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Litmus Test to Emphasize the Importance of Google Alerts Alternative

Conducting a study to analyze the limits of Google alerts as a competitive research platform against a competitive market intelligence platform. <br><br>Read more at: https://www.contify.com/blog/how-good-are-google-alerts-for-tracking-companies-a-litmus-test-ee5b41cd859e/?utm_source=slideserve&utm_medium=social&utm_campaign=traffic_2020

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Litmus Test to Emphasize the Importance of Google Alerts Alternative

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  1. A study Litmus Test to Emphasize the Importance of Google Alerts Alternative

  2. Table of Contents • Introduction: Overview of Google Alerts • Study: To measure the effectiveness of Google Alerts • Study Design • Results: Content volume, Content relevance and Content coverage • Conclusions and takeaways

  3. Introduction • Overview: Google Alerts

  4. Introduction Google Alerts - most popular news monitoring service that is free & easy to set-up • Google Alerts helps users in tracking companies, businesses and political leaders, significant events, interesting topics, and more. • From a business perspective, there are two major use-cases: • Media monitoring for the PR functionality • Company Tracking for researches around marketing & strategy • But the diversity of the two use-cases is poles apart. So, Google witnesses a challenge in filtering out the most important result for our end-goals against the bulk of results on the web and it has limitations in providing competitive intelligence reports. • That is why, business researches need Google alerts alternative which could be counted upon while framing strategies and decisions in business.

  5. Study: To measure the effectiveness of Google Alerts • Study Design • Results

  6. Study Design Sample of 148 companies is taken from the list of Fortune 1000. • We then set-up a Google Alert by configuring the volume to ‘only the best results’ for each of these 148 companies. We now opt for three mid-week days to observe the content of the search as the content volume is the highest on these days. • We observed the volume (number of stories), relevance, and coverage and compared it to an independent search and populated this data of every company in a spreadsheet for summary analysis.

  7. Results • Content Volume • Content Relevance • Content Coverage

  8. Content Volume We received updates for 136 out of 148 companies (92%). For these 136 companies, a total of 2,024 updates with an average of ~9 updates per company were collected. Results: Measured in Content volume (quantity), relevance (quality) and Content coverage Content Relevance We evaluated the 2,024 updates provided by Google Alerts. Our criteria of evaluation were to mark the stories which were either not about the company (just mention of the keyword), market stories (stock calls, etc.), or were duplicates. After analysis, we found out that only 211 updates were business-focused (an average of ~10%). Important to note that most of the noise came from stories that were not about the company. Content Coverage We used two sources: Google search for news on the company and Business focused content on the company website and social web pages. With these, we found 115 stories were not covered for 136 companies. This amounts to missing ~40% of business content. Possible reasons include a lack of indexing of company websites and social networks in Google News.

  9. Rounding-up the Observations from Results of Content Volume, Relevance, and Coverage Synopsis of Results

  10. Conclusions and takeaways

  11. Key takeaways • Google Alerts does a good job of deduplicating stories, but it had difficulties in solving the question of aboutness and hence has too much dependency on keywords alone. • Example- We created an alert on the customer engagement company Intercom. Google Alerts gave us updates based on the keyword ‘Intercom’ rather than the company - Intercom. • The search is also missing out on social which has become a source of a certain type of unique information for companies. • Google Alerts is a commendable free service to get started with for individual general-purpose monitoring, but for business professionals, there is much scope for disciplining the important and relevant content that can be fulfilled with an able Competitive Intelligence platform. For business professionals, there is much scope for disciplining the important and relevant content that can be fulfilled with an able Competitive Intelligence platform.

  12. Thank you Choose the industry-best Google alerts alternative and quality Market Intelligence system Start a conversation Contify Read More marketing@contify.com https://bit.ly/3i8t845

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