Mark McCrindle Professional Speaker info pack

1. SOCIAL RESEARCHER DEMOGRAPHER TRENDS ANALYST Conference keynote presentations • Executive strategy workshops Boardroom briefing sessions • Professional development seminars TM

2. INTERNATIONALLY ACCLAIMED PRESENTER Mark was absolutely wonderful – his topic was spot on ... good, meaty, relevant content, engaging, direct and funny – everything you want in a speaker! Real Estate Leadership Forum T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

3. MEDIA COMMENTATOR T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

4. RESEARCH-BASED FUTURIST Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator. Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands. Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good. Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

5. EXPERT PRESENTATIONS MOST REQUESTED TOPIC AREAS UNDERSTANDING AND ENGAGING WITH THE EVER CHANGING CUSTOMER With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers. EMERGING TECHNOLOGIES, NEW STRATEGIES: TRENDS & TACTICS WITH SOCIAL MEDIA In this session, social researcher Mark McCrindle gives an overview of how to communicate in these message-saturated times. He reveals the latest research findings into media consumption, the use of emerging technologies and the key influences on decision-making today. He will share insights into best practice communication, maximising retention and how to effectively engage and empower online communities. CHANGING TIMES, EMERGING TRENDS This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

6. EXPERT PRESENTATIONS MOST REQUESTED TOPIC AREAS A DEMOGRAPHIC SNAPSHOT OF AUSTRALIA: NOW AND TOWARDS 2020 AU ST R A L I A’ S P O P U L AT I O N M A P ‘000 4,488 4,375 2,207 1,995 1,283 623 433 429 324 301 291 208 186 182 149 124 115 100 93 88 87 86 82 76 71 69 55 52 50 49 # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 CITY SYDNEY MELBOURNE BRISBANE PERTH ADELAIDE Gold Coast Newcastle ACT/CANBERRA Central Coast Sunshine Coast Wollongong HOBART Geelong Townsville Cairns DARWIN Toowoomba Ballarat Bendigo Albury/Wodonga Mackay Launceston Rockhampton Bunbury Bundaberg Coffs Harbour Wagga Wagga Hervey Bay Mildura Shepparton 16 Today: 5.8% WA 3.1% 15 Today: 0.72 million NT 0.25m (1.0%) To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. VIC 1.9% QLD 4.77m (20.1%) WA 2.59m (10.9%) QLD 1.8% SA 1.71m (7.2%) NSW 7.55m (31.9%) NT 1.8% 11 ACT 1.6% ACT 0.43m (1.8%) Today: 23.7 million NSW 1.5% World Today: 1.1% TAS 0.52m (2.2%) Births: 310,600 Natural increase: 164,400 Deaths: 146,200 9.1 million (2.6 people/household) SA 0.9% Arrivals: 511,600 Net overseas migration: 241,000 Departures: 270,600 12 TAS: 0.2% THE FUTURE FORUM This turbo charged session provides a strategic analysis of the key trends shaping the future and presents research based scenarios to equip teams to thrive amidst the shifts. Based on a top line environmental scan and an overview of the mega-trends influencing business, society and customers, these strategy forums use interactive voting technology to rank the issues by priority. From boards to executive committees, from industry leadership panels to stakeholder sessions, Mark McCrindle and the McCrindle team have delivered in-house or conference workshop sessions of the renowned Future Forum. UNDERSTANDING AND ENGAGING WITH GENERATION Z Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

7. EXPERT PRESENTATIONS MOST REQUESTED TOPIC AREAS LEADING TIMES IN CHANGING TIMES: RECRUITING, RETAINING & MOTIVATING DIVERSE GENERATIONS In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce. COMMUNICATION SKILLS FOR THE 21ST CENTURY In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. Mark will analyse the visual, social, global and relational aspects of communication today and how workplace communication, public messaging, branding and business communications can effectively respond. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

8. TRACKING THE TRENDS • Transitioning households, redefined families: engaging with modern Australians. • 21st Century Australia defined: how we see ourselves. Social Trends • The transformation of 21st Century communities: from schools and workplaces to shops and suburbs. • The big social trends redefining Australia. • The regions and the big cities: the implications of urbanisation, seachange and treechange. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

9. TRACKING THE TRENDS • Understanding today’s key customer segments. • Building loyalty in brand-fickle times: retention strategies. Customer Changes • From Baby Boomers to Generations Y and Z: engaging with emerging consumers. • Effective communication in a message saturated market. • From global brands to online channels: what we buy and why. • Tweens, Downagers, Urban Nexters and Silver Stylers: the implications of demographic • Couples, young families and the new baby boom. Demographic Shifts • Redefined lifestages, emerging lifestyles: demographic and psychographic trends. change. • Implications of the ageing population and the ageing workforce. • Tracking the key trends: population shifts, increased longevity, cultural diversity. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

10. TRACKING THE TRENDS • Developing organisational culture and enhancing the engagement climate. • The resilient organisation: managing teams in uncertain times. Organisational Change buy in and effective management. • Driving productivity gains through staff • Leading people while managing tasks: being both a positional and relational leader. • Effective internal communications: gaining alignment to values and commitment to vision. • An environmental scan: political, economic, social, technological, environmental and legislative trends. • Communication and media trends: from social media to digital advertising, analysis of the changes. Future Forecasts • Foresight planning: the workforce and customers of 2020. • Trends to 2030: insights and strategy for the decade ahead. • Observing the trends, understanding the changes, responding to the shifts. 2016 2020 2030 T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

11. KEYNOTE & RESEARCH PACK and build anticipation for the findings that Mark will present. It’s a cost effective way to conduct robust research and have the results communicated through visually engaging means such as visual infographics and an engaging keynote or workshop. If you’ve invited Mark as a keynote speaker to provide social analysis of the nation, why not allow McCrindle Research to take the pulse of your organisation? McCrindle Research can conduct surveys across your staff, customers or any other key stakeholder group to gain insights on any given issue. McCrindle will conduct the research in the lead up to your event which will enhance the interest of your attendees Thank you for your well structured, entertaining and informative session. SIX SIMPLE STEPS TO A SUCCESSFUL EVENT Date check:For more information or to check the availability of a date you may have in mind, please email us at info@mccrindle.com.au or call the office on 02 8824 3422. Confirmation: Once you have decided on your date and Mark as a speaker, we will send you a booking confirmation form for you to confirm all of the details. Briefing: We will then arrange a briefing with your event organiser and Mark so that the topic and his presentation can be specifically prepared to meet your objectives. Research:If specific research has been requested as part of this booking, we will conduct the research, analyse the results and prepare the findings ready for the event. Travel bookings: We will, in liaison with you, arrange any necessary travel and accommodation bookings and conduct a final briefing with the event organiser if required. Debrief & invoice: After the completion of the event and any associated research project, we will touch base for any final feedback or briefing requested and send you the invoice for the agreed amount. Asteron 1 2 3 4 5 6 Overwhelmingly positive feedback. LANDCOM T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

12. KEYNOTE & RESEARCH PACK outstanding presentation... Recent Research & Speaking Pack fresh & engaging, & our delegates commented on its clients high standard... overwhelmingly positive. Retirement Villages Association – NZ Food Karma:feeling great or gross, as a result of what one eats Because Active Balance is the ultimate in Good Food Karma GET YOUR OWN SCORE & FOOD PERSONALITY! ? Visit www.goodfoodkarmaindex.com.au T H E AG E D CA R E P U Z Z L E VS DEMAND VS BY STATE SUPPLY 70 73 The Northern Territory has the highest take away turnover in Australia per person Western Australia shells out the most for health juices and drinks GROWING POPULATION AUSTRALIAN | 65+ POPULATION DECLINING WORKFORCE RATIO RATIO OF WORKERS : RETIRED COUPLE Queensland is the superfood capital, spending more on superfoods per capita than any other state GROWING Aus Population (’000,000) 1 Aus Population Growth Rate KEY: 1995 TODAY 2025 Women are willing to travel 1km further on average than men for a fast food fix and 5km further for health food DECLINING (revenues) From 2018-19 onwards, when revenue exceeds spending by around 1.6% of GDP, ageing and health pressures are projected to lead to a gradual deterioration in government finances.7 DE CLININGSUPPLY G ROWINGDE MAND 75 TAS SHRINKING Household Types 12 23% 24% 26% RISING (costs) Health expenditure as % of GDP 8 Total Public Health Expenditure ($ billion) 7.3% 9.5% 42 140 1970 PER 73% 72% 70% 4% 4% 4% 11.1% 218 74 SA 18.1 +1.1% 23.5 +1.8% 28.8 +1.8% 1984 TODAY Men are more likely to be on a first-name basis with those at their local takeaway (23%) than women (13%) DEMANDING (consumers) 742,000 pharmacies PER DAY New South Welshmen are 4 times more willing than Queenslanders to do something illegal for cake 15.6m | 1.58m 23.6m | 3.45m Net Overseas Migration (’000) 2 107 241 371 2010 By 2025: GDP China + GDP India > Total GDP of G79 71 PER WA Family One-person Group Medicines dispensed by community MOVING 71 QLD 2050 AGEING Median Age 3 342,000 In a lifetime...13 PER People visit a GP Sydneysiders post about junk food 40% more than Melbournites Life Expectancy 4 Women are more likely to avoid late-night takeaway than men, with 3 in 5 (61%) avoiding it at all costs compared to 51% of men hospitals 10 PER DAY South Australians are most likely to be on a first name basis with their local takeaway guy 2024 17 jobs 5 2044 15 homes People visit an emergency department at larger public 17,000 PER DAY 33.7 37.3 38.7 careers 71 VIC 28.3m | 4.76m 38.7m | 7.75m AGEING WORKERS MEDIAN AGE IN WORKFORCE SECTORS % of Housing Tenure 14 30% 31% 31% Consumer preferences are likely to change and demand for high-quality health services will grow 11 45% 33% 22% Fully owned 25% 36% 75 75 81 80 84 84 87 Tasmania has Australia’s highest Good Food Karma with a score of 75 % of Aus Population Born Overseas 5 22.1% AGEING SOCIETY MEDIAN AGE 47% Mortgage 70 NSW DIVERSIFYING Health Rented Men use more toilet paper than women at an average of 9.7 squares per use compared to 7.3 squares for women ECONOMICALLY Education ABC Construction DEMOGRAPHICALLY REDEFINING 27.7% 31.2% Community Aged Care 40.0 Median Age of First Marriage 15 38.0 37.3 Finance 30.5 1984 TODAY 2024 2044 30 28 33 Median Age of Parents (New Births) 16 Top 5 Source Countries 6 United Kingdom New Zealand Italy Vietnam Greece SOCIALLY BY GENERATION Residential Aged Care United Kingdom New Zealand China India Italy 27 25 32 Retail ENVIRONMENTAL SCAN of the More women than men admit to unbuttoning their pants so they can eat more HEALTH LANDSCAPE 2025 INCREASED LONGEVITY LIFE EXPECTANCY AT BIRTH 29 33 31 34 Gen Y Aged 20-34 Gen X Aged 35-49 Boomers Aged 50-68 Builders Aged 69+ 75 78 66 68 32 31 33.4 37.3 38.5 41.1 42.1 48.0 50.0 AGE 1984 TODAY 2024 2044 65% 75.8 82.1 84.9 90.4 TECHNOLOGICALLY GENERATIONALLY 75+ ADAPTING % of Australians who use a smartphone 17 2011 2012 Smartphone take-up 18 UAE South Korea Saudi Arabia Singapore Norway Australia 6 SPENDING Mean Household Net Worth ($’000) 28 1 2 3 4 5 MASS RETIREMENT RETIRING AGED CARE WORKFORCE 240,445WORKERS IN THE HALFTHE WORKFORCE WILL BE Australia’s Good Food Karma 0 2,000 2013 1,500 1,000 37% 50% AGED CARE SECTOR 500 POPULATION PYRAMIDS AGE VS. POPULATION (THOUSANDS) Facebook China India Twitter USA Indonesia Brazil Pakistan Nigeria Instagram 10 INTERACTING 25-34 35-44 45-54 AGE GROUP 55-64 65-74 OF RETIREMENT AGE IN... Top 10 Populations (’000,000) 20 1 2 3 4 5 6 7 8 9 ENVIRONMENTALLY LEADING Intergenerational Leadership Transfer 29 Experienced... Generation 1,400 1,360 1,240 646 318 247 202 186 173 152 1 5 PEOPLE IN THE WORLD OWN A SMARTPHONE 19 CHANGING IN 15 yrs Leadership Styles Australian annual avg. daily mean temperatures have increased by 0.9 °C since 1910. Temperatures are projected to rise by 1.0 to 5.0 °C by 2070. 23 Builders Authoritarian Commanders Boomers Commanding Thinkers Gen X Co-ordinating Doers Heat Stress UV Radiation - Melanoma Deaths25 Gen Y Empowering Collaborators THIS EQUATES TO... By the 2050s, global heat events that would currently occur only once every 20 years are predicted to occur on average every 2 – 5 years. 24 Gen Z Inspiring Co-creators 8,015RETIREES FAREWELL! ACCELERATING WORKING % of Workforce by Generation 30 18% 46% 34% 2% 0% 2% PER YEAR Replacement organs, such as kidneys and livers, could be developed by 2030. 21 940 1,515 2,025 1% 34% 42% 21% 0% 13% 34% 30% 23% 2,500,000,000,000,000,000 CONVERGING DENSIFYING By 2025, an additional 4.5 million Australians are projected to live in capital cities. 75% of Australians live in cities with populations of over 100,000 people. 27 85+ POPULATION are created every day. 22 2.5 quintillion bytes of data In 2013, 334 disasters from natural hazards were recorded in 109 countries, causing more than 22,600 deaths, affecting 96 million people, and leaving US $118 billion in economic damages. 26 90% of the world’s data has been created in the last 2 years alone. 22 90% 668FAREWELL LUNCHES/MTH. FOR THE NEXT 15 YRS 2024 1984 TODAY SOURCES 601,815 5x as many 120,862 455,390 4x as many 1-6. 7. 8, 10. 9, 11. 12. 13-16. 17. 18. 19. 20. ABS Australian Government Treasury AIHW Australian Government, Australia in the Asian Century AIFS ABS Ipsos and Google Research Google BI Intelligence CIA Factbook, Statistics Brain 21, 27. US National Intelligence Council, Global Trends 2030: Alternate Worlds IBM CSIRO and Bureau of Meteorology IPCC ABS CRED ABS McCrindle Research ABS INFOGRAPHIC BY BROUGHT TO YOU BY 22. 23. 24. 25. 26. 28. 29. 30. MASS RECRUITMENT + TO KEEP THE CURRENT RATIO OF AGED CARE WORKERS TO PEOPLE AGED 85+ 77,976WORKERS IN THE THIS EQUATES TO... 650/MONTH REPLACING THE RETIRING STAFF 2044 WE NEED TO ADD 1,655,997 14x as many NEXT 10 YEARS A RECRUITMENT GOAL OF LETTERS FROM THE QUEEN No. OF AUSTRALIANS TURNING 100 (CALENDAR YR) + 40 1952* TODAY 2024 2044 100 GROWING NEED 2643 4885 IN THE NEXT 30 YEARS AUSTRALIA WILL HAVE +1,200,000 MORE PEOPLE AGED 85+ 18567 *The year Queen Elizabeth II became sovereign THE AVERAGE OLDER AUSTRALIAN WILL LIVE 5 YRSLONGER THIS EQUATES TO... THAN TODAY SPONSORED BY INFOGRAPHIC BY POWERED BY 6,000,000YEARS AN EXTRA OF CARE mccrindle.com.au researchvisualisation.com © McCrindle, Community Services & Health Industry Skills Council cshisc.com.au Source: ABS, McCrindle ...Concise and well delivered. The detail in the statistics were excellent and Mark had obviously taken the time to tailor the presentations to understand our industry. Golf Management Australia T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

13. KEYNOTE & RESEARCH PACK Recent corporate clients Spot on, really relevant and well tailored to our event. SLSA (Surf Lifesaving) Mark’s presentation was enjoyed by all. In fact, it has been said that Mark has set the benchmark for all future speakers! IRT (Illawarra Retirement Trust) T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

14. KEYNOTE & RESEARCH PACK 1 2 3 4 An initial briefing meeting with your team to find the key areas of research. A methodologically robust online survey of up to 1,000 Australians and/or focus groups. A keynote presentation by Mark McCrindle with the results from the survey delivered to delegates. Availability for commentary on the results for internal or external publications or further strategy sessions. Mark was fantastic - feedback from his session has been excellent and he kept the group engaged for the entire 2 hour period. He did a lot of pre-work for us and really tailored the program to meet our conference objectives. All his efforts were much appreciated. Macquarie Bank T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

15. KEYNOTE & RESEARCH PACK Recent not-for-profit & government clients Brilliant presentation, useful application of data. Excellent content and outstanding delivery. ADAPE Australasia T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

16. PUBLICATIONS “The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia.” Bernard Salt, Demographer & columnist; Partner, KPMG The ABC of XYZ: Understanding the Global Generations by Mark McCrindle, with Emily Wolfinger. 238 pages. Published by UNSW Press, 2011. RRP $30.00 From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations. “Mark McCrindle deserves a medal. Mapless, he’s entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned with a guidebook should we ever lose our way.” David Astle, Co-host of Letters and Numbers (SBS TV), columnist and crossword compiler Word Up: A Lexicon and Guide to Communication in the 21st Century by Mark McCrindle. 208 pages. Published by Halstead Press, 2011. RRP $30.00 A fascinating insight into how English changes, a quirky look at yout slang today, and a window into the minds of the different generations. “This book provides many examples of the power of doing good works, the betterment conferred in so many different ways and, on occasions, leading to the saving of lives.” Tim Fischer AC, Former Deputy Prime Minister The Power of Good: True stories of great kindness from total strangers by Mark McCrindle. 232 pages. Published by Hybrid Publishers, 2011. RRP $24.95 Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australians, including Jean Kittson, Peter FitzSimons, Tracy Spicer, Father Chris Riley, and many others. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com

17. GET IN TOUCH T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com hand from young consumers you have researched. Your delivery was relevant and focussed, and provided us with an opportunity to hear first Toyota Australia