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Welcome to the Hosting Partner Community Call Date: May 25th 9:00am-10:00am PST

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Welcome to the Hosting Partner Community Call Date: May 25th 9:00am-10:00am PST

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    1. Welcome to the Hosting Partner Community Call Date: May 25th (9:00am-10:00am PST)

    2. Parallels Profit in the Cloud: Parallels Automation Accelerating Microsoft Service Delivery Hosting Community Call: Presenters

    3. Mark Ramberg Director of Business Development Microsoft

    4. Service Provider Evolution LOB Applications moving to cloud 4 Microsoft confidential |

    5. Hyper-V Cloud Momentum

    6. May 25, 2011 Matt Vasey and Todd Carter Parallels Cloud Service Enablement Parallels Automation – Microsoft service delivery

    7. Agenda The Opportunity About Parallels and Microsoft Parallels Automation Parallels Automation and Hyper-V Parallels Automation and Office 365 Parallels Automation and Hosted Exchange 2010 QA

    8. About Parallels and Microsoft

    9. Building a Broad Partnership Parallels and Microsoft have partnered since 2005 Microsoft Gold Certified Partner Joint Marketing Programs and Events Microsoft keynote sponsor for last 5 Parallels Summits Joint analyst briefings Platinum Sponsor at WPC Parallels focused on growing Microsoft alliance Management team based near Microsoft Birger Steen announced as Parallels CEO Recent hires bring 50+ years of collective Microsoft experience Engagement Across Key Business Groups Office 365 Syndication Azure TAP and ISV Enabler Hyper-V/Dynamic Data Center Toolkit Windows Client System Center and Management

    10. Partnering with ‘000’s of Service Providers reaching… For CSPs and Distis that do not know us: Parallels is perhaps the most successful cloud service delivery provider that you’ve never heard of. Key Points: Proven partner to hosters, CSPs and Distributors, delivering innovation and products that make them profitable Leading the way forward with web presence, messaging and collaboration, virtualization, and a rich SaaS ecosystem to keep our customers in the forefront Continued innovation and market leadership A huge global presence with SPs and end customers For CSPs and Distis that do not know us: Parallels is perhaps the most successful cloud service delivery provider that you’ve never heard of. Key Points: Proven partner to hosters, CSPs and Distributors, delivering innovation and products that make them profitable Leading the way forward with web presence, messaging and collaboration, virtualization, and a rich SaaS ecosystem to keep our customers in the forefront Continued innovation and market leadership A huge global presence with SPs and end customers

    11. Global leader delivering Service Providers with the products and services Help services providers increase profits with a complete portfolio of cloud delivery and automation products: Global leader delivering Service Providers with the products and services Help services providers increase profits with a complete portfolio of cloud delivery and automation products:

    12. Global leader delivering Service Providers with the products and services Help services providers increase profits with a complete portfolio of cloud delivery and automation products: Global leader delivering Service Providers with the products and services Help services providers increase profits with a complete portfolio of cloud delivery and automation products:

    13. Cloud Services – The Opportunity

    14. Small Business Cloud Services Estimated $7.2B in Cloud services in 2009 Growing to $18B by 2013 Driven by: Rapid adoption by SMB’s Mobile computing - strong growth Use of online marketing tools expandEstimated $7.2B in Cloud services in 2009 Growing to $18B by 2013 Driven by: Rapid adoption by SMB’s Mobile computing - strong growth Use of online marketing tools expand

    15. Broadest Support for Microsoft-based services

    16. Parallels Automation

    17. Optional slide. Discuss business benefits and functional attributes to address the concerns of the business and the technical audience. Use real examples of what the functions do and why – e.g. fraud prevention, billing & rating, etc.Optional slide. Discuss business benefits and functional attributes to address the concerns of the business and the technical audience. Use real examples of what the functions do and why – e.g. fraud prevention, billing & rating, etc.

    18. Parallels Automation: Cloud Service Delivery System

    19. Sample Service Provider Online Stores

    20. Sample SMB Online Carts Built with Parallels

    21. Parallels Automation and Hyper-V

    22. Customer logs into System Center Web Interface for VM creation and management Integrated with DDTK-H for System Center users Automating Hyper-V Service Delivery Fastest time to market with Hyper-V services Applications, VPS, cloud services promotions, unified billing Create and market high margin service plans Service Provider rapidly creates storefront Focus on ARPU and customer service Automate cloud services storefront End-to-end ordering, provisioning, billing, etc. Sell packages, up-sell services, unified billing Rapidly deploy Hyper-V VMs

    23. Upgrade customers to higher ARPU hosting Maximize investment in your existing infrastructure Manage your environment from a single management console Move & respond to your business faster VPS Hosting Windows VPS

    24. Hyper-V Cloud w/Dynamic Data Center 24

    25. Hyper-V Cloud w/Dynamic Data Center 25

    26. Integration Points

    27. Provider defines set of VM templates with different characteristics to be used by customers Windows 2008 R2 is fully supported Each subscription has only one VM VM is automatically created during subscription provisioning It is possible to add customized steps during VM provisioning VM Provisioning

    28. Customer Panel contains link to web-based application which opens Remote Console to VM directly in browser (only IE is supported). Web based console to VM

    29. Screen shots: Remote Console

    30. Parallels Automation and Hyper-V

    31. SMB Growing standardization on Windows Server Concerned with IT overhead Ease of use required Turn key desired Parallels Target Market for Hyper-V Service providers delivering Hyper-V servers to the SMB market

    32. Provider can define VM template which contains preinstalled Plesk and sell subscriptions based on this template, license will be automatically installed during VM provisioning and can be upgraded using PBA Customer Panel contains link which automatically logins to Plesk Customer has an ability to reset administrative password for Plesk from Customer Panel Plesk Integration

    33. Parallels Plesk Panel

    34. Screen shots: Open Plesk Panel

    35. Parallels Automation and Office 365

    36. Parallels Accelerates Office 365 Syndication Parallels Automation Ordering Billing Provisioning 100s of other cloud services 1,000s of features Accelerate Time to Revenue! Time to Market In market in 30-45 days! Profitable Bundles Create/modify bundles New MS Services With little additional work 36 Benefits with Parallels Automation (PA) While BPOS Syndication allows quick entry to the hosting business without infrastructure investments, PA has a number of benefits: BPOS integration for reduced time to market Automated provisioning of BPOS and additional services A full billing system including ordering; account management; recurring, usage-based, and one-time billing; invoicing; etc. And very importantly, the ability to bundle additional, profitable cloud services Benefits with Parallels Automation (PA) While BPOS Syndication allows quick entry to the hosting business without infrastructure investments, PA has a number of benefits: BPOS integration for reduced time to market Automated provisioning of BPOS and additional services A full billing system including ordering; account management; recurring, usage-based, and one-time billing; invoicing; etc. And very importantly, the ability to bundle additional, profitable cloud services

    37. Parallels Automation Order Process

    38. Office 365: Provider

    39. Deployment overview. Provider configures separate Gateway and Provisioning Hosts for communications with Microsoft POA controls over Gateway Host sending commands for provision MS Online services RT, adding users and so on. See Deployment guide for details.

    40. Parallels Automation and Hosted Exchange 2010

    41. Choosing from wider range of desktop platforms with new OWA Increased efficiency of daily tasks thanks to OWA and Outlook usability improvements Leveraging social networks business potential with Outlook Social Connector Benefits for Small Business Attracting new customers the hot and new Business E-mail platform Migrating existing customers from Exchange 2007 Saving on TCO due to performance and reliability improvements Offering larger mailboxes with new storage architecture Parallels Automation - Exchange 2010 Leader in Business E-Mail market Benefits for Cloud Provider

    42. Microsoft Exchange Module

    43. Benefits to Using Parallels Automation Automating Hyper-V provisioning

    44. The Time to Act is Now!

    45. Matt Vasey, mvasey@parallels.com Contact Information For further questions on how to take advantage of the Cloud Opportunity with Parallels contact the following representative:

    46. QA

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