GENERATION Z
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Presentation Transcript

GENERATION Z

top names

effective engagement

MOBILITY

born 1995-2009

Verbal

Visual

Try & see

Facilitator

Process (how)

Learner centric

Open book world

1

2

3

4

5

William

Jack

Jacob

Lachlan

Oliver

Lily

Chloe

Isabella

Mia

Olivia

17

17

JOBS

IN A LIFETIME

15

HOMES

Sit & listen

Teacher

Content (what)

Curriculum centred

Closed book exams

Global Gen

Zees

iGen

Gen Z

Digital Integrators

Cotton Wool Kids

EDUCATION

Click ‘n Go Kids

Screenagers

DIGITAL

Upagers

The Zeds

slanguage

INTEGRATORS

10 hrs 19 mins

TECH. USE/DAY

Bubble Wrap Generation

1 in 4

Tweens

Teens

1 in 3

health

% likely to be obese/

overweight when all

Gen Z have reached

adulthood (2027)*

Selfies

% IN WORKFORCE

2020

0%

AGE range

1 in 2

Cray cray

5,100,000,000

SEARCHES/DAY

4,000,000,000

VIEWS/DAY

Defs

UNIVERSITY

EDUCATED

Wealth

Avg. annual earnings in

2063 (as Gen Z retire)*

$222,000

NOW

MALE

FEMALE

Onesie

69+

1%

1945

YOLO

1946

LOL

77.9 61.8

1,000,000,000+

ACTIVE USERS

50-68

34% 17%

1964

1965

35-49

42% 36%

1979

500,000,000

TWEETS/DAY

1,000,000+

global generation

2,000,000,000

1980

Average capital city

house price (2063)*

$2.5 mil.

redefined lifestages

20TH CENTURY

20-34

21% 35%

1994

2 BILLION GEN ZS

1995

COUNTRIES WITH LARGEST NUMBER

APPS

5-19

2%

12%

2009

1

2

3

200 150 100

50

0

0

50

100 150 200

POPULATION (THOSUANDS)

CHILDHOOD

TEENAGER

ADULTHOOD

TODAY

CHILDHOOD TWEEN TEENAGER YOUNG ADULT KIPPERS ADULTHOOD CAREER-CHANGER DOWNAGER

*FUTURE FORECAST

www.mccrindle.com.au

www.generationz.com.au

Source: ABS, McCrindle

© McCrindle 2014


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