Trends & Developments 13. Policy & Regulatory Landscape 14. Australia Economic Profile 15. Competitive Landscape 16. Strategic Recommendations 17. About Us & Disclaimer 5

6. RESEARCH METHODOLOGY

7. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the Australia pet food market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Australia pet food market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 7

8. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Australia pet food market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing number of pet ownerships and declining mortality rate of pets. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Australia pet food market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as pet food manufacturer and supplier companies, channel partners, end users, industry experts, and other industry participants. The team interviewed more than 40 – 50 pet food manufacturer and supplier companies, 180 – 200 end users, and 15 – 20 industry experts and other • value chain stakeholders in the Australia pet food market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019. 8

9. Research Methodology Respondents were asked about the current and future market growth rates, market shares by pet type, by food type, by distribution channel, by • region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by pet type, by food type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of pet food market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Australia pet food • market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 9

10. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Mars Australia Pty Ltd World Bank ▪ ▪ Nestle Australia Ltd (Purina Pet Care) TechSci Research Proprietary Database & Knowledge ▪ ▪ Premier Petfood Company Pty Ltd Repository ▪ Advanced Pet Care of Australia Pty Ltd Company Annual Reports ▪ ▪ Real Pet Food Company Industry Magazines ▪ ▪ Australian Pet Essentials. Pty Ltd. Industry Reports ▪ ▪ The Complete Pet Company Statista ▪ ▪ Dried & True Pty Ltd News Dailies ▪ ▪ Hypro Petcare Credible Paid Databases ▪ ▪ Australian Pet Treat Company ▪ 10

11. Industry Brief According to TechSci Research report, “Australia Pet Food Market By Type, By Food Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”, Australia pet food market is forecast to cross $ 2.9 billion by 2025. Anticipated growth in the market can be attributed to increasing pet ownership with more and more households adopting dogs, cats, and other animals for different purposes, such as security and leisure, which in turn drives the country’s pet food. Furthermore, increasing number of old-age couples and DINK (Dual Income, No Kid) families, and rising disposable income are the major factors driving pet adoption in the country. Based on Pet Type, market is segmented into Dogs, Cats, Fishes, and Others (Birds, Small mammals, etc.). Among these, Dogs segment held the largest share of Australia pet food market. In Australia, people tend to keep dogs as pets rather than cats and other animals. Cat, on the other hand, is a more popular pet among affluent class people in the country. Nevertheless, the population of pet fish is also increasing as people are moving into smaller houses and high-rise apartments due to increasing urbanization. Since keeping a large pet like dog or cat as pet in smaller dwellings in not feasible, the adoption of fish as pet is also increasing among pet enthusiasts in the country. In addition, the fact that fish occupy very less space and their maintenance is cheaper is also leading to higher adoption among Australians, thereby driving the demand for fish food in the country. Based on Food Type, market is segmented into Dry, Wet, and Others. Dry Pet food leads the Australia pet food market, since dry pet foods have lower moisture content than other pet foods and can be used in a variety of food types depending on the companion animal. Based on Distribution Channel, market is further categorized into Supermarkets, Pets Stores/Specialty Stores, Butcher, and Online. ‘Supermarket’ segment dominated Australia pet food market and will continue to lead during forecast period as Supermarkets usually provide mainstream brands, which can often prove to be more competitive in terms of price as well as quality. Niche or specialty products are mostly only available from individual pet supplies stores or veterinarian offices. The sale of pet food items via online channels is expected to strengthen the country’s pet food market in the coming years due to the growing inclination of millennials towards online purchases. The high level of convenience offered by online platforms such as doorstep delivery along with the growing partnerships of the pet food industry players with e-commerce retailers, is expected to further accelerate the growth of the segment in the coming years. In terms of regional analysis, Australia Capital Territory & New South Wales (NSW/ACT) represents the regional leading market for pet food products in the country due to higher pet population as well as per capita income of people living in the region. Australian pet food market is filled with a range of brands selling pet food in a dry, wet, and snack-like type. The leading manufacturers of pet food products operating in Australian pet food market include Mars Australia Pty Ltd, Nestle Australia Ltd (Purina Pet Care), Premier Petfood Company Pty Ltd, Advanced Pet Care of Australia Pty Ltd, Real Pet Food Company, Australian Pet Essentials. Pty Ltd., The Complete Pet Company, Dried & True Pty Ltd, Hypro Petcare, and Australian Pet Treat Company. “Rising pet adoption rates is fueling demand for pet foods in Australia. Also, increasing number of private label stores is positively influencing the country’s pet food market”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. With increasing number of retail units in the country, leading market players derive most of their revenues from the country's exclusive retail outlets and supermarkets. Royal Canin, Mars International 's leading brand, is the most popular dog food brand among middle-income families in the country. 11

12. Sample Data - Snapshot Australia Pet Food Market Size, By Value (USD Million), 2015–2025F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 2015 2019 2020E 2025F CAGR BY VALUE : XX% CAGR BY VALUE : XX% By Value (USD Million) Australia Pet Food Market Share, By Pet Type, By Value, 2015–2025F Cat Dog Fish Others 2025F 25% 25% 25% 25% 2024F 25% 25% 25% 25% 2023F 25% 25% 25% 25% 2022F 25% 25% 25% 25% 2021F 25% 25% 25% 25% 2020E 25% 25% 25% 25% 2019 25% 25% 25% 25% 2018 25% 25% 25% 25% 2017 25% 25% 25% 25% 2016 25% 25% 25% 25% 25% 25% 25% 25% 2015 Australia Pet Food Market Share, By Distribution Channel, By Value, 2015–2025F Supermarket Pet Shop/Pet Specialty Shop Butcher Online 25% 25% 25% 25% 2025F 25% 25% 25% 25% 2024F 25% 25% 25% 25% 2023F 25% 25% 25% 25% 2022F 25% 25% 25% 25% 2021F 25% 25% 25% 25% 2020E 25% 25% 25% 25% 2019 25% 25% 25% 25% 2018 25% 25% 25% 25% 2017 25% 25% 25% 25% 2016 25% 25% 25% 25% 2015 12

13. Report Ordering Report Name: AUSTRALIA PET FOOD MARKET FORECAST & OPPORTUNITIES 2015 – 2025 Report Price License Type Price Electronic Access - Single User License $3450 Electronic Access - Multi-User License $4450 Custom Research License $8450 To View Sample OR Purchase Report 13

14. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports Global Pet Food Market By Pet Type (Dog, Cat & Others), By Point of Sale (Store-based Retail & Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2024 • India Pet Food Market By Pet Type (Dog, Cat, Fish, etc.), By Food Type (Dry Vs. Wet), By Distribution Channel (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail, etc.), By Region and Leading City, Competition Forecast & Opportunities, 2012 – 2022 • TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.