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Culture, Creativity, Innovation

Culture, Creativity, Innovation. Ch 14 Part 2: April 16. Changing Cultures. What affects change in cultures? Strategies for merging cultures: Assimilation Deculturation Integration Separation. Strengthening Cultures. Actions of leaders Introduce culturally consistent rewards

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Culture, Creativity, Innovation

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  1. Culture, Creativity, Innovation Ch 14 Part 2: April 16

  2. Changing Cultures • What affects change in cultures? • Strategies for merging cultures: • Assimilation • Deculturation • Integration • Separation

  3. Strengthening Cultures • Actions of leaders • Introduce culturally consistent rewards • Maintain stable workforce • Selection process (screen for culture fit) • Socialization process (mold new ees)

  4. Creativity • Production of novel, useful ideas • Can be trained; can use group methods • Delphi technique • 3 components of creativity • Must have basic relevant skills in area • Creativity skills needed • Individual Diffs in this – related to? • Age effects? • Tenure effects?

  5. (cont.) • Intrinsic motivation – Amabile (’96), people will be most creative when motivated by interest, sat, & challenge of the work itself, not by external pressures. • Note importance of social environment/culture • May also be linked to positive affect – • Multiplicative relationship betw 3 components : • how does it work?

  6. Amabile’s research • Importance of social environment on creativity – • 3 features appear to be critical: • 1) Competition – different effects depending on locus of the competition • How so? • 2) Time pressure – paradox but overall a slight neg effect (cont…)

  7. (cont.) • How does legitimacy of the time pressure affect creativity? • 3. Rewards – complex effects. • What does she mean by the ‘threshold effect’ with resources?

  8. Innovation • Process of developing & implementing new ideas • Could include products or processes • Examples: • Orgs have to innovate to survive, but innovation may be resisted & become political

  9. (cont.) • Implement creative ideas within org • Org must have culture that values innovation • Must have resources (financial, people) • Management linked w/innovation • How so? • Examples?

  10. Innovation • Case studies of innovative orgs reveal presence of 1 or more ‘idea champions’ • Who are these? • Howell & Higgens (90) study comparing champions v non-champions who worked on same project: • Differences in the groups? • What may lead you to be a ‘champion’?

  11. Innovation • Communication – w/external environment • “Gatekeepers” - what do they do? • Internal v external communication Examples:

  12. Best Practices in Innovation • Set challenging goals • Application? • Introducing diversity/new ideas • How? • Create opportunities for talented ees • GE example: • Reward innovation – w/share of profits (GE)

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