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Introduction to Marketing Basic Concept Common Tools & Techniques

Introduction to Marketing Basic Concept Common Tools & Techniques. Marketing. Your product or service will not sell itself How will you reach your core customer? Branding creates your company image Customer retention is cheaper than buying customers Marketing is not selling. Sales.

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Introduction to Marketing Basic Concept Common Tools & Techniques

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  1. Introduction to MarketingBasic ConceptCommon Tools & Techniques

  2. Marketing • Your product or service will not sell itself • How will you reach your core customer? • Branding creates your company image • Customer retention is cheaper than buying customers • Marketing is not selling

  3. Sales Sales is converting prospects into customers by overcoming objections, asking for the sale and closing the deal.

  4. The Marketing/Sales Funnel • You define your Ideal Customer, but they don’t know you exist • People are AWARE of you, but aren’t interested, YET! • People show INTEREST • The Prospect’s needs match your offer- DESIRE • Customer ACTS- You close the sale! • You deliver a great customer experience- Customer becomes an ADVOCATE! Advocate

  5. Your Challenge • Identify and Create a desirable product • Definewho your best potential customers are • Determine the best way to reach them • Craft a marketing message they will respond to • Communicate that message effectively • Convert people who show interest into customers • Deliver a satisfying customer experience • Retaincustomers to be repeat customers/advocates

  6. Where Do You Begin? • Craft your marketing message • Concise statement of your value proposition • Build that into your identity • Your company name • Your tag line • Develop your brand

  7. Basic Tools and Techniques • Basic Marketing Tools/Tactics • Networking events • Business card • Elevator speech • Internet/Social Media/Email

  8. Social Media: Select channels and tactics • Which channels do your ideal customers use? That’s where you want to be! • Tactics are a function of your business objectives

  9. Social Media: Develop Content Strategy • Type of content • Form – how information is presented • Content • Time of posting • Frequency of posting

  10. Social Media: Develop Budgets and Allocate Resources/Execute • Consider the tactics you’ve chosen to support your objectives • Prioritize tactics by their ROI timeframe

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