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Paul Tang Chairman

Paul Tang Chairman. Gary Sain President & CEO. Metro Orlando Avg. Daily Rate. - 1.5%. Orange County. - 1.4%. Metro Orlando Demand. Orange County TDT. + 8.8%. + 9.4%. Orange County. + 11.4%. Industry Success Measures Calendar Year 2010 vs. 2009. Metro Orlando Occupancy. + 6.3%.

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Paul Tang Chairman

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  1. Paul Tang Chairman

  2. Gary Sain President & CEO

  3. Metro Orlando Avg. Daily Rate - 1.5% Orange County - 1.4% Metro Orlando Demand Orange County TDT + 8.8% + 9.4% Orange County + 11.4% Industry Success MeasuresCalendar Year 2010 vs. 2009 Metro Orlando Occupancy + 6.3% Orange County + 7.3% TDT from Comptroller’s Financial Report to Visit Orlando

  4. Industry Success MeasuresCalendar Year 2010 vs. 2009 Airports YTD Event Attendance Definites Issued OIA Passengers Definites Issued - # OCCC Attn All Events + 3.5% + 0.2% + 9.4% In-House Executive Domestic - 1.2% + 3.0% Convention & Tradeshow Attn CityWide Int’l + 9.6% + 9.0% + 17.0% Orlando Sanford Airport Definite Attendance DMO-Issued, Non-Center Attn - 31.5% + 5.1% + 4.4% In-House Executive Domestic - 38.5% CityWide Int’l + 1.4% Rm Nights - 12.6% + 6.2% + 13.3%

  5. Visitors to Orlando 51.3 49.8 49.3 48.9 48.7 47.8 47.7 46.6 5.7% 2.3% 3.0% Sources: Tourism Economics Feb 2011 Forecast;Office of Travel & Tourism Industries; D.K. Shifflet & Associates

  6. Meetings & Conventions

  7. Overnight Convention – Group Meetings Source: D.K. Shifflet & Associates

  8. Sales Focus

  9. 26% New Groups 2013 2011 2012-2014 2016 2011 2011 2013 2011

  10. Attendance Increases 3,370 more attendees 9% increase from the 2010 meeting in Atlanta 960 more attendees 8% increase from the 2010 Expo in Orlando Over 1,700 more attendee 9% increase from their 2009 convention in Las Vegas 3,370 more attendees 9.5% increase from the 2009 meeting in New Orleans

  11. Key First Quarter Bookings 2012-2014 2020 2013, 2015, 2017 2013 2015 2014 & 2015 2013

  12. International Attendance Builders Attendance Building Videos Complimentary customized website Pre-Promotional opportunities Promotional Orlando brochures “Save the Date” mailings, Magicards Marketing & Attendance Building Initiatives

  13. Medical City Tour

  14. Operation Connect Over 1000 Face to Face Meetings with Clients in 2010

  15. Destination Education 2011 Upcoming Events • Arrowhead Conference and Events, April 2011 • MICE FAM, May 2011 • Executive Leadership Forum, • June 2011 • Corporate FAM, June 2011 • SITE FAM, June 2011 • Food, September 2011

  16. Destination Education 2011 ConferenceDirect FAM, March 2011 Pre-RCMA FAM, January 2011 Sports FAM, March 2011

  17. Industry Events

  18. Industry Events

  19. Future Industry Events 2012 2012 2013 2013 2013

  20. Vegas Orlando Chicago Top Destinations for the Largest Tradeshows in 2010 Orlando takes 2nd place, with 25 shows, representing a 10 percent share

  21. Leisure Marketing

  22. New Consumer Website

  23. Mobile Solutions

  24. Target Audience

  25. Advertising

  26. Hispanic Marketing Cable (NCC) in NYC • Print: People en Espanol Latina Teens Ser Padres • Digital Univision.com Peopleenespanol.com Elnuevoherald.com • Direct Marketing – May e-blast • Vacation Makeover Tie-in: TBD 2011 Creative

  27. African American • Print: • Odyssey Couleur • Rolling Out Atlanta • Upscale • Black Meetings & Tourism • Radio: Cleveland, Philadelphia, Washington DC • Direct Marketing – February & May • Digital • HelloBeautiful.com • BlackPlanet.com • RadioOne.com • Essence.com • MochaManual.com 2011 Creative

  28. Family Circle Promotion

  29. Leisure Marketing - Global

  30. Colombia Campaign

  31. Colombia Campaign

  32. Brazil

  33. Chevy Orlando

  34. AirTeam Orlando • Addressing UK charter challenge • Additional lift from Brazil • Air France starting service June 8

  35. Travel & Tourism isEconomic Development For every 85 incremental visitors to Orlando, 1 job is created

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