1 / 9

SWOT Analysis for Audi

SWOT Analysis for Audi. Group 5: Joyce Gary Vean Vanson Dora. Slogan. Vorsprung durch Technik  “ Advancement through Technology” The extensive range of Audi and NSU models

marvin
Download Presentation

SWOT Analysis for Audi

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SWOT Analysis for Audi Group 5: Joyce Gary Vean Vanson Dora

  2. Slogan • Vorsprung durch Technik “Advancement through Technology” • The extensive range of Audi and NSU models • A wide variety of engines and drive concepts • The spirit of the first-generation Audi 80 • Both promise and the basic philosophy which drives all of Audi’s activities

  3. History • Founded: in 1932 • Founder: Audi, DKW, Horch and Wanderer • Headquarters:Ingolstadt, in Germany • The Audi four ring symbol : represent the Auto Union

  4. Design & technology • Designed features: Technology meets elegance Progressive and self-confident setting new standards with the latest technology and innovative design

  5. Strengths Superior engine and excellent driving performance Sturdy chassis design and security of high specification Brand of high-profile (the double-B) Stillness A good image of Germany manufacturing

  6. Weaknesses • Less service • Avant-grade design  the scope of customers • The higher price parts and maintainess gas guzzling

  7. Opportunities • Environmental concept car • Provide Top Service • Promotion of Affordable of Audi Car • Donation

  8. Threats • Mercedes Benz – Customization service • Saturated market • Can be replaced by other factors : 1.Traffic jam 2.Transportation promotion 3.Bicycle & Motorcycle 4.Fluctuating oil price • Economic depression

  9. Conclusion • Audi’s cars are made for you with success and passion • http://www.youtube.com/Audi#p/c/50251D6F7B206FF3/1/IbBHi7gSIyk • http://www.youtube.com/watch?v=Ey-CVisKFEw&list=PL74F9189272671AD9&index=13&playnext=3

More Related