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Maximizing Membership with Church Drive Recruitment

Learn how to conduct an effective membership recruitment drive in your parish and maximize your membership teams' efforts. Follow the four phases of preparation, execution, follow-up, and orientation to recruit new members and keep your council strong.

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Maximizing Membership with Church Drive Recruitment

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  1. Membership

  2. Why Ask Yourself First ? In Sales you need to have A basic knowledge of the product. In our council the product is our organization, the works we do, not only as a council but as a whole.

  3. Use the form on the next slide to help gain Knowledge about the order as a whole. Use your own experiences with your councils for knowledge about Our order.

  4. Where to Recruit

  5. Where to Recruit

  6. One On OneRecruiting

  7. One On One recruiting Where it works Everywhere How it works Identify a non member Start conversation Explain who we are

  8. What we do We live Our Faith Support our church Help widows and orphans Tell about our programs

  9. Some Examples Pray the Rosary Food drive Holy Cross Children Services Youth programs Tootsie roll drive

  10. Imagine your council is a car The engine is your programs. The fuel in the gas tank is your membership. The engine can’t run without gas. We need to keep gas in the car.

  11. What happens if you slowly loose gas?

  12. 20/10=Overwhelmed members Visualize Less Members=Less Help Available for others Knights of Columbus People In Need

  13. Church Drive How to Conduct an Effective Membership Recruitment Church Drive

  14. Church Drive Recruitment Church Drive is an all-out effort to maximize your membership teams' efforts by canvassing an entire parish on one weekend. 2014 -2015 Dates • August 29 & 30, 2015 • October 10 & 11, 2015 • January 23 & 24, 2016 • March 12 & 13, 2016

  15. Phase 1 - Preparation • Obtaining the pastor’s permission. • Order recruitment materials. • Advertise the ‘Church Drive” in the parish bulletin.

  16. Get the priest onboard. • Line up council members to work the doors. • Inform the insurance representatives. Phase 1 - Preparation

  17. Members Assisting On the day of the Church Drive each member should have the following: • A sound knowledge of the product. (use “Ask Yourself First) • A Council history • Prospect cards: 921A and 921 • “Did You Know” flyer: #1267 • Pencils for Prospect cards

  18. Phase 2 - Execution • With the pastor’s permission, arrange for a Pulpit announcement. • After Mass, have 2-3 Brother Knights on hand at each door. • Ask for name and phone number only.

  19. Phase 3 – Follow-Up • Contact prospects and form 100 s as soon as possible. • Inform these prospects that you will be happy to answer any questions.

  20. Phase 4 - Orientation • This phase begins with organization! • Give prospects or candidates answers to any questions they may have. • Request that your council’s Chaplain is happy to talk about the Order and its mission.

  21. Phase 4 - Orientation Inform the candidates of the date of the next First Degree.

  22. Review • Phase 1 – Preparation • Phase 2 – Execution • Phase 3 – Follow-up • Phase 4 – 1st Degree

  23. Church Drive Checklist Prior to Drive • Obtaining the pastor’s permission • Order recruitment materials (Church Drive Kit from Supreme) • Advertise the “Church Drive” in the parish bulletin • Line up council members to work the doors • With the pastor’s permission, arrange for a Pulpit announcement • Plan for prospect card follow up (who is responsible?) • Schedule and plan informational meeting • Schedule first degree • Inform your insurance representatives

  24. Church Drive Checklist(Continued) Day of Drive • Have on hand: • Flyers – Did You Know, Council Information, etc. • Prospect Cards • Form 100’s • Pens

  25. Recruit today To keep the promise To help tomorrow

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