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Mark McCrindle Australian Communities Forum: Communities Defined

Mark McCrindle of McCrindle Research presented this at The Australian Communities Forum in November 2012 in Sydney. It outlines 5 key demographic shifts occurring in Australia, a demographic snapshot of what Australia would look like if it were 100 households, and 8 key factors around how communities operate.

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Mark McCrindle Australian Communities Forum: Communities Defined

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  1. How would you rate the current strength and health of Australian communities today? 1. Better than ever with a bright future 2. Travelling well, with a somewhat positive outlook 3. Some problems emerging, with more challenges ahead 4. Not in good shape at all, and I’m pessimistic about the years ahead. 61% 24% 11% 5% 1 2 3 4

  2. 3 1 2 4

  3. Which of the following best represents your organisation or community group? 1. Many of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos 2. Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical in focus 3. Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos 4. Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus 30% 8% 37% 25%

  4. DEFINING THE AUSTRALIAN IDENTITY 5 S HIFT S

  5. AUSSIE SLANG: A QUIZ Joe Blake Trouble and strife Frog and toad Dog and bone Do the Harold Holt (44%) (34%) (25%) (20%) (10%)

  6. BEST LOVED AUSTRALIANISMS Spit the dummy Cunning as a dunny rat Dry as a pommy’s towel Cross as a frog in a sock Blind as a welder’s dog (58%) (23%) (13%) (8%) (6%)

  7. DEFINING THE AUSTRALIAN COMMUNITY

  8. Even if your organisation or community group engages with all age groups, which of the following represent a particular focus you have? 1. Under 18s (Gen Z) 2. 18-32 (Gen Y) 3. 33-46 (Gen X) 4. 47-64 (Baby Boomers) 5. 65+ (Builders) 6. We have no particular age focus at all 28% 23% 19% 14% 8% 8% 1 2 3 4 5 6

  9. Even if your organisation or community group engages with all age groups, which of the following ... 7% 15% Under 18s (... 80% 6% 21% 10% 18-32 (Gen Y) 20% 29% 21% 45% 33-46 (Gen X) 0% 24% 14% 5% 47-64 (Baby... 0% 12% 7% 10% 65+ (Builde... 0% 12% 29% 15% We have no ... 0% 18% Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical in focus Many of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos

  10. With Australia’s ever-changing cultural diversity, do you have particular strategies or an intentionalityto engage with this cultural diversity? 1. Yes, primary focus for us 2. Yes, significant focus 3. Yes, small focus 4. No, not at all a focus 40% 31% 18% 11% 1 2 3 4

  11. With Australia’s ever-changing cultural diversity, do you have particular strategies or an intent... 31% 5% Yes, primar... 20% 6% 31% 25% Yes, signif... 40% 31% 23% 40% Yes, small ... 20% 56% 15% 30% No, not at ... 20% 6% Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical in focus Many of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos

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