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Google Adwards Certifications

Google AdWords certification fundamentals.

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Google Adwards Certifications

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  1. Contents Section 1- Welcome Getting Certified - Awards & Certifications Section 2 - Google Ads Fundamentals Certification 1. Introduction to Fundamentals Certification 2. Learn the basics of Google Ads 3. Choose where your customers see your ads 4. Create effective text ads 5. Enhance your Ad with extensions 6. Choose the best campaign types 7. Organise your account for success 8. Reach customers with targeting 9. Help customers find you 10. Match types 11. Make Your ads seen 12. Media costs models 13. Determine a good bidding strategy 14. Select your bid strategy 15. Adjust Bids to favor performers 16. Align your budget with your goals 17. Evaluate campaign performance 18. Avoid Editorial Errors 19. Address Trademark disapprovals Section 3 - Google Ads Search Certification 20. Introduction 21. Find customers with search marketing 22. Find the right performance solutions 23. Conversion Tracking

  2. 24. Understand your audience better 25. Create search network campaign Section 4 - Google Ads Display Certification 26. Introduction 27. Learn the basics of Display Network 28. Drive results with the Display Network 29. Target with the Display select 30. Remarketing with Display Ad 31. Choose the most beneficial ad formats 32. Assess & optimise your campaigns 33. Optimise your Display Campaign 34. Build effective creatives for your goals 35. Tailor ads with Dynamic Remarketing Section 5 - Google Ads Video (YouTube) Certification 36. Introduction 37. The value of google's Video Advertising 38. Build & Place your message 39. Find right solutions & metrics 40. Launching your video campaign 41. TrueView discovery creative 42. Developing content on YouTube 43. Use video Remarketing to reconnect 44. Build video campaign in Google Ads 45. Keep track of video campaign performance 46. Optimise video campaign for success Section 6 - Google Ads Shopping Certification 47. Introduction

  3. 48. Find new customers with Shopping Ads 49. Create a merchant center account 50. Capture your product data 51. Align bid strategy to shopping goals 52. Create a shopping campaign 53. Measure shopping campaign performance 54. Optimise the shopping campaign 55. Simplify with automatic item updates 58. Ensure shopping ads are compliant 59. Submit product data without errors 60. Fix crawl issues 61. Give incentives with merchant promotions 62. Sell nearby with Local Inventory Ads 63. Priortize shopping campaigns 64. Reach users with showcase shopping 65. Optimize the shopping campaign for Mobile Section 7 - Google Ads Mobile Certification 66. Introduction 67. Drive your business with mobile 68. Do you want a mobile site or app ? 69. Design great mobile sites 70. Design great mobile apps 71. Google Ads formats & features for mobile 72. Target & bid for mobile ad placements 73. Drive calls with mobile campaigns 74. Drive store traffic with mobile 75. Drive installation of your app 76. Drive engagement with your app Section 8 - Conclusion 77. Thank You !

  4. Welcome to Google Adwords Certification - Get Certified in all 6 Exams Section 1 - Welcome !

  5. Getting Certified - Awards & Certifications

  6. Section 2 - Google Ads Fundamentals Certification Video 1 - Learn the basics of Google Ads

  7. Video 2 - Choose where your customers see your ads

  8. Video 3 - Create effective text ads

  9. Video 4 - Enhance your Ad with extensions

  10. Video 5 - Choose the best campaign types

  11. Video 6 - Organise your account for success

  12. Video 7 - Reach customers with targeting

  13. Video 8 - Help customers find you

  14. Video 9 - Match types

  15. Video 10 - Make Your ads seen

  16. Video 11 - Media costs models

  17. Video 12 - Determine a good bidding strategy

  18. Video 13 - Select your bid strategy

  19. Video 14 - Adjust Bids to favor performers

  20. Video 15 - Align your budget with your goals

  21. Video 16 - Evaluate campaign performance

  22. Video 17 - Address Trademark disapprovals

  23. Section 3 - Google Ads Search Certification Video 18 - Introduction

  24. Video 19 - Find customers with search marketing

  25. Video 20 - Find the right performance solutions

  26. Video 21 - Conversion Tracking

  27. Video 22 - Install Website conversion tracking

  28. Video 23 - Understand your audience better

  29. Section 4 - Google Ads Display Certification Video 24 - Introduction

  30. Video 25 - Learn the basics of Display Network

  31. Video 26 - Drive results with the Display Network

  32. Video 27 - Target with the Display select

  33. Video 28 - Remarketing with Display Ad

  34. Video 29 - Choose the most beneficial ad formats

  35. Video 30 - Assess & optimize your campaigns

  36. Video 31 - Optimise your Display Campaign

  37. Video 32 - Build effective creatives for your goals

  38. Video 33 - Tailor ads with Dynamic Remarketing

  39. Section 5 - Google Ads Video (YouTube) Certification Video 34 - Introduction

  40. Video 35 - The value of google's Video Advertising

  41. Video 36 - Build & Place your message

  42. Video 37 - Find right solutions & metrics

  43. Video 38 - Launching your video campaign

  44. Video 39 - Trueview discovery creative

  45. Video 40 - Developing content on YouTube

  46. Video 41 - Use video Remarketing to reconnect

  47. Video 41 - Build video campaign in Google Ads

  48. Video 42 - Keep track of video campaign performance

  49. Video 43 - Optimise video campaign for success

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