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McCrindle Research Australia Street Infographic - PowerPoint PPT Presentation


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McCrindle Research has released AUSTRALIA STREET, a visual representation of our nation as a street of 100 households.Australia Street is a diverse place to live, a mix of cultures, generations, life-stages and professions. There are 260 people living on Australia Street, with an average of 2.6 people per household. It’s a far cry from 100 years ago when the average home had 4.5 residents, but makes sense when considering the average fertility rate among Australian women. In 1961 the average was 3.5; a figure has decreased to just 1.88 in 2011.\nDespite households decreasing, house sizes are on the rise! From 1976 to 2011 the proportion of dwellings with four or more bedrooms has risen from 17% to 31%, and the average number of bedrooms per dwelling has increased from 2.8 to 3.1! A reason for this increase might be that nearly 7 in 10 (69%) Australians believed having a bedroom per family member was a middle class staple and not only the domain of the elite.

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adventure laid-back choice home culture acceptance

freedom food lifestyle nature easy-going beauty people

diversity love hard-working passion mateship celebration

friendly community balance flexible laugh sport play space

embrace progress fresh dream compassion outdoors life

wildlife sun relaxed welcoming innovation weather fun

WHY WE LOVE AUSTRALIA ST.landscape

unique

It’s your street, it’s my street, welcome to...

If Australia was a street of 100 households...

IN SIZE, AUSTRALIA ST. WOULD BE

52ND IN THE GLOBAL STREET DIRECTORY.

IN 2026 INDIA ST. WILL BE THE NEW NO. 1.

AUSTRALIA ST.

200 METRES

GROWING BY 3 METRES PER YEAR

11.8KILOMETRES

CHINA ST.

GROWING BY 60 METRES PER YEAR

10.6

INDIA ST.

KILOMETRES

GROWING BY 180 METRES PER YEAR


24%

EDUCATION RATE

% OF POPULATION (15-64) BY QUALIFICATION

Year

10

22%

Dip. or

27%

Y11/12

27%

Cert.

Degree

or

Post

Grad

14%

HOUSING TYPE

% HOUSEHOLDS BY DWELLING TYPE

AVERAGE HOUSE PRICE

AV. HOUSE PRICE (SYD) : AV. ANNUAL INCOME

UNIT OR

APARTMENT

HOME OWNERSHIP

% HOUSEHOLDS BY TENURE

1973

10%

1993

TERRACE OR

TOWNHOUSE

76%

5x

ANNUAL

INCOME

6x

ANNUAL

INCOME

DETACHED

HOUSE

TODAY

33%

31%

36%

10x

260

PEOPLE

ANNUAL

INCOME

PAYING

MORTGAGE

FULLY

OWN

RENTING

45DOGS

4 NEW RESIDENTS

PER YEAR

1.7 DEATHS...

195

VEHICLES

AUSTRALIA ST. IS HOME TO

AUSTRALIA ST. EACH YEAR HAS

AUSTRALIA ST. IS HOME TO: 100 HOUSEHOLDS & 260 PEOPLE

...AND 3.5 BIRTHS

252FISH

27CATS

HOUSEHOLD TYPES

% OF ALL HOUSEHOLDS

33%

*

WILLIAM

30%

23%

11%

3%

*

LILY

100

HOUSEHOLDS

* CURRENT NO. 1 BABY NAMES

NUCLEAR

FAMILY

COUPLE,

NO KIDS

LIVING

ALONE

SINGLE

PARENT

GROUP

LIVING

MARITAL STATUS

6%

WIDOWED

% ADULT POPULATION (18+), CURRENT STATUS

52%

MARRIED

12%

DIVORCED

30%

NEVER MARRIED

Source: ABS, McCrindle Research

© McCrindle Research 2013


=12

LIFE STAGE

POPULATION BY AGE (260 PEOPLE)

EDUCATION RATE

UNDER

18

AGE: 65+

WORKING AGE: 18 - 64

VEHICLE OWNERSHIP

% HOUSEHOLDS BY NO. OF VEHICLES

HOUSEHOLDER PLACE OF BIRTH

% HOUSEHOLDS BY PARENT / ADULT BIRTHPLACE

HOME OWNERSHIP

% HOUSEHOLDS BY TENURE

HOUSING MOBILITY

AV. YEARS PER DWELLING BY TENURE

NONE AUST.

BOTH AUST.

BORN

BORN

18Y

8Y

1.8Y

9% 37%

37%

2

17%

3+

54%

34%

12%

PAYING

MORTGAGE

FULLY

OWN

ONE

AUST.

BORN

RENTING

1

NONE

1.4

MARRIAGES

AUSTRALIA IS HOME TO 8.9M HOUSEHOLDS & 23M PEOPLE

AUSTRALIA ST. EACH YEAR HAS

AUSTRALIA ST. IS HOME TO: 100 HOUSEHOLDS & 260 PEOPLE

RELIGION

% POPULATION BY RELIGION

HOUSEHOLD WEALTH

AVERAGE HOUSEHOLD NET WORTH BY QUINTILE

$2.2m

$427k

$196k

$32k

$721k

61.1%

31.6%

2.5%

2.2%

2.6%

?

$50,700

$88,608

$16,328

$27,248

$37,492

CHRISTIAN

BUDDHISM

OTHER

NO RELIGION

NOT STATED

ISLAM

HOUSEHOLD INCOME

AV. ANNUAL AFTER TAX HH INCOME BY QUINTILE (TO SCALE)

[email protected]

Freecall 1800 TRENDS

(1800 873 637)

MARITAL STATUS

50 YRS

52 YRS

MID LIFE

AV. ADULT MID LIFE

34

34

32

32

YEARS

TO GO

ADULT YEARS

LIVED (SINCE AGE 18)

YEARS

TO GO

ADULT YEARS

LIVED (SINCE AGE 18)

know the times

mccrindle.com.au


Accor Adelaide University ADF Alcan Allianz Amcor American Express AMP

ANZ Apple ATO Australia Post AXA Bayer Bendigo Bank BHP BP

Cadbury Schweppes Cargill CBA Centrelink Colonial First State CPA

Australia CQU David Jones DEEWR Deutsche Bank Disney Fairfax FKP

Flight Centre

GPT Health Victoria Hudson Hudsons Coffee ING King Gee Komatsu

KPMG

Mars Mattel McDonalds Medibank Mirvac MLC Mobil NAB NRMA NSW

Police Nutrimetics

PCYC Peugeot PwC Qantas QBE RACV Reader's Digest Rebel Red

Rooster Redken Salvation Army Scouts Shell Suncorp Sydney University

Sydney Water Telstra Toshiba Tower Toyota Tyco Unilever Wesfarmers

Westfield Westpac Wilson Woodside World Vision YMCA Zurich

RESEARCH PACKAGES

McCrindle Research clients

include over 100 of Australia’s

leading organisations.

GE Goldwell

Landcom

CUSTOMER ANALYSIS

Optus Origin OSR

DEMOGRAPHIC

STUDIES

• KEYNOTE

PRESENTATIONS

• BOARDROOM

BRIEFINGS

• STRATEGY

SESSIONS

• IN-HOUSE

WORKSHOPS

• COMMISSIONED

RESEARCH

• INNOVATIVELY

CONDUCTED

• STRATEGICALLY

DIRECTED

• EFFECTIVELY

COMMUNICATED

GENERATIONAL

REPORTS

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mccrindle.com.au

SOCIAL

TRENDS

youtube.com/

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blog.mccrindle

.com.au

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markmccrindle

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CONSUMER

INSIGHTS

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