1 / 5

ZARA case study

We have analyzed different sources and prepared the ZARA case study report for you. If you are worried about your assignments? We have professional writers who can help you to get good scores on your assignments. You can reach out to us and ask to do my assignment help.

mathew4
Download Presentation

ZARA case study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ZARA Case Study By : Assignment Prime

  2. About ZARA About Products Zara is a Spanish apparel retailer based in Arteixo, A Coruña, Galicia, Spain. The company specializes in fast fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes. It is the largest company in the Inditex group, the world's largest apparel retailer. Zara as of 2017 manages up to 20 clothing collections a year. Zara stores have men's and women's clothing as well as children's clothing (Zara Kids). Zara Home designs are located in European stores. The clothing is delivered within 48 hours. Zara produces over 450 million items per year. Zara also includes accessories, shoes, swimwear, beauty, and perfumes. In May 2021, Zara launched its first beauty line, ZARA Beauty.

  3. STRENGTHS WEAKNESSES Brand Awareness Cost-Efficient Fast Delivery Short Lead Time Minimum Advertising Lack of e-Commerce ZARA SWOT Analysis OPPORTUNITIES THREATS Online Market Expansion Global Market Penetration Numerous Stores Design Challenges Global & Local Competitors Exchange Rate Fluctuations

  4. PESTLE ANALYSIS Political -Anti-Counterfeiting Trade Agreement -Good International Relations -Trade Sanction Technical ZARA -User-friendly Apps -Social Media Marketing -Technical Growth Economical -Currency Fluctuations -Variant Tariffs -Unemployment Legal -Litigation Rights -Copyrights -Advertising Truth Social -Age Group and Size -Culture and Traditions -People's Perception Environmental -Climatic Changes -Availability of Natural Resources -Energy and Waste

  5. Website www.assignmentprime.com Phone Number +61 340 521 103 Contact Us E-mail Address help@assignmentprime.com

More Related