Landing Page Optimization in SEO – All You Need to Know

1. Landing Page Optimization in SEO – All You Need to Know - Technians Softech Pvt Ltd

2. The motive of the landing page is to make the visitors click and visit another page on your site or get visitors to buy or learn something (include commenting and feedback submission). While creating an attractive landing page for your website or any campaign, leading SEO company in Gurgaon ensure that it contains bold headlines, convincing call-to-action and many more. Further are some tips to keep in mind when creating an SEO landing page. Introduction

3. By creating a page using a content management system (CMS) you get two choices, either you can publish it to the sub-domain of the service provider, or you do it on your domain. When publishing on your domain, you get the advantage of a small boost in the page ranking when people search with your targeted keywords. Publish to a custom URL

4. A keyword is a term that searchers put in the search engine to find some relevant information.ng relevant keywords for your business could be a daunting process. But, you can start it by making a list of the terms that are relevant to your webpage.Long-tail keywords are easy to rank, and they let you produce a higher ROI as compared to the shorter counterparts. Determine your keywords

5. Once you have chosen your targeting keywords, then the next step is to place them strategically on your landing page.Given below are the places as where to put them in a webpage to maximise your chance of winning the race on SERP: • Title tag • Meta Description • Header Tags • Image Alt Tags Place keywords strategically on your landing page

6. Focus should be on maintaining the quality of content rather than its quantity, If the content is well researched and informative then its length will automatically increase. Such content will drive more readers, more shares and these signals tell the Google that the content is user-centric and needs a boost in the ranking on SERP. Page Length

7. Driving more people to link back to your page is an excellent way to grab quality links for your site and the more natural links a webpage will receive, the more preference it will get for the rank boost in SERP.Remember the high-quality backlinks will always give you more authority, So focus on the quality than quality. Secure backlinks to your page

8. Page loading speed is again a significant factor that can affect your webpage ranking on search engine.If your webpage is taking more than 3sec to load, then you are in trouble, as an average user waits for less than 2secs for a webpage to load. You can quickly check your page’s speed on Google Page Speed Insights tool. The tools not only provide the information about the page performance on desktop and mobile devices but also suggest improvement areas Speed up your page

9. If your content is non-shareable than it is not going to get importance on the search engine. The retweets, likes, comments, no. of shares are social signals that help your post to boost their ranking on SERP. Make your content shareable

10. A landing page SEO strategy intends to turn a specific in-depth content into the portal for the keyword areas which is optimized for both search engines and users. These pages come with features that make it appealing to the algorithms that decide whether a page is valuable to searchers or not. Conclusion