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INCONTINENCE AWARENESS DAY – ROAD SHOW IN SINGAPORE

Ms Rani Vadiveloo Executive Director Society for Continence (Singapore). INCONTINENCE AWARENESS DAY – ROAD SHOW IN SINGAPORE. Create Awareness on Urinary Incontinence in the General Community of Singapore – March 2005. OBJECTIVE.

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INCONTINENCE AWARENESS DAY – ROAD SHOW IN SINGAPORE

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  1. Ms Rani Vadiveloo Executive Director Society for Continence (Singapore) INCONTINENCE AWARENESS DAY – ROAD SHOW IN SINGAPORE

  2. Create Awareness on Urinary Incontinence in the General Community of Singapore – March 2005 OBJECTIVE

  3. Location – Open space with constructed stage at the heart of the City’s biggest shopping mall Publicity – Targeted 5 housing estates around the event location Approximately – 30,000 flyers were distributed to these heart landers Media-Rest of the Singaporeans were informed through national newspaper & national radio announcements METHOD

  4. 2 shows were staged – 11.00am to 2.00pm (1st show) The same show was repeated @2.30pm to 5.30pm (2nd show) SHOW

  5. A Disc Jockey was engaged to run the show The DJ was given few weeks training on what is incontinence by an Urologist DJ & Medical team came out with a skid, which was staged as a drama by 4 nurses The drama skid was printed as a Booklet for the crowd to bring back home 4A SHOW

  6. 7 Doctors comprising Urologists , Geriatricians & Gynecologists spoke to the crowd in simple English & Mandarin highlighting on different types of incontinence, symptoms and available treatment options Doctors & DJ mingled among the crowd and gave personalized explanations 4B SHOW

  7. Simple quiz was organized by the DJ on UI to make sure that the crowd understood, what they heard from the doctors Good prizes were given away to those who gave the most correct answers (prizes were donated by participating companies) 4C SHOW

  8. Group of continence nurses were stationed to answer questions from the crowd These nurses were also assigned to explain scientific posters put up by various hospitals and the Society Few stations were set up with, informative brochures, educational placards, information on hospitals and poly-clinics which provides continence services ADDITIONAL PUBLIC EDUCATION

  9. Trade exhibitions by companies dealing with incontinent related products was another attraction for the crowd. Special discounts were given to those who bought products from the event exhibitors 5A ADDITIONAL PUBLIC EDUCATION

  10. Approximately 2,500 people turned up for the shows From the questions raised by the people from the crowd, it was noticed that, many believed that aging causes incontinence and nobody can avoid this problem It was an opportunity for us to change /correct the common myth that aging cause incontinence RESULT

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