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The Supermarket

The Supermarket. Small & focused on only one aspect of food retailing. Self-service shopping. Chain Store Explosion (1920s ) small, counter service stores, often staffed by only two or three employees, with no meat or produce departments.

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The Supermarket

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  1. The Supermarket

  2. Small & focused on only one aspect of food retailing

  3. Self-service shopping

  4. Chain Store Explosion (1920s)small, counter service stores, often staffed by only two or three employees, with no meat or produce departments

  5. Supermarket (1930s and 1940s)featured small selection of fresh meats and produce along with the dry grocery items

  6. Standardized designs refined and modernized, creating instantly recognizable and iconic buildings

  7. Superstores and Discounters (1970s) Kroger superstore Colonial’s Big Star

  8. Upscale Stores, Warehouses, and Mergers (1980s and 1990s) “upscale” warehouse

  9. Geography of the Supermarket

  10. Food we need the most forces shopper to navigate the entire store

  11. Product placement

  12. Leave the youngsters at home!

  13. More food a shopper could carry, the more she or he was likely to buy

  14. Scent draws customers into interior

  15. Perfect storm of overabundance, too many choices, overbuying, and crafty store designers

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