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Reader behaviour

Reader behaviour. Newspapers are popular with all ages. Reaching over two thirds a week. 68% Adults every week. 72% ABC1s every week. 68%. 72%. 66% Female main shoppers every week. 69% 15-34 men every week. 66%. 69%.

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Reader behaviour

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  1. Reader behaviour

  2. Newspapers are popular with all ages Reaching over two thirds a week 68% Adults every week 72% ABC1s every week 68% 72% 66% Female main shoppers every week 69% 15-34 men every week 66% 69% Source: NRS Oct 11– Sept 12 / Figures include all Newsworkstitles plus FT, Express, Star & Metro

  3. Even among younger audiences 70% of 15-24s working 8+ hours per week read across the week 59% of 15-19s read across the week 66% of 20-24s read across the week Social media has not displaced newspapers but supplemented it Source: NRS Oct 11– Sept 12 / Figures include all Newsworks titles plus FT, Express, Star & Metro

  4. And female audiences 16m 11m Women who read a women’s magazine in a week Women who read a newspaper in a week Source: NRS Oct 11-Sept 12

  5. Newspapers are enjoyed across the day Source: BMRB/Newsworksresearch/weekdays (base women)

  6. Readers revisit their paper several times a day 3 Pick ups everyday Source: BMRB/Newsworks research/weekdays (base women)

  7. Digital newsbrand involvement is approaching that of print 1hr 55mins 2hrs 37mins 3hrs 47mins 3hrs 49mins Source: IPA Touchpoints: Time spent, weekly

  8. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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