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SEM1 1.10 - Promotion

PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI – Design tickets. SEM1 1.10 - Promotion. Design logo for sport/event. IMPORTANCE OF A LOGO. Visual representation of the company “The Face of the company”

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SEM1 1.10 - Promotion

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  1. PE - Employ sales-promotion activities to inform or remind customers of business/product • PI - Design logo for sport/event • PI – Design tickets SEM1 1.10 - Promotion

  2. Design logo for sport/event

  3. IMPORTANCE OF A LOGO • Visual representation of the company • “The Face of the company” • Anchors your brand • Essential for overall marketing strategy • 1st thing consumers see and remember

  4. CONSIDERATIONS FOR CREATING A LOGO • Company’s Brand Image • What is the message you want to portray? • Example: “Techy”, Traditional, Laid Back, Bold…. • Simple – easy to remember • Readability – if you can’t read, customers can’t • Unique • Attract Attention • Trademark your logo • With the US Patent & Trademark office • Protects logo from unauthorized usage

  5. COMPONENTS OF LOGOS • Logo Type • Name of your company • Tagline • brief description of your company or product • Visuals • Icon/Picture • Text • Colors

  6. TYPES OF LOGOS • Brand Mark Symbol • Abstract Design • Word mark • Uniquely styled font type that spells out the company or brand name • Combination Mark • Combination of a Brand Mark Symbol and a Word Mark

  7. EFFECTIVE LOGO CHARACTERISTICS • Eye-Catching • Memorable • Unique • Simple • Timeless • Stay clear of design trends (ex: animal print)

  8. RESOURCES TO HELP IN GENERATING LOGOS • Brand Image • Competitor’s Logos • Internet research • Logo History • Blogs/Social Media • Graphic Designer

  9. PROCEDURE to Design Logo • Know your Company: • Brand Image (“Personality”) • What message do you want to send about your company? • Researchyour Competitors’ Logos • Referencesuccessful logo designs • Use their ideas • Design • Sketching, graphic designer, etc. • Reflection • Receive feedback • Reveal • Present new logo to the market

  10. Design Tickets

  11. INFORMATION TO INCLUDE ON TICKETS • Event or Team Name • Date • Time • Place • Cost/price • Graphics/logos • Promotional Coupons/sponsors • Bar codes • Seat Identification • Restrictions/regulations

  12. Types of Tickets • E-Ticket (Electronic Ticket) • Print at home • Mobile phone scan • Paper/ Hard copy • Season Tickets • Multiple Game vs. Single Game • Group Tickets

  13. PURPOSE OF TICKETS • Count attendees/reservations • Minimize confusion • Collect fees and data • Souvenir • Advertising/revenue

  14. PROCEDURES FOR DESIGNING TICKETS • Design the Ticket Template using THEME • Choose font type, size and color • Utilize both sides • Choose what event information to include and where • Purchase ticket paper for printing • Include advertisements • Embed a special watermarks to discourage counterfeiting activities

  15. “We Do” Identify parts of this ticket

  16. “You Do” Part I: Design a Logo You own the new Major League Baseball Team in Charlotte, NC or you can select another sport or event (i.e. Super Bowl, Brazil Oylmpics 2016, concert). You can work individually, with a partner or triad. • This is what you need to know to create the new logo: • Team Name (You think of one) • Team Colors (You come up with them) • Now, you need to go through the following procedure to create a new logo: (Answer the following on a sheet of paper) • What are the traits that are unique to their company? • What is the team’s personality/ Brand Image? • What does their competitor’s logos look like? • Design a logo for the team incorporating the Name AND the team colors • Identify it as a Combination Logo, Symbolic OR Word Mark Logo

  17. “You Do” Part II: Ticket Design • For the event that you designed a logo, create a Ticket. • Include information from the notes to include a proto-type of the ticket. This will be a paper (hard copy) ticket. • Turn both items into to Ms. Draime. Have fun and be creative but school appropriate. • These activities are worth 100 points. Remember if you work with a partner or triad I expect MORE work.

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