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Keys to Writing an EFFECTIVE Capability Statement & Business Plan

Keys to Writing an EFFECTIVE Capability Statement & Business Plan. Presented by: Dr. Reggie R. Lewis, Fusion Consulting Associates, LLC. Capability Statement 101. The purpose of a Capability Statement. Successful businesses use Capability Statements for various purposes, such as:

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Keys to Writing an EFFECTIVE Capability Statement & Business Plan

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  1. Keys to Writing an EFFECTIVE Capability Statement & Business Plan Presented by: Dr. Reggie R. Lewis, Fusion Consulting Associates, LLC

  2. Capability Statement 101

  3. The purpose of a Capability Statement • Successful businesses use Capability Statements for various purposes, such as: • To satisfy government registration processes; • Introduction to new agencies; • Proof of qualification; • Proof of past performance; • It sets companies apart from their competitor

  4. Capability statement • A Capability Statement should be: • Brief (1-2 pages) • Use short sentences and bulleted list for quick visual scanning. • Concise and specific to the individual needs of the targeted agency • Revise the statement for each agency, prime or teaming opportunity • Visually interesting (add graphic elements from company’s branding and logo) • Include all critical information on to one side of page • Save and distribute as a PDF file

  5. Capability Statement Content • Critical content to include: • Company Logo/Branding • Company Overview • Core Competencies • Contact Information • Certifications • Company Identifiers (DUNS#, CAGE Code, etc.) • NAICS, NIGP Codes, etc.

  6. Key Data Points

  7. Business Plan 101

  8. COMPONENTS OF A Business Plan

  9. Steps for Writing a Solid Business Plan Step 1: Research— • Research and analyze your product/services, market and your expertise. • Know your company, product, competition and market. Step 2: Determine the purpose of your plan— • Describe the nature of your business, sales, and marketing strategy, financial background, and projected profit and loss statement Step 3: Create a company profile— • The profile should include the: • organization’s history • products/service offering • Target market and audience • Organization’s uniqueness

  10. Steps for writing a Business Plan Step 4: Document all aspects of your business— • It’s important to know the company’s expenses, cash flow and industry projections. • Highlight location strategy (if applicable) • Licensing agreement (if applicable)

  11. Steps for writing a Business Plan Steps 5: Develop a strategic marketing plan with clear goals and objectives--- • Effective marketing plans typically includes: • Introducing new products and/or services • Extending or regaining market for existing products and/or services • Entering new territories for the company • Cross-selling(bundling) one product/services with another • Raising prices without impacting sales figures • Refining a product and/or service • Allocate budget for each planned activity

  12. Steps for writing a Business Plan

  13. Question and Answers

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