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Made in India is a first of its kind Australian multicultural magazine that talks about interesting stories that aim to bring our communities closer by means of print media. It is a full colour full gloss monthly feature that has the right mix of lifestyle, culture, community, views, travel and health related articles, all incorporated into a format to engage the reader.
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Background : Demographics and the Epiphany • Strategic Objectives • Why ‘Made In India Magazine’ stands out • Advertising • Win-Win-Win Partnership • Summary Overview
Background : Demographics • 2011 Census • 295,362 Indian Population In Australia • 90,060 Indians in Australia are in Sydney; 95,388 Total in NSW • Indians are the 4th biggest immigrants after UK, NZ and China • 25-29 years and 30-34 is the most populated age group Sydney A mix of multicultural individuals including Business Professionals Business Owners Uni Students Tourists Salaried Employees
Background : The Epiphany Why we NEED this NOW • Observation : Most ‘Indian-Australian’ magazines lie in local grocery stores • Interviewed people picking these magazines on what they liked • Answers were: • Good to line cupboards with the paper from these free magazines • Excellent monitor stands when 5-6 magazines are stacked on top • Special offers which are already gone by the time they call • Knowing about upcoming bollywood and other events • Our Multicultural community needs to connect through a fun, attractive and quality medium
Made in India The philosophy • A platform to connect India and Australia on an unprecedented scale • Concocting the right mix of articles to target a multicultural audience • Comprehensive media coverage of multicultural events • Content development model that is robust, scalable and designed for consistency
Value Preposition : Singularity Why MADE IN INDIA stands out • Our Focus is EXPLORE | CONNECT | ENTERTAIN with Premium Content Celebrating our multicultural diversity • Technical Specifications • Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm) • Inside : 100gsm Gloss (Existing magazines are Newsprint)
dilDOSTIyaari! MuDDa CultureSHOCK Jugaad Blog Footloose
The Cosmic Wave International Babble BusinessToday Movers ‘n’ Shakers Miss India
MatineeMagic DarooDesi Indyeah! MASAALA MUSICMonGers
Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Hand delivered at key locations in Melbourne CBD
Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Distributed at multicultural events
Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Targeted delivery to restaurants, cafes, hospitals and libraries
Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Postal Subscription promotions for residential and corporate readers
Value Preposition : Singularity Why MADE IN INDIA stands out Online Presence • Online Magazine archives on ISSUU • Circulated online and social marketing through Facebook, G+
Value Preposition : Singularity Why MADE IN INDIA stands out Website Features • Readers voice their opinions • Interactive contests • Customised Deals/Coupons • ROI calculation schemes • Embedded links of E-mag
Advertising Sponsorships Value for Reader, Value for you, Value for us • 3 Ad options : Full page | 1/3rd Vertical | Half1/3rd • A strict Content to Ad ratio • Minimum 6 month contracts
Summary : Made in India • Premium quality Full Gloss Print • Extensive distribution model • Premium original Content • Strict Content to Ad Ratio • 10,000 circulation • Online Presence to complete the loop