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The business environment of Apple

The business environment of Apple. Research Apple on the internet. Try not to use Wikipedia http://fortune.com/2011/05/09/inside-apple /. Slide 1. Comment on Purpose – what do the business do/sell ? Do they supply goods or services? What is their Unique Selling Point. Slide 2.

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The business environment of Apple

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  1. The business environment of Apple

  2. Research Apple on the internet • Try not to use Wikipedia • http://fortune.com/2011/05/09/inside-apple/

  3. Slide 1 Comment on • Purpose – what do the business do/sell? • Do they supply goods or services? • What is their Unique Selling Point

  4. Slide 2 • Write one sentence on • Type of business activity • Business sector • Ownership • See guidance on the next page for how to structure this

  5. Slide 2 guidance • Type of business activity for example, international, national, local • Explain why e.g. it is in the local sector because they only serve the local community • Business sector e.g. primary, secondary or tertiary • Explain why e.g. it is in the primary sector because they are extracting raw materials • Ownership – Sole trader, partnership, franchise, private limited company or PLC. • Explain why. E.g. it is a sole trader because only one person owns it (this is a definition).

  6. Slide 3 • Who are the key stakeholders in Apple? • http://stakeholdersofappleandasda.blogspot.co.uk/

  7. Slide 4 • What organisational structure does Apple have? • E.g. • Function • Geographical • Product group • Type of customer • In your own words, define span of Control.

  8. Slide 5 • State the 5 most important functional areas in Apple. • Explain two of them

  9. Extension • What is Apples mission? • What are Apples values? • Can you find their Strategic aims and objectives?

  10. Next lesson • We will be covering 2.3 Strategic planning • Mission and values • Strategic aims and objectives • The strategic planning process • SMART objectives • In the coming weeks we will then cover 2.4 Influencing factors and 2.5 Different aims. • When we have covered all of that we will do Assignment 2 – P3, P4, M1 and D1.

  11. Be more: • Read ahead on the upcoming topics: • 2.3 Strategic planning • Mission and values • Strategic aims and objectives • The strategic planning process • SMART objectives

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