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Digital Media

Digital Media. Digital Customer Insight. “I don’t want to be persuaded and talked at. I want to be engaged, and I like to interact with the brands in my life as well as the people in my life.”. The New Reality. “Digital media is no longer experimental, it is

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Digital Media

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  1. Digital Media

  2. Digital Customer Insight “I don’t want to be persuaded and talked at. I want to be engaged, and I like to interact with the brands in my life as well as the people in my life.”

  3. The New Reality “Digital media is no longer experimental, it is proven. It is imperative that marketers now integrate digital into their marketing programs.”

  4. On a Typical Day in Australia -- Behaviour is Changing

  5. Online is now also on Mobile 38% 18-24Forrester 2008 49% of Australians have visited a web site In the last month on mobile MNET WWDS Study 2008

  6. The Mobile Advantage “Mobile is the most targetable medium available.”

  7. MOBILE KEY MARKET TRENDS Mobile media makes ad $ go further Reading Rate: More than 90% for SMS/MMS campaigns Click through rate: 3 to 10 times higher than on the web Recall rate: 60% Unique Targeting : right customer/right time/right place High pass-on: 20%+

  8. 10 Digital Ideas

  9. Idea #1: Free Previews Mobile carriers can feature as free content on their portals.

  10. Idea #2: Mobilise Your Materials QR Codes SMS Key Words Mobile Site

  11. Idea #3: Add Value for Sponsors Provide sponsors with content they can offer as free downloads. Ringtones Music Art Performances

  12. Idea #4: Leverage Sponsor Sites Provide them with your unique content that can be linked to from their sites.

  13. Idea #5: Sampling Use your content as “free samples” in your own promotion.

  14. Idea #6: Utilise Social Media Twitter Facebook YouTube

  15. Idea #7: New Engagement Build interest by engaging consumers in new ways. Photo-enable posters to receive content or discount Make mobile phone part of experience Pre-concert talk Behind the scenes look Different view of performance

  16. Idea #8: Build Mobile Database Invite patrons from ads in programs to send their mobile number to receive news, updates and special offers. Build database for personalised communications Monetise it by charging advertisers to include their special offers in those communications

  17. Idea #9: Live Streaming Stream performances online … with highlights to mobile

  18. Idea #10: Use Your Imagination

  19. Thanks.

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