Foundation for the Future ISV Partner Alliance Value

1. Foundation for the Future ISV Partner Alliance Value Security and information risk, performance and compliance reporting, trending, and forensic data analysis

2. Self-service Infrastructure ISV Partner Alliance ValueBay Dynamics Product Description Primary Capability: Our Risk FabricTM technology stack allows us to rapidly pull multiple threads of security and IT information risk data and weave them together in ways that represent the true risk fabric of an organization. This powerful ‘virtual data warehouse’ system enables rapid acquisition and use-case federation of content from multiple data threads and delivers a centralized organizational knowledge repository of your risk. Additional Capability: Risk Fabric Platform is IT Analytics™ aware, and uses IT Analytics Content Packs as one of several threads of data. The platform rapidly weaves these threads of data together in meaningful customer-specific use-case-based ways that enable companies to confront the true reflection of their company’s risk. Product Description: IT AnalyticsTM is an enterprise-ready analytics and reporting solution that provides product-specific content. Content includes an actual definition of the solution-specific cubes, plus the out-of-the-box KPIs, reports, and dashboards. System Center Integration: System Center Service Manager (SCSM), Operations Manager (SCOM), Configuration Manager (SCCM), Endpoint Protection (SCEP), MS-SQL and Analysis Services, Windows Server, SharePoint 2010, Visual Studio • Licensing • Licensing: • IT Analytics is sold through a two-tier channel • Distributed by Synnex • Sold by all resellers, including SIs, VARs, LARs Support: Website:www.baydynamics.com Global Sales Contact: itanalytics@baydynamics.com Next Steps

3. Self-service Infrastructure ISV Partner Alliance ValueBay Dynamics – Architecture IT Analytics IT Analytics Ecosystem Resources • Overview of IT Analytics integrations: • Product Page: • http://www.baydynamics.com/Products/ITAnalytics/SystemCenter/Videos/VideoVMWSCOM.aspx • Introduction to IT Analytics: • http://www.baydynamics.com/Products/ITAnalytics/SystemCenter/Videos/VideoITAnalyticsIntroduction.aspx • IT Analytics BLOG: • http://www.baydynamics.com/Blog/ • Recorded Demonstrations: • http://www.baydynamics.com/Products/ITAnalytics/SystemCenter/Demos/ • Private Cloud White Paper: • http://www.baydynamics.com/Products/ITAnalytics/Virtualization/ • Existing IT Analytics Content Packs include: • IT Analytics Microsoft SCCM Content Pack • IT Analytics Microsoft SCOM Content Pack • IT Analytics Microsoft SCSM Content Pack • IT Analytics SEP Content Pack • IT Analytics Symantec DLP Content Pack • IT Analytics Symantec Altiris Content Pack • IT Analytics McAfee ePO Content Pack IT Analytics System Center IT Analytics SEP, CSP IT Analytics ITMS, DLP IT Analytics Server IT Analytics Content Packs

4. Self-service Infrastructure ISV Partner Alliance ValueBay Dynamics – Deployment Resources Deployment Overview • IT Analytics Blog: • http://www.baydynamics.com/Blog/ • Recorded Demonstrations: • http://www.baydynamics.com/Products/ITAnalytics/SystemCenter/Demos/ • Private Cloud White Paper: • http://www.baydynamics.com/Products/ITAnalytics/Virtualization/ Technical Architecture

5. Self-service Infrastructure ISV Partner Alliance ValueBay Dynamics – Case Studies Case Study #1 – Avanade Case Study #2 – SHI Title: IT Analytics provides System Center Reporting Structure Summary: Avanade creates solutions based on their winning combination of insight, innovation, and deep knowledge of Microsoft technologies. Situation: Like most large organizations, Avanade had difficulty accessing pertinent System Center information. The information from Microsoft System Center Service Manager, System Center Operations Manager, and System Center Configuration Manager was out of reach. IT management wanted access to the data for business and IT decisions. The IT administration team wanted access to their parts of the data to do research for specific projects and tasks. Solution: Avanade implemented IT Analytics for System Center to provide a comprehensive reporting structure. IT Analytics provided a unified view to all of their System Center data. The view into their environment provided proactive trend analysis and advanced reporting. In addition, by implementing IT Analytics, Avanade substantially reduced their spending on custom report development. Benefit: Avanade provides comprehensive, ad-hoc reports and analytics to their IT executives while freeing up their technical resources and reducing their custom report development spending. For More Information: www.baydynamics.com Title: IT Analytics provides Value Supplementing Service Manager Summary: SHI has transformed itself from a $1 million software-only regional reseller into a $3 billion+ global provider of information technology products and services. Situation: SHI uses Microsoft Service Manager to capture their incident requests and perform problem management. Their centralized service desk averaged 1,500 calls per month. Resource allocation for the service desk team was limited and they were forced to invent creative, sometimes clumsy ways to manage and track performance. Solution: To provide IT executives with a comprehensive view of service performance, SHI implemented IT Analytics. IT Analytics gave the service desk team the ability to mine the “behind the scenes” data, quickly and effectively. This enabled them to identify process gaps and report meaningful data to executive management. Benefit: SHI created Scorecard measurements for customer satisfaction and individual performance. The measurements are critical for tracking application infrastructure, service desk, and personnel metrics. For More Information: www.baydynamics.com Customer Quote: “My data, anytime, one place.” Customer Quote: “I access my information on demand. The data is more granular, making my metrics and measurements much more meaningful. I depend on IT Analytics daily and could not effectively manage my System Center environment without it.”

6. Partner Alliance – Depth ISVBay Dynamics Value Proposition for System Integrators • Incentives • Sales Incentives: • Bay Dynamics works closely with its global security and SI partners and provides sales enablement, and assistance throughout all phases of the opportunity lifecycle. • Deployment Incentives: • SIs have the opportunity to provide additional services for custom report development, knowledge transfer, critical decision making, and more. • Bay Dynamics also provides Risk FabricTM services that use the various IT Analytics Content Packs as one of several threads of data to weave together to provide meaningful customer-specific use-case-based ways that enable companies to confront the true reflection of their company’s risk. • Opportunity sizing: • The average deal size for Risk FabricTM licensing and services is generally valued from $500k to $750k. • Opportunities leverage licenses for the Microsoft System Center suite of solutions, SharePoint 2010 Enterprise Edition, SQL 2008/2012, and Windows Server 2008/12. • Resources: • Sales: • Remote demonstrations • On-site executive meetings/briefings • Sales training • Active collaboration on opportunities • Deployment: • We maintain a small services team and can assist remotely with implementations • Active assistance with proofs of concept • Custom development • Support: • IT Analytics includes 1st year maintenance and support • Should the SI partner elect, Bay Dynamics can provide their client with Tier 1 support • We provide Tier 2 and 3 support • Coverage by Country – Support and Sales personnel • US and Canada: Staff in the US • EMEA: Staff in Ireland • APAC, LATAM: Opportunities are fielded by US staff and regional SI partners