What-is-a-card-not-present_

1. What Is a Card Not Present? A card not present transaction is a Payment Card Industry-compliant term for any transaction where the card is not physically present at the time of purchase. This type of transaction often occurs when customers make purchases online, over the phone, or through mail order.

2. In order to process a card not present transaction, merchants must obtain the customer's card number, expiration date, and security code. The customer's name and billing address may also be required. Card not present transactions are considered to be high risk by the credit card companies because they are more susceptible to fraud than transactions where the card is present. As a result, merchants who process card not present transactions usually pay higher fees than merchants who process card present transactions.

3. Despite the higher risk, card not present transactions are becoming more and more common as consumers increasingly make purchases online, over the phone, and through mail order. Merchants who want to stay competitive in today's marketplace must be able to accept card not present payments.

4. If you are a merchant who needs to process card not present transactions, you can do so through a merchant account provider that specializes in high risk merchant accounts. These providers will typically charge higher fees than traditional merchant account providers, but they will also be able to provide you with the tools and resources you need to minimize your fraud risk.

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