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Changing Approaches to Strategy --- Community Functionality

Changing Approaches to Strategy --- Community Functionality. GBN Australia Stuart Henshall. A strategic conversation around inventing new marketspace.

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Changing Approaches to Strategy --- Community Functionality

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  1. Changing Approaches to Strategy --- Community Functionality GBN Australia Stuart Henshall

  2. A strategic conversation around inventing new marketspace • Technology is creating a new virtual continent. No longer limited by physical space potentially an unlimited number new business models may reside here. • New networks are emerging. As learning accelerates whole systems are changing. • New strategies and approaches to markets for organisations are required

  3. Will approaches to market change? • C2C / P2P • Real-time • Privacy / Permission • Value Optimization • Operational Efficiency Customers Product Operational Community Market Connectivity

  4. Napster consumers are learning faster than the industry End to End B2B One to Many B2C Customer - Led New World 2000 2010? Many to One C2B Many to Many C2C Supply Driven Old World Are new players from a customer-led world likely to reinvent your market?

  5. “Functionalities” the DNA for tomorrow’s strategist! • Functionalities are the DNA which enable the business to interact with its customers • Just as the different genomes contribute to success or failure of an animal species so it is with these business models – only life and death is faster!

  6. Functionalities around the online auction market Anywhere Mail Contact Browsing Reporting www.ebay.com Feedback Realtime Auctions www.auctionwatch.com Rates Compar- isons Categor- ization Appraisals • Ebay pioneers the market. • Massive number of new entrants • Auctionwatch links auctions • Simplifies search and find function Auction News Forums Counters Safe Harbor Pass- words Links all Auctions Payment Systems Regis- tration Person- alization Privacy Policy Search E-Post- cards

  7. Functionalities for emerging marketspace • Deconstruct any internet business into its component functionalities and show how the “genes” combine to create the business and thus its value. • Competitors with more of the right genes will ultimately destroy businesses with inferior DNA. Possible clues for the investor and manager.

  8. New strategy questions?- asked about community • What is your community network proposition for value creation? What holds it together? • Which new start-up or functionality do you admire the most? Why? • What is the unique combinatorial that makes you different? What is unique about this market? • How do you facilitate learning and knowledge creation? • How do you build alliances and further partnerships? Why would others prefer to join rather than compete? • Where is the personal time invested, that enables the community to expand its connectivity?

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