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Private-Label Brands

Private-Label Brands. By Cassie Furchner. Generic Brands. Generic Brands target a price-sensitive segment by offering a no-frills product at a discount price. Wal-Mart in Rapid City offers their “Great Value” line in most products.

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Private-Label Brands

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  1. Private-Label Brands By Cassie Furchner

  2. Generic Brands • Generic Brands target a price-sensitive segment by offering a no-frills product at a discount price. • Wal-Mart in Rapid City offers their “Great Value” line in most products. • The product is always lower priced than the name brand product in comparison and is generally the same quality.

  3. Exclusive Co-Brands • An exclusive co-brand is a brand that is developed by a national brand vendor, often in conjunction with a retailer, and is sold exclusively by the retailer. • Levi’s developed the Signature brand jean for sale at Wal-Mart stores.

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