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Starbucks is going to sell instant coffee

Starbucks is going to sell instant coffee. Present by: Stephy Ma Mark Power Chantelle Herburger. Instant Coffee VIA. Working on the idea for 20 years Announced the product on Tuesday 2/17 in New York. conference

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Starbucks is going to sell instant coffee

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  1. Starbucks is going to sellinstant coffee Present by: Stephy Ma Mark Power ChantelleHerburger

  2. Instant Coffee VIA • Working on the idea for 20 years • Announced the product on Tuesday 2/17 in New York. conference • It will be available on March 3rd, and only in Chicago & Seattle’s stores • Offer other customers to pre-order online for home delivery • Price: $9.95 for 12 servings

  3. Flavors • Columbia • Growing • Region Latin America • Flavor • Nutty, smooth, well-balanced • Intensity • Medium • “This is 100% Colombian Arabica coffee, ethically sourced. To enjoy it, all you have to do is tear open a pack and add water. Let the coffee brew 10 seconds and stir. Then enjoy the rich, smooth taste, with that signature walnut-like taste found in great Colombian coffees.” • Italian Roast • Blend • Specialty Roast • Flavor • Sturdy and deep & roast flavor • Intensity • Extra Bold • “It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% Arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.”

  4. Discussion Questions • Good move or bad move? • Effects on pricing? • Twitter

  5. References: • http://www.starbucksstore.com/products/shprodli.asp?SkuList=193583,193590,193765,193772&CCAID=SBXCOFTUMBLR • http://www.starbucks.com/coffee/c17-instant-coffee.aspx • http://www.newser.com/story/50671/starbucks-will-sell-instant-coffee.html • http://www.ajc.com/business/content/shared-gen/ap/Finance_General/Starbucks_Instant_Coffee.html?cxntlid=sldr_hm • http://money.cnn.com/2009/02/13/news/companies/starbucks_instant.fortune/index.htm

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