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The Power of Touch

The Power of Touch. How to break down the category scheme and gain the attention of young generation. Young Media Lions 2014, Team POLAND Lukasz Kowalczyk , Lukasz Malinowski. They are different . Is it possible to connect them?. Focus on socializing.

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The Power of Touch

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  1. The Power of Touch How to break down the category scheme and gain the attention of young generation Young Media Lions 2014, Team POLAND Lukasz Kowalczyk, Lukasz Malinowski

  2. They are different.Is it possible to connect them?

  3. Focus onsocializing

  4. …but they socialize in a very unique way

  5. Deafblinds haveonly touch

  6. Discover the Power of Touch Social media platform to meet and communicate with peers in a very innovative way: no vision no voice just TOUCH

  7. How will it work? Communication with Nicole Communication with Tom Real-time drawchat Tom Mechanizm Peer-locator

  8. Understand deafblindness Gluchoniewidomosc w aplikacji Disable ones expect understanding, not sympathy. This app will show that touchis enough to communicate so with users support deafblind people could live, learn and thrive– just like all of us. Tools: “print on palm” alphabet& messages with CTA: For millions of people touchis all they have. Your donations will let them communicate.

  9. Aug Sep Oct Implementation

  10. Buzz around the app and growth of traffic on www Measured by traffic and social trends Positive attitude to the deafblidnessproblem Measured by awareness indicator What we achieve Education of the next generation of supporters Measured by donations value Volunteer support in campaigning and fundraising Measured by volunteers number

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