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Marketing

Ratiwan Watanasin. Marketing. What do marketers need to know? to do? to be?. To KNOW. Unstable Environment. VS. Management Addiction to. Superior Performance. CHALLENGE...1. Discussion 1: What did you learn from JIGSAW?. Reputation. Personnel. Objectives & Goals. Knowledge.

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Marketing

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  1. Ratiwan Watanasin Marketing

  2. What do marketers need to know? to do? to be?

  3. To KNOW Unstable Environment VS Management Addiction to ... Superior Performance

  4. CHALLENGE...1 Discussion 1: What did you learn from JIGSAW?

  5. Reputation Personnel Objectives & Goals Knowledge Partners & Network TIME….. Other resources

  6. Reputation E E Knowledge M a r k e t i n g Objectives & Goals TIME….. Market E E Personnel Other resources E Partners & Network E? E

  7. To DO Competition Trap Win- Lose Win-Win?

  8. Competitive Advantage To BE with Ethical Marketing

  9. Discussion 2: What do u think when u hear the word "Marketing"?

  10. Art?

  11. Science?

  12. Are they the work of 'ART' or 'SCIENCE'?

  13. Definitely MARKETING.

  14. What is.. Marketing?

  15. Marketing... A social and managerial process by which individuals and group obtain what they need and want through creating and exchanging products and value with others. Kotler & Armstrong 2000

  16. Marketing... A total system of business activities designed to plan, price, promote, and distribute want-satisfying products to target markets in order to achieve organizational objectives. Etzel, Walker & Stanton 2001

  17. Marketing... The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satify individual and organizational goals. Lamb, Hair & McDaniel 2002

  18. (Target) Market... The set of actual and potential buyers of a products. These buyers share a particular need or want that can be satisfied through exchanges and relationships. Kotler & Armstrong 2000

  19. (Target) Market... People or organization with wants to satisfy, money to spend, the willingness to spend the money. Etzel, Walker & Stanton 2001

  20. (Target) Market... People or organization with needs and wants and the ability and willingness to buy. Lamb, Hair & McDaniel 2002

  21. Products & Services Value, Satisfaction & Quality Need, Want & Demand Exchange, Transactions & Relationships MARKETS

  22. Need = going to school/ safety Want Demand = what fits need &

  23. Satisfaction What is the heart of "Marketing" ? Cost

  24. Marketing Satisfaction Style 'Brand' Personality & Images Distraction Divorce Relationships

  25. Share of wallet Share of heart Share of voice Share of market

  26. Production Product Selling Marketing Societal marketing

  27. Marketing VS Selling Long-term relations Value-based Short-term result Quantity-based

  28. Market-oriented VS Customer-led Creativity & Innovation Customer as partners

  29. The most beautiful man in the world

  30. Who are good marketers? Knowledge & .... Psychology Ratiwan Watanasin

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