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3. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS
Contents:
1. Introduction
2. Consumer Problems with Telecommunications and Cable Providers
3. Regulators and Consumer Redress
4. Why Regulators/Industry Should be Interested in
Complaints Handling?
5. Approaches by Regulators and Industry
6. The Formal System
7. Novel Approaches
8. Improving Dispute Resolution
4. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS INTRODUCTION
Quality of life depends on access to utility services
Traditionally state-owned enterprises entrusted with operational and regulatory roles
Since 1980’s governments have invited private sector participation
5. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS The utilities industries present special challenges to
consumer protection
‘Natural monopoly’ – consumers are ‘tied in’ to particular
supply companies
6. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS
Areas of Consumer Concern
Service Charges
Disputes arise in relation to the various types and
amounts of charges that are levied
7. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS Billing
Disputes over charges billed to a consumer for calls
or various services
Alternatively, consumers may dispute bills for calls not
made by them or services that they have not requested (“cramming”)
Also results where there is failure to provide accurate
reporting/itemization of charges
8. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS Payment of Charges
Disputes also arise due to the terms of payment for
services and timeframe for disconnection after non-payment
Although regulators generally set standards to govern
terms of payment and disconnection, these seldom cover all
areas of dispute
9. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS Slamming
This involves the practice of changing a consumer’s
service provider without the consumer’s authorisation
(Banned in many jurisdictions)
10. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS Quality and Terms of Service
Disputes frequently caused by poor quality of service
and terms of service (e.g. connection and disconnection terms)
Use of standard form contracts
11. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS Privacy
These involve the use of personal consumer information e.g.
- credit information
- home address
- calling patterns
Disputes also surround issues such as the right to have the consumer’s name removed from the telephone directory / restrictions on when the service provider may release confidential information about the consumer.
12. CONSUMER REDRESS IN THE TELECOM & CABLE SECTORS Advertising
Consumer disputes may also arise due to misleading advertising
Law governing advertising in the telecommunications sector and the authority to deal with the breaches often unclear – is it the telecommunications regulator or the the Ministry of Trade/Commerce
13. REGULATORS AND CONSUMER REDRESS Regulatory Bodies Perform a Variety of Functions:
Individual complaints handling
Enforcing Codes
Enforcing laws
14. REGULATORS AND CONSUMER REDRESS Role of Regulators
Promoting economic efficiency
Meeting other national objectives (SMI’s, minority rights, affirmative action policy, etc)
Regulating the relationship as between providers
Protecting consumers
These are not objectives that can always be reconciled and regulators are often forced to choose which shall be the dominant factor influencing any particular decision
15. WHY REGULATORS/INDUSTRY SHOULD BE INTERESTED IN COMPLAINTS HANDLING?
Communication
Direct contact with constituents. Opportunity to detect problems
Responsiveness
Enhances image of “customer responsiveness”. Opportunity to present a public service orientation image
Public Relations
Pre-empt bad press with positive approach to solving problems and dealing with complaints
16. WHY REGULATORS/INDUSTRY SHOULD BE INTERESTED IN COMPLAINTS HANDLING?
Accountability, Openness and Accessibility
Opportunity to provide information about policies and
decision making process
Cost Effective
Serious complaints are reduced , less critical queries are
resolved at an earlier stage – less social costs involved.
May prevent litigation
17. WHY REGULATORS/INDUSTRY SHOULD BE INTERESTED IN COMPLAINTS HANDLING? Public Participation
Essential element of democracy. Broader concept of
participation in policy and decision making
Information
Valuable data to identify patterns and trends.
Changes in policy and allocation of resources
18. APPROACHES BY REGULATORS & INDUSTRY Proactive Approach, Reactive Approach or a Combination of Both
CODES/PROVISIONS ON COMPLAINTS HANDLING
Australia: Australian Communications Industry Forum
- Code on Complaints Handling (ACIF C547:2004)
The Code provides practical guidelines for the step by step
handling of a customer complaint plus a comprehensive set
of rules for handling complaints within an organisation
Essential process designed to reduce the need for customers
to seek conflict resolution services from third parties
Suppliers covered by this Code are expected to develop
and enforce a comprehensive complaint handling process
within their respective organisation
19. APPROACHES BY REGULATORS & INDUSTRY
Suppliers are also expected to:
- recognise, promote and protect customers’ rights, including the right to actively provide feedback;
- provide an efficient, fair and accessible mechanism for handling customer complaints;
- provide information to customers on the complaint handling process for the services and products of the organisation; and
- monitor complaints in order to improve the quality of products and services
As the Telecommunications Industry Ombudsman (TIO) is given jurisdiction to handle complaints about possible breaches of this code, the TIO data can be used by the Australian Communications Industry Forum ACIF and the ACA as an indicator of levels of industry compliance with the Code. Also, given that the Code is registered by the ACA, the ACA can enforce code provisions on industry participants covered by the Code.
20. APPROACHES BY REGULATORS & INDUSTRY Canada: Canadian Cable Industry Privacy Code
Used by the Cable Television Standards Council
when handling complaints relating to privacy and the Internet
services provided by members of the Canadian Cable Television
Association
Reflects cable industry’s commitment to protect personal information of both customers and employees
Consists of 10 interrelated principles such as accountability, obtaining consent, limiting the collection of personal information, limiting use, disclosure and retention of personal information, and safeguarding personal information
Code conforms to the requirements set out under Part 1 of the Personal Information Protection and Electronic Documents Act, which came into force on 1 January 2001
21. APPROACHES BY REGULATORS & INDUSTRY Malaysia: General Consumer Code of Practice for the
Communications and Multimedia Industry
A self regulatory Code for service providers in the
communications and multimedia industry
Provides and sets standards for the overall improvement
of services (by service providers to consumers)
Part 3 provides that service providers must implement
mechanisms for a complaints handling system based
on visibility & accessibility, special needs,
responsiveness, charges, complaints, internal data
collection and analysis, retention of records etc. )
22. APPROACHES BY REGULATORS & INDUSTRY The Code was drafted by service providers and consumer
representatives who work together in the Communications
and Multimedia Consumer Forum of Malaysia (CFM)
Registered as a voluntary industry self-regulatory code
on 17 October 2003
The Code is binding on and requires compliance of all
licensees under the Communications and Multimedia
Act 1998, irrespective of whether they are members
of the CFM
23. APPROACHES BY REGULATORS & INDUSTRY CONSUMER ADVISORY COMMITTEES AND FORUMS
(-input into policy making process)
Australia: Consumer Consultative Forum (CCF)
The CCF was established in accordance with the Australian Communications Authority (ACA) Act 1997
The Terms of Reference of the CCF are to assist the ACA with consumer consultation on matters relating to its telecommunications functions, ensure that consumer interests are adequately considered in the ACA's decision-making and, assist in informing the community about telecommunications service issues and matters relating to the industry
Members of the CCF include organisations that represent consumer interests from a variety of perspectives, relevant government agencies and industry bodies
24. APPROACHES BY REGULATORS & INDUSTRY China: Telecom Users Committee
The Committee comprises government, companies,
education units and common users – to provide consumers
with the means for raising and having service concerns
addressed
25. APPROACHES BY REGULATORS & INDUSTRY Hong Kong: Telecommunications Users and Consumers
Advisory Committee
The Committee made up of industry, interested
organisations, consumer bodies and government departments
Advises the Office of the Telecommunications Authority
(OFTA – the industry specific regulator) on the development,
provision and maintenance of services from a consumer’s
perspective, and on education of, and dissemination to,
consumers
26. APPROACHES BY REGULATORS & INDUSTRY Malaysia: The Communications and Multimedia Consumer Forum (CFM)
The CFM was set up by the industry as one of the
four independent forums formed in line with the
requirements of the Communications and Multimedia
Act 1998
The forum comprises service providers, telecommunications
companies, broadcasting stations, non-governmental
organizations and public interest groups
27. APPROACHES BY REGULATORS & INDUSTRY OMBUDSMAN SCHEMES
Australia: Telecommunications Industry Ombudsman (TIO)
Established in 1993 by the Australian Federal Government
Independent of industry, the government and consumer organisations
Authorised to investigate complaints about the provision or supply of telephone or Internet services.
Industry-funded scheme. Income solely from members who are charged fees for complaint resolution services provided by the TIO. A member is only charged complaint handling fees if the TIO receives a complaint from one of its customers. The funding system acts as an incentive for members to keep TIO investigations to a minimum
28. APPROACHES BY REGULATORS & INDUSTRY United Kingdom: The Telecommunications Ombudsman
Services Ltd. (TOSL)
The TOSL was set up in 2002 as a not-for-profit company
Set up by the telecommunications industry as an independent body to consider and investigate unresolved complaints by residential and small business customers against member companies
Funded by industry members and approved as a dispute resolution service by the sector regulator (OFCOM)
At this stage, its scope is limited to voice and voice related services.
The service is run by a Council, consisting of a majority of Independent members, which guarantees the independence of the Ombudsman.
29. APPROACHES BY REGULATORS & INDUSTRY OTHER REGULATORY APPROACHES
Canada: The Cable Television Standards Council (CTSC)
The CTSC was established in 1988 by Canada's cable TV companies, to administer the council’s standards, codes and commitments
The CTSC promotes self-supervision within the cable industry
It also responds to any public complaints regarding cable service. The standards and codes are set by the Canadian Cable Television Association
The CTSC has the mandate to review and respond to concerns relating to any aspect of the service provided its members
Membership in the CTSC is open to all Canadian cable television companies licensed by the Canadian Radio-Television and Telecommunications Commission (CRTC). Licensees of specialty, pay television and pay-per-view services are associate members
30. APPROACHES BY REGULATORS & INDUSTRY China: Consumer Complaints Service Center
Established by the Ministry of Information Industry
Independent of the Ministry
Addresses complaints of individual consumers
Issues aggregate data on complaints received
Provides information on complaints against individual operators
31. THE FORMAL SYSTEM INDIVIDUAL ACTION
Substantive right offered to consumers
Inability to enforce legitimate rights
Major setback – compliance with procedural requirement
Need for consumer disputes to be resolved expeditiously
Legal systems in most countries do not cater for this
32. THE FORMAL SYSTEM Obstacles in individual court actions
Expense
Length of time
Alienation
Individual Cases (not geared to the institution of
common or grouped claims)
Adjudication
33. THE FORMAL SYSTEM CLASS ACTIONS
Authority to Commence Class Action:
Specific Act
General Law (Tort, Contract)
Consumer Protection Law
Sector Specific Legislation
Rules of Court
34. THE FORMAL SYSTEM Authority to Commence Class Action:
Australia:
Part IVA of the Federal Court of Australia Act 1976 (Cth)
Order 18A of the Victorian Supreme Court Rules
Indonesia:
Article 46 the Law of the Republic of Indonesia Number 8/1999 Concerning
Consumer Protection
Regulation of the Supreme Court of the Republic of Indonesia Number 1/2002
New Zealand:
Rule 78 of the Rules of High Court
35. THE FORMAL SYSTEM Merits of Class Actions
Ensures that all of society benefits
(beyond members who received compensation)
Prevents repetitive litigation
Reduces cost
Eases psychological barriers to litigation
36. THE FORMAL SYSTEM Problems Associated with Class Actions:
Vehicle for litigation blackmail
Prevents innovation
Promotes unmeritorious/dubious claims (costly to defend)
Tendency to victimise consumers through unfair settlements
Fee generating mechanism for lawyers
“Opt-out” scheme – rights of the consumer may be affected by proceedings. Bound by judgments even when unaware that litigation was in progress
37. OTHER OPTIONS
The formal system (court) is not the only solution
Other informal options for dispute resolution
ADR – useful supplement to the judicial process
38. NOVEL APPROACHES NIGERIA
Televised Consumer Parliament
The Nigerian Communications Commission collaborated
with the television broadcast media to establish a televised
“consumer parliament”
Monthly gathering of unsatisfied consumers (old
parliament building) with representatives from Nigerian
service providers
A consumer is appointed as speaker
39. NOVEL APPROACHES Consumers invited to ask questions and make complaints to
service providers
Process broadcast on the Nigerian national television
channel - brings pressure on service providers to reduce
causes for consumer complaints
Educational function
Regulator present can take opportunity to explain to viewers
the role of regulation in relation to the consumers’ complaints
40. NOVEL APPROACHES UNITED KINGDOM
Guidelines and Dispute Resolution Procedures
Guidelines on dispute resolution procedures
that must be implemented by public communication providers
in the UK
Outlines the approach the Regulator (OFCOM) will rely on in
approving dispute resolution procedures (Communication Act 2003
and Office of Telecommunications Ombudsman - OTELO)
Not restricted to ombudsman type relationship
41. NOVEL APPROACHES UNITED KINGDOM
Guidelines and Dispute Resolution Procedures
In order to be approved, an ADR must be:
Independent and impartial
User friendly and easily accessible by all consumers
Transparent (regular feedback to consumers through the process
of the dispute)
42. NOVEL APPROACHES Effective – most disputes resolved within 6 weeks of initial
complaint
Free of charge to the consumer (no cost awarded against
unsuccessful complaint)
Able to properly investigate disputes and make awards of
appropriate compensation
43. NOVEL APPROACHES SOUTH AFRICA
Licences issued to Vodacom Group (Pty) Ltd. & Mobile
Telephone Networks (Pty)
Licences issued subject to the companies publishing and
enforcing guidelines for their personnel to handle consumer
complaints
Guidelines must be available to consumers at the
commencement of service
Licensees must file statistics on consumer complaints with
the Postmaster General every 6 month
44. NOVEL APPROACHES INDONESIA
Collective Consumer Complaints Handling
YLKI publicity campaign: taking in complaints
- via newspaper advertisements, brochures and radio jingles etc.
Organise and host a meeting between themselves,
the complainants, regulators/service providers and the media
Successful in getting large number of complaints
45. NOVEL APPROACHES Large number of complainants in the same room with the
regulators/service providers - similar problems can be
solved once and for all
The consumer organisation acts as the mediator
Large scale meeting, individual consumers are brave enough
to speak up and voice their dissatisfaction
46. NOVEL APPROACHES Regulators/service providers, are forced to listen to the
crowd and take their suggestions into consideration.
In some cases, regulators had to solve the problem impromptu.
Allows the process to be more efficient, transparent and
enables more consumer participation.
47. IMPROVING DISPUTE RESOLUTION Information and education campaigns for consumers on their
rights with respect to telecommunications and cable sector
Industry being informed of legal/extra-legal responsibility
under the various legislative or voluntary schemes
Consumer representatives in adjudication of complaints
48. IMPROVING DISPUTE RESOLUTION Co-regulatory schemes instead of purely industry
sponsored schemes (to address non-member companies
not bound by codes)
Participation of stakeholder in policy making process
(input of regulators, industry, consumer organisations)
Ensure access, fairness, transparency, strategies
for effectiveness, and periodic independent evaluation in
developing ADR schemes
49. IMPROVING DISPUTE RESOLUTION Draw on experiences and approaches of other countries
Initiatives of international organisations
Example:
Global Regulators Exchange – online medium for exchange of information and opinion among regulators
InfoDev Programme of the World Bank – Telecommunications Regulation Handbook
Asian regulators should form their own regulators forum for specific sectors and harmonize dispute handling mechanisms