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THE PROMOTION

THE PROMOTION. MARKETING MIX. Tools used for persuasive suitable communication with customers. PRICE. PLACE. PRODUCT. PROMO-TION. MARKETING MIX. THE ROLE OF PROMOTION.

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THE PROMOTION

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  1. THE PROMOTION

  2. MARKETING MIX Tools used for persuasive suitable communication with customers . PRICE PLACE PRODUCT PROMO-TION MARKETING MIX

  3. THE ROLE OF PROMOTION = informsconsumers about the rest of the marketing mix. Without it, consumers do not know about the product, the price, or the place. Promotion is more than just advertising, and it includes several activities.

  4. PROMOTION INCLUDES • Advertisements • Sales promotion • Personalselling • Public relations

  5. THE AIMS OF PROMOTION • To inform people about particular issues. • To introduce new products to the market. • To compete with competitors products. • To improve the company/brand image. • To increase sales.

  6. ADVERTISEMENT – AIDA MODEL Advertisingmustbe AIDA: Attention: Informs consumers that the product exists.Interest: Consumers need to become interested in the product.Desire: Makes consumers want the product.Action: Prompts consumers into buying the product.

  7. USED MEDIA OF ADVERTISING • Television • Internet • Radio • Newspaper • Magazines • Posters and billboards • Leaflets • Cinemas • Others (cars, bags

  8. TYPES OF ADVERTISING • Informative advertising: Involves giving as much information about the product as possible. • Persuasive advertising: Involves persuading consumers that they needthe product and should buy it. • Reminde advertising: Involves reminding a existing product or service to repeat shopping.

  9. SALES PROMOTION • Is usually used to supportadvertising and to encourage new or existing customers to buy the product. • Its main function is to boost sales in the short-term, but not in the long term.

  10. TYPES OF SALES PROMOTION DISCOUNT!!! 50% 299,- 150,- • Pricereductions • Gifts • Competitions Buy a hamburger, get a toy. Ifyougetallstickers, youget a newbottleofourjuice.

  11. TYPES OF SALES PROMOTION • Point ofsaledisplaysand demonstrations • After sales service • Free sample HELP YOURSELF

  12. PERSONAL SELLING = Communication with employees selling company. When customers: • need adviceorinformationaboutproduct, • want to claim, • aren´t decided to buy (they hesitate).

  13. PUBLIC RELATIONS • It´s good for improving the brand/company's image. • These activities raise public awareness of the company.

  14. PUBLIC RELATIONS • Includes: • Sponsoring events • Attendance at public events • Giving products and money to charity • Pressreleases • Tradeshows • Productplacement

  15. Resources: • http://igbusinesss.blogspot.cz/2011/04/chapter-21-marketing-mix-promotion.html • http://marketing.about.com/od/publicrelation1/u/publicrelations.htm • http://www.publiseek.com/publicity/pr-techniques/ • www.pixabay.com

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