Latin America Pet Food Market Research Report: Forecast (2022-2027) - MarkNtel

Document Outline 02 Research Scope Report Particulars, Key Questions Answered, Market Segmentation, Table of Content Sample Illustration Latin America Pet Food Market Research Report: Forecast (2022-2027) 14 Research Process & Methodology Research Approach, Research Methodology 46 55 Commercials About MarkNtel Advisors Who we are? 57 59 Disclaimer & Contact Details © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 2

Report Particulars Latin America Pet Food Market Report Basics Sr. No Particulars 1 Report Published October 2021 2 Number of Research Hours 190 3 Total Number of Pages in the Final Report 150+ 4 Research Period 2017-2027 Historical Years 2017-2020 Base Year 2021 Estimated Year 2022 Forecast Year 2027 5 Currency Used Throughout the Report The United States Dollars OR USD 6 Market Measurement Value in USD billion; Volume Sold in Kilo Tons 7 Numberof Top Countries/Markets Covered in the Report 4+ countries #The charts and shapes in the sample are not meant to be scaled © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 3

Market Segmentation Latin America Pet Food Market By Ingredients • Animal based • Plant Based By Type of Pet • Dog • Cat • Fish • Birds • Other Small Animals (Ferrets, Hamsters, etc.) By Type of Food • Kibble/Dry Food • Canned/Wet Food • Frozen Dried Food • Raw Food By Form • Pellets • Crumbles • Mash • Flakes By Company • Mars Petcare • Nestle Purina • Hill’s Pet Foods • Natural Dog Food Company • Diamond Pet Foods • Sera • Spectrum Brands Holdings • Whiskas • ADM Animal Nutrition • Others (GEPSA, Total Alimentos, etc.) By Type of Diet • Prescribed Veterinary Diet • Normal Routine Diet By Distribution Channel • Online • Specialized Pet Store • Supermarket/Hypermarket By Country • Mexico • Brazil • Argentina • Chile • Rest of Latin America © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 4

Study Background – Project Outline (1/6) Table of Content 1. Introduction 1.1. Product Definition 1.2. Research Process 1.3. Assumptions 1.4. Market Segmentation Executive Summary 2. 3. Impact of COVID-19 on Latin America Pet Food Market 4. 5. Latin America Pet Food Market Trends & Insights Latin America Pet Food Market Dynamics 5.1. Drivers 5.2. Challenges 5.3. Impact Analysis Latin America Pet Food Market Hotspots & Opportunities Latin America Pet Food Market Value Chain Analysis Latin America Pet Food Market Regulations & Policy Latin America Pet Food Market Outlook, 2017-2027F 9.1. Market Size & Analysis 9.1.1. By Revenues (USD Billion) 9.1.2. By Volume (Quantity Sold in Kilo Tons) 9.2. Market Share & Analysis 6. 7. 8. 9. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 5

Study Background – Project Outline (2/6) Table of Content 9.2.1. By Type of Pet 9.2.1.1. 9.2.1.2. 9.2.1.3. 9.2.1.4. 9.2.1.5. Dog Cat Fish Birds Other Small Animals (Ferrets, Hamsters, etc.) 9.2.2. By Type of Food 9.2.2.1. 9.2.2.2. 9.2.2.3. 9.2.2.4. Kibble/Dry Food Canned/Wet Food Frozen Dried Food Raw Food 9.2.3. By Form 9.2.3.1. 9.2.3.2. 9.2.3.3. 9.2.3.4. 9.2.4. By Ingredients 9.2.4.1. 9.2.4.2. 9.2.5. By Type of Diet Pellets Crumbles Mash Flakes Animal Based Plant Based © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 6

Study Background – Project Outline (3/6) Table of Content 9.2.5.1. 9.2.5.2. Prescribed Veterinary Diet Normal Routine Diet 9.2.6. By Distribution Channel 9.2.6.1. Online 9.2.6.2. Specialized Pet Store 9.2.6.3. Supermarket/Hypermarket 9.2.7. By Country 9.2.7.1. 9.2.7.2. 9.2.7.3. 9.2.7.4. 9.2.7.5. Mexico Brazil Argentina Chile Rest of Latin America 9.2.8. By Company 9.2.8.1. 9.2.8.2. 9.2.8.3. Revenue Shares Strategic Factorial Indexing Competitors Placement in MarkNtel Quadrants 10. Mexico Pet Food Market Outlook, 2017-2027F 10.1. Market Size & Analysis 10.1.1. By Revenues (USD Billion) 10.1.2. By Volume (Quantity Sold in Kilo Tons) © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 7

Study Background – Project Outline (4/6) Table of Content 10.2. Market Share & Analysis 10.2.1. By Type of Pet 10.2.2. By Type of Food 10.2.3. By Form 10.2.4. By Ingredients 10.2.5. By Type of Diet 10.2.6. By Distribution Channel 11. Brazil Pet Food Market Outlook, 2017-2027F 11.1. Market Size & Analysis 11.1.1. By Revenues (USD Billion) 11.1.2. By Volume (Quantity Sold in Kilo Tons) 11.2. Market Share & Analysis 11.2.1. By Type of Pet 11.2.2. By Type of Food 11.2.3. By Form 11.2.4. By Ingredients 11.2.5. By Type of Diet 11.2.6. By Distribution Channel 12. Argentina Pet Food Market Outlook, 2017-2027F 12.1. Market Size & Analysis © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 8

Study Background – Project Outline (5/6) Table of Content 12.1.1. By Revenues (USD Billion) 12.1.2. By Volume (Quantity Sold in Kilo Tons) 12.2. Market Share & Analysis 12.2.1. By Type of Pet 12.2.2. By Type of Food 12.2.3. By Form 12.2.4. By Ingredients 12.2.5. By Type of Diet 12.2.6. By Distribution Channel 13. Chile Pet Food Market Outlook, 2017-2027F 13.1. Market Size & Analysis 13.1.1. By Revenues (USD Billion) 13.1.2. By Volume (Quantity Sold in Kilo Tons) 13.2. Market Share & Analysis 13.2.1. By Type of Pet 13.2.2. By Type of Food 13.2.3. By Form 13.2.4. By Ingredients 13.2.5. By Type of Diet 13.2.6. By Distribution Channel © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 9

Study Background – Project Outline (6/6) Table of Content 14. Latin America Pet Food Market Key Strategic Imperatives for Success & Growth 15. Competition Outlook 15.1. Competition Matrix 15.1.1. Brand Specialization 15.1.2. Target Markets 15.1.3. Target End Users 15.1.4. Research & Development 15.1.5. Strategic Alliances 15.1.6. Strategic Initiatives 15.2. Company Profiles 15.2.1. Mars Petcare 15.2.2. Nestle Purina 15.2.3. Hill’s Pet Foods 15.2.4. Natural Dog Food Company 15.2.5. Diamond Pet Foods 15.2.6. Sera 15.2.7. Spectrum Brands Holdings 15.2.8. Whiskas 15.2.9. ADM Animal Nutrition 15.2.10. Others (GEPSA, Total Alimentos, etc.) 16. Disclaimer © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 10

Latin America Pet Food Market, By Revenues, By Volume Figure XX: Latin America Pet Food Market Revenues (USD Billion) & By Volume (Kilo Tons), 2017-2027F CAGR CAGR Revenues: XX.XX% | Volume: XX.XX% Revenues: XX.XX% | Volume: XX.XX% 2017 2018 2019 2020 2021 2022E Volume (Kilo Tons) 2023F 2024F 2025F 2026F 2027F Revenue (USD Billion) Source: MarkNtel Advisors Overview The Latin America Pet Food market has experienced notable growth during 2017-19. With an increase in the growth of middle-class residents in Latin America, the • prompt urbanization, rise in adoption of pets in the last five years, and the upsurge in the awareness among people related to pets have driven the pet food market. Therefore, there is a large prospectivemarket for pet food in Latin America which is anticipated to thrive further in the upcoming years. Other than this, a rapid surge of e-commerce platform users in the region has significantly augmented the demand for pet foods, especially in 2020. The mobility • restrictions imposed in 2020 to curb the spread of COVID-19 made customers adopt e-commerce platforms as their preferred point of purchase of pet food. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 13

Latin America Pet Food Market, By Type of Pet Table XX: Latin America Pet Food Market Volume (Kilo Tons), By Type of Pet, 2017-2027F 2017 2018 2019 2020 2021 2022 2023 2024 2025 2027 Pets Dog XX XX XX XX XX XX XX XX XX XX Cat XX XX XX XX XX XX XX XX XX XX Fish XX XX XX XX XX XX XX XX XX XX Birds XX XX XX XX XX XX XX XX XX XX Other Small Animals (Ferrets, Hamsters, etc.) XX XX XX XX XX XX XX XX XX XX Source: MarkNtel Advisors Overview Based on the type of pets, the large ownership of dogs as a pet has dominated the pet food market in Latin America in the past. Most people prefer dogs as their first • choice of pets. Due to this, the dog’s segment captureda significant share of the pet food market in the Latin American region. In addition, Brazil grasped a huge share of the Latin American pet food market due to high online retailing and hence, stimulating the sales of dog food. In addition, Chile • and Argentina also accounted for considerable growth in the pet food market, and thus, these countries are expected to hold a substantial market share in the pet food industry in the years to come. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 14

Latin America Pet Food Market, By Type of Food Figure XX: Latin America Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Type of Food, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Kibble/Dry Food Canned/Wet Food 2021 2027 Frozen Dried Food 2021 2027F Raw Food Kibble/Dry Food Canned/Wet Food Frozen Dried Food Raw Food Source: MarkNtel Advisors Overview Based on the type of food, kibble/dry food captured the major share amid different types of food both for dogs and cats in the historical years. This growth is credited to • the factors, such as cost-effectiveness, ease to serve, among other food types. Also, the unit price of wet food is quite high in the Latin American market as compared to dry food, which in turn results in a limited demand that comes majorly from high-income groups in the region. Therefore, the demand for dry food has been soaring and the trend is expectedto sustain during the forecast period as well. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 15

Latin America Pet Food Market, By Form Figure XX: Latin America Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Form, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Pellets Crumbles 2021 2027 Mash 2021 2027F Flakes Pellets Crumbles Mash Flakes Source: MarkNtel Advisors Overview Based on the form, the demand for pellets was high in the Latin American region with crumbles growing at a marginal rate, during 2017-19. Due to the high prevalence • of dry food among pets in the region, pellet form of animal feed captured a notable share in the market. Pellets are formed by coalescing inedible, finely chopped, and hard ingredients that are difficult to handle under proper heat, moisture, and high compression conditions. To provide the full spectrum of nutrients to the pets, owners tend to purchase dry food in the form of pellets, crumble, etc., and therefore, it has much more demand in • the pet food market. Moreover, the rising demand for pet food is encouraging companies to expand their presence in Latin America through the introduction of new production facilities. For instance: In 2020, Diana Pet Food announced its plan to establish a 36,597-square-foot production plant in Querétaro, Mexico for pet food. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 16

Latin America Pet Food Market, By Ingredients Figure XX: Latin America Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Ingredients, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Animal Based 2021 2027 Plant Based 2021 2027F Animal Based Plant Based Source: MarkNtel Advisors Overview Animal-based pet food which includes meat, beef, pork, etc., captured more than half of the pet food market in Latin America. This is due to the high preference for • animal based products which are accompanied by the region’s considerate availability of beef, pork, etc. Also, Latin American countries, like Brazil and Argentina, are some of the largest exporters of beef and beef products, which makes the pet food manufacturers incline more towards animal-based pet food. However, the demand for substitutes of meat products is gradually increasing and owners are demanding organic, plant-based, and natural ingredients for pet food to • feed pets. In addition, animal-based pet foods are quite costly as compared to plant-based pet food products. Therefore, the Latin American pet food market is driving towards cost-effective plant-based or organic-based variants of pet food products in the forecast period. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 17

Latin America Pet Food Market, By Type of Diet Figure XX: Latin America Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Type of Diet, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Prescribed Veterinary Diet 2021 2027 Normal Routine Diet 2021 2027F Prescribed Veterinary Diet Normal Routine Diet Source: MarkNtel Advisors Overview An increase in awareness among the end users regarding the health of pets has accelerated the demand for prescribed veterinary diets for pets, therefore, driving the • market of the pet food industry in Latin America. Though, a substantial size of pet owners are following the normal routine diet but are more cautious towards the health related problems of their pets so they are more likely to provide nutritious and organic food to pets. For this reason, prescribed veterinary has been experiencing notable growth in recent years. Additionally, with an estimated pet population in the region crossing over 120 million dogs and 45 million cats, the demand for pet food is poised to grow in the • upcoming years. Thus, establishing a strong base for more packaged and branded products by following the prescribed diet for their pets. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 18

Latin America Pet Food Market, By Distribution Channel Figure XX: Latin America Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Distribution Channel, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Online Specialized Pet Store 2021 2027 Supermarket/ Hypermarket 2021 2027F Online Specialized Pet Store Supermarket/Hypermarket Source: MarkNtel Advisors Overview Based on distribution channels, supermarket/hypermarket accounted for a modest share in Latin America’s pet food market in the past years. However, the sales by • online channels have been pacing up in recent years due to the rising trend for online shopping in the region using sites, like Mercado Libre, etc., regularly for buying pet food and related products. The online platform provides a wide variety of products, domestic or imported, at discounted rates due to economies of scale. This platform saw an appreciable rise during 2020 as more customers were seen ordering pet food items through online mode rather than physical retail stores or supermarkets due to mobility restrictions and closure of shops in the region. In 2021, Petlova & Co., raised USD 150 million from Riverwood Capital to sell its pet food products and services online. The company utilized the capital to expand • its logistics network to other geographies through online and thus, accelerating the distribution of the pet food market through the online distribution channel. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 19

Latin America Pet Food Market, By Competitors Figure XX: Latin America Pet Food Market Share (Percentage), By Competitors, 2021 Others (USD XX Billion) Mars Petcare (USD XX Billion)  XX  XX  XX  XX Diamond Pet Food (USD XX Billion) Nestle Purina (USD XX Billion) USD XX Billion  XX  XX  XX  XX Natural Dog Food Company (USD XX Billion) Hill’s Pet Food (USD XX Billion)  XX  XX  XX’  XX Source: MarkNtel Advisors © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 20

Brazil Pet Food Market, By Revenues, By Volume Figure XX: Brazil Pet Food Market Revenues (USD Billion) & By Volume (Kilo Tons), 2017-2027F CAGR CAGR Revenues: XX.XX% | Volume: XX.XX% Revenues: XX.XX% | Volume: XX.XX% 2017 2018 2019 2020 2021 2022E Volume (Kilo Tons) 2023F 2024F 2025F 2026F 2027F Revenue (USD Billion) Source: MarkNtel Advisors Overview During 2017-2020, Brazil held a significant share in the Latin American pet food market. The rising average disposable income, a sizeable population of millennials • buying pets, and increasing awareness regarding stray and feral animals have driven the country’s pet food market in the historical years. Moreover, with the emergence of more organic products, such as plant-based pet foods, and a rise in pet adoption and affordability among consumers, the country’s pet • food industry is expected to proliferate in the upcoming years. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 22

Brazil Pet Food Market, By Type of Pet Figure XX: Brazil Pet Food Market Volume (Kilo Tons), By Type of Pet, 2017-2027F 2017 2018 2019 2020 2021 2022 2023 2024 2025 2027 Pets Dog XX XX XX XX XX XX XX XX XX XX Cat XX XX XX XX XX XX XX XX XX XX Fish XX XX XX XX XX XX XX XX XX XX Birds XX XX XX XX XX XX XX XX XX XX Other Small Animals (Ferrets, Hamsters, etc.) XX XX XX XX XX XX XX XX XX XX Source: MarkNtel Advisors Overview Brazil has the second largest population of dogs, cats, and song and ornamental birds in the world and is the third largest country in terms of the total population of pets. • As per ABINPET (Brazilian Pet Food Industry Association), there were 54.2 million dogs, 23.9 million cats, 19.1 million fish, 39.8 million birds, and over 2.3 million other animals in the country in 2019. Dogs are the most favorite pets among the Brazilian population whereas birds were the second most preferred species and cats stood at third place with regards to the pet preference. Hence, the significant presence of these animals in the country has strongly contributed to the growth of the pet food market in Brazil during 2017-2020. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 23

Brazil Pet Food Market, By Type of Food Figure XX: Brazil Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Type of Food, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Kibble/Dry Food Canned/Wet Food 2021 2027 Frozen Dried Food 2021 2027F Raw Food Kibble/Dry Food Canned/Wet Food Frozen Dried Food Raw Food Source: MarkNtel Advisors Overview XX • XX • XX • © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 24

Brazil Pet Food Market, By Form Figure XX: Brazil Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Form, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Pellets Crumbles 2021 2027 Mash 2021 2027F Flakes Pellets Crumbles Mash Flakes Source: MarkNtel Advisors Overview XX • XX • XX • © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 25

Brazil Pet Food Market, By Ingredients Figure XX: Brazil Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Ingredients, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Animal Based 2021 2027 Plant Based 2021 2027F Animal Based Plant Based Source: MarkNtel Advisors Overview The increasing diversification of Brazilian pet owners from animal based to plant based ingredients food to feed their pets has propagated the demand for plant-based • pet food in the region, as the trend of veganism is surging to show no cruelty towards other animals. It is expected that the demand for more plant based pet food would shift the emphasis of manufacturers to produce more variants of pet food cost-effectively. Thus, Brazil pet food market would witness notable growth in the upcoming years. For instance: XX • © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 26

Brazil Pet Food Market, By Type of Diet Figure XX: Brazil Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Type of Diet, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Prescribed Veterinary Diet 2021 2027 Normal Routine Diet 2021 2027F Prescribed Veterinary Diet Normal Routine Diet Source: MarkNtel Advisors Overview XX • XX • XX • © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 27

Brazil Pet Food Market, By Distribution Channel Figure XX: Brazil Pet Food Market Volume Share (%) and Volume (Kilo Tons), By Distribution Channel, 2021 & 2027F Volume Share (%) Volume (Kilo Tons), 2021 & 2027F Online Specialized Pet Store 2021 2027 Supermarket/ Hypermarket 2021 2027F Online Specialized Pet Store Supermarket/Hypermarket Source: MarkNtel Advisors Overview The supermarket and hypermarket are the most preferred distribution channel in Brazil in the past years, 2017-19, due to the availability of a wide range of pet food • products with huge options of brands, and ease in selection of pet food products. However, in 2020, the outbreak of Covid-19 led to a sudden boom towards online distribution channels due to the mobility restriction in the region, which in turn, propagated the sales of pet food through online channels. According to Brazil’s marketing statistics,in 2020, the e-commerce market of Brazil increased around 28%. This trend would certainly grow further in the forecast period as well due to easy availability of a wide variety of pet food products with more discounts and offers, on • online platforms, such as Amazon, Ubuy, among others. © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved 28

Disclaimer • MarkNtel Advisors LLP provides valuable market intelligence to an exclusive group of customers in response to orders. The report is licensed for the customer's internal use only and is subject to restrictions set henceforth. This document and its contents are confidential and may not be further distributed, published, or reproduced, in whole or in part, by any medium or in any form for any purpose, without the written consent of MarkNtel Advisors. The customer will not disclose the contents of the report, whether directly through any medium or indirectly through incorporation in a database, marketing list, report or otherwise, or use or permit the use of information to generate any statistical or other information that is or will be provided to third parties, or voluntarily produce information in legal proceedings. • Market reports are based on expectations, estimates and projections as of the date such information is available. Any recommendation contained in this report may not be suitable for all investors or Contact Us inherently subject to market fluctuations and business, economic and competitive uncertainties, and contingencies businesses. The market conclusions drawn are necessarily based upon a number of estimates and assumptions that, while considered reasonable by MarkNtel Advisors as of the date of such statements, are sales@marknteladvisors.com +1 604 800 2671, +91 8719999009 Corporate Office: Office No.106, H-160, Noida - 63, UP- 201301 www.marknteladvisors.com © 2021 | Reproduction is forbidden unless authorized | All Rights Reserved

Latin America Pet Food Market Research Report: Forecast (2022-2027) - MarkNtel

Latin America Pet Food Market Research Report: Forecast (2022-2027) - MarkNtel

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