Aligning community management with workplace culture

1. Aligning community management with workplace culture Aligning community management with workplace culture Maddie Grant founding partner, WorkXO author, Humanize and When Millennials Take Over

2. Agenda • Definition of culture • What’s the culture of your organization / your community? • Alignment with strategy / content / engagement Agenda • Definition of culture • What’s the culture of your organization / your community? • Alignment with strategy / content / engagement

3. what’s it like in your workplace?

4. the collection of words, actions, thoughts, and “stuff” that clarify and reinforce what is truly valued inside an organization. culture: the collection of words, actions, thoughts, and “stuff” that clarify and reinforce what is truly valued inside an organization. culture:

5. Developing a language and vocabulary to describe culture in the 21st century Developing a language and vocabulary to describe culture in the 21st century

6. OPEN TRUSTWORTHY GENERATIVE COURAGEOUS CULTURE PROCESS O R G A N I Z AT I O NH U M A N BEHAVIOR decentralization transparency inclusion learning systems thinking truth collaboration experimentation ownership authenticity relationship building personal development Human organizations OPEN TRUSTWORTHY GENERATIVE COURAGEOUS CULTURE PROCESS O R G A N I Z AT I O NH U M A N BEHAVIOR decentralization transparency inclusion learning systems thinking truth collaboration experimentation ownership authenticity relationship building personal development Human organizations

7. a culture that aligns what is valued with what drives success. strong culture: a culture that aligns what is valued with what drives success. strong culture:

8. What’s the culture in your organization? What’s the culture in your community? Individual Reflection: What’s the culture in your organization? What’s the culture in your community? Individual Reflection:

9. Aligning culture with community management - review last 3 days How does your organization’s culture affect how you might approach strategy, content, or engagement? Group Discussion: 3 Groups: Aligning culture with community management - review last 3 days How does your organization’s culture affect how you might approach strategy, content, or engagement? Group Discussion: 3 Groups:

10. . what’s the culture of this Fellows community?

11. . Community Managers are essentially a single connection point through which we connect an organic, dynamic, human system (the online community) with a structured, hierarchical, and impersonal machine (the organization). This is more evidence that becoming a social organization requires more than adopting new technology solutions. We have to lead and manage in different ways, and we should all be increasing the sensitivity of our radars internally–looking for the stress or frustration that is emerging due to the new demands of social business.