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Cadillac Reinvented

Cadillac Reinvented. Lauren Denfeld Jenny O’Connor. From the Beginning….

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Cadillac Reinvented

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  1. Cadillac Reinvented Lauren Denfeld Jenny O’Connor

  2. From the Beginning….. “For most of the past 40 years, Cadillac has more or less been synonymous with white-belted retirees driving at 39 mph to get their prostates checked. By the 1970s, the once-proud luxury brand, the erstwhile mark of wealth and achievement, had devolved into a sofa on wheels.” - Bob Garfield, “Grey's Anatomy Star Brings Erotic Allure to a Tired Brand”, Adage.com

  3. Under new management • Modernista • In an attempt to shed the long standing image, Cadillac dropped their old advertisement agency, Leo Burnett and hired Modernista. “New TV spots from Modernista, Boston, are eye-catching, ear-catching, informative, cerebral and -- dare we say? -- pretty freakin' sexy.”

  4. A Little Star Power • Kate Walsh • Private Practice • Character represents, young single professionals • Martin Henderson • Aspiring new actor

  5. Who is the Target? • A young female professional, making a living and loving life in the city. • When she steps out of the car she is poised in her heels and red lipstick. She is well educated, cares about performance and leisure, she is the anti- soccer mom.

  6. References • http://www.motortrend.com/features/consumer/112_0305_matrix_reloaded • http://images.automobilemag.com/multimedia/photo_gallery/0701_c+2008_cadillac_cts+2.jpg • http://content9.flixster.com/photo/31/46/19/3146199_tml.jpg • http://entimg.msn.com/i/150/Movies/Actors2/Henderson_H47276_150x200.jpg • http://adage.com/garfield/article?article_id=120814

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