5 Website Navigation_ Tips & Best Practices For Businesses

1. 5 Website Navigation: Tips & Best Practices For Businesses - Technians Softech Pvt Ltd

2. INTRODUCTION Are you aware of what online consumers are saying regarding website user experience? Good site navigation ensures that your visitors effortlessly find what they are looking for, and makes it easy for search engines to crawl as well. It results in more conversions and higher search visibility. But how do you actually build awesome navigation for your small business website? There are so many tips on the internet that it can be overwhelming for novices and webmasters alike. In this, the leading web design company gurgaon will be looking into some of the most practical and best website navigation tips and best practices for small businesses.

3. 1. Have A Well-Planned Strategy You need to have a plan while building a website. So before jumping right in, find out which features and pages are required for your website and plan out their hierarchy. Features including the About us page, Home page, blog section, review section, FAQs, and so on are all crucial for a business website. While at it, you should also find out which of these pages are most valuable for your customers. Creating a sitemap will make things more transparent and easier for you.

4. 2. Design Unique And Consistent Primary Navigation Focus on designing primary navigation that is not only unique but also consistent throughout the website. Consistent design helps accessibility, allowing users to navigate a site more quickly. Navigation becomes more straightforward when it doesn’t necessitate users to learn new functionality when they visit new pages or sections. When you visit a well-designed website, you can easily identify the main menu as it is typically positioned at the top of the page in the middle or aligned to the right or left of the page.

5. 3. Focus On Responsive Navigation Not having a responsive website will land your business in big trouble. If you consider the stats and facts, • Nearly 60% of all internet access is attributed to smartphones. • 94% of web visitors judge sites on responsive design. • Also, the Google search engine prioritizes responsive sites. When you create a responsive design, your business site will look great on any device. And a part of the responsive design practice includes creating a compact navigation style, which can be achieved by creating the hamburger menu.

6. 4. Consider The Sticky Menu Sticky menu, floating menu, or fixed menu – they are one and the same. It is the type of menu that stays fixed even when browsers scroll down your website, hence the name. The sticky menu comes really handy when you have long-scrolling pages. It saves your visitors from having to painstakingly scroll all the way back up just to access another page. While working with a fixed navigation menu, consider auto-resizing your navigation bars, especially if your navigation menu is big. It will ensure that your menu doesn’t occupy too much space.

7. 5. Add Call-To-Action Buttons All websites, irrespective of industry, goal, and design, ask visitors to take a certain action. In marketing, CTAs can turn visitors into leads for the sales team. For that reason, you want a strong CTA that can convince people to act. It has been found that CTAs that have strong, personalized messages can boost conversion rates by 202%. Some great strategies to apply while creating CTAs for your website include: • Using personalized call-to-action • Invoking a sense of urgency • Incorporating value propositions • Using action-oriented words

8. CONCLUSION Offering a great user experience should be the goal of every business that wants to succeed. Having stellar business website navigation is a sure-fire way to increase UX. Follow these five crucial website navigation tips mentioned to design a site with easy navigation and keep your users engaged while increasing conversions and sales. Source: