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Yaron Reich Founder & CEO Yaron@Nooly

Micro Weather. Yaron Reich Founder & CEO Yaron@Nooly.com. Nooly Predicts The Minute Rain Starts for every 0.4 Square Miles!. Next generation Weather forecasting A.K.A: Micro Weather. Patent Protected!. Nooly also predicts:

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Yaron Reich Founder & CEO Yaron@Nooly

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  1. Micro Weather Yaron Reich Founder & CEO Yaron@Nooly.com

  2. Nooly Predicts The Minute Rain Starts for every 0.4 Square Miles! Next generation Weather forecasting A.K.A: Micro Weather Patent Protected! Nooly also predicts: Hail, Snow, Frost, Fog, Blizzards, Cloud coverage, Solar Insulation, Ice rain, Ice Pellets, Extreme Weather events

  3. The Problem Traditional forecasts are Hourly & for an area of 5 – 15 square miles While People, applications & technology live and operate in much higher resolutions i.e. Minutes and Meters / Yards Traditional Forecasts are about 60% inaccurate with respect to when it will rain in User exact Location! *Traditional forecast excel in general (City size) hourly forecast.

  4. Why Weather ?

  5. Weather is a Hot Market ! Weather SEX Weather SEX Google trends

  6. Yahoo! Weather According to Marissa Mayer (on the weather app launch):“I would love for you to use all 12 or 15 experiences that we're going to build for. You probably won't. But if I can get you to use a few, that's success. If we do something that you really love (Weather) in one product, you'll give us a chance on another product." By Adam CahanSenior Vice President of Mobile at Yahoo!

  7. There is (quite) Weather War between: Google Vs. TWC Microsoft & TWC Vs. Android / iOS Yahoo Vs. Google ABC / FOX / CNN / BBC / local TV Vs. CNBS & TWC Vs. Vs. Marissa Mayer David Kenny Jeff Zucker “the Weather Channel, which supplies the data for the "Weather" app that has Yahoo's branding on it, is working very hard to convince Apple to ditch the Yahoo branding.” (APR. 23, 2013)

  8. Why Nooly?

  9. Accuracy Localization Prof. J.R. Mecikalski & Prof. D. Rosenfeld Nooly’s Patents

  10. Users Feedback “I was up in Cape Cod, Mass. last week. Pouring rain for hours. My own app of choice, Palmary ( using Accuweather source ) showed a cloudy day! I started downloading more apps to test drive them and find one accurate one. Only Nooly showed rain! Imagine that.” Denis Evangelou “I am an over the road truck driver running all over the lower 48. Accurate weather is a major issue, being able to plan in advance can save a lot of down time with road closures, I find this app (Nooly ) different than the others”. Dave Bowman “Recently, using Nooly is just awesome; it rains here (NYC) every 2 hours for about 10 minutes. When I left work for lunch everybody told me to take an umbrella. I saw (in Nooly) that it will not rain so I didn’t take an umbrella. Time after time, the rain had stop in front of me and started again once I entered my destination ”

  11. Nooly; One of “the Best 50 Android Apps” for 2013 “Unlike most weather apps, which highlight the upcoming hours and days in general areas, Nooly focuses on the upcoming minutes in your specific area. After using this app to figure out that a barbecue was possible even with storms approaching, I’m a believer. Use it when you need to know exactly when it might rain in your neighborhood.” Best 50 Apps (partial list) TIMEMagazineJune 30 2013

  12. System architecture DB Algorithms / Predictions Application

  13. Challenges in Micro Weather Prediction

  14. Convective Region Stratiform Region

  15. Again

  16. Convective Region Stratiform Region

  17. Who needs Micro Weather ?? • Where Nooly is popular the most ? • When people use Nooly the most ?

  18. Unique Visitors US visits only (Canada is not included)

  19. Micro Weather Predicting the minute rain starts & ends for every 0.4 square miles! This is the future of weather forecasting

  20. Appendix

  21. Top Weather apps (selected) Weather+ Pro ($1.99) & Free version have the same amount of daily downloads: ~15k each! FREE; about 30k – 50k Daily downloads Weather Live Pro Version Conversion rate (from free version) is over 120% Pro. Version $1.99 ~6k Vs. Free version ~4k Daily downloads WeatherBug Conversation Rate (from free version) is around 30% Free version ~13k Vs. Pro. Version $2.99 ~4k Daily downloads. DarkSky – Nooly direct competitor (future radar). iPad Version enjoy 3k – 4k daily downloads at $4.99 each No Free version available. Not as accurate or localized as Nooly!

  22. Nooly Secondary Market: Global expansion Europe: $2B market $600M market $400M market Initial contacts Excellent relations with the German and the EU meteorological agencies Yandex & MailRU contact Nooly (CEO level) & are waiting for the Nooly deployment in Russia. *reference to Yandex / MailRU are available. Asia: $2B market $500M market Initial JV agreement with China Meteorological Association (CMO) for official Nooly Chinese service. Initial contacts for a JV

  23. During the first 20 – 25 minutes, Predicting rainfall by looking out the window is more accurate than conventional (hourly) forecast Accuracy 50% Minutes Main method for hourly forecast by: Weather.com, Yahoo, Accueweather, Google, WewatherBug etc. Predicting rain by looking out the window

  24. More user feedback I use it while traveling on a motorcycle across the country and at home.   Just started with it and don’t have more than 1000 miles under my belt w/ Nooly.   So far it’s been great.    Keith Paxton “I am a Telco tech that works in the field all day so Nooly lets me know if I need to close up my electronic cabinet before it rains or will it start clearing up in 5 or 10 minutes.  I saw that happen the other day.  Nooly reported clearing up in the next 5 mins but it looked like a bad storm was about to hit. It started to clear up in the next 5 to 10 minutes” Mark Kemper “Recently, using Nooly is just awesome; it rains here (NYC) every 2 hours for about 10 minutes. When I left work for lunch everybody told me to take an umbrella. I saw (in Nooly) that it will not rain so I didn’t take an umbrella. Time after time, the rain had stop in front of me and started again once I entered my destination ”

  25. Micro Weather is a “Game Changing” technology Delivered at the right time and with the right context, Micro Weather has the power to change user mood &behavior. Whenever technology changes user behavior, brands and marketers are sure to follow &monetize on it.

  26. Nooly API- Mobile as a hook Sales Cycle with clients that use the Nooly app (or were exposed to app related press coverage) is 60% - 80% faster than with clients that didn’t have prior experience with the Nooly app.

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