nvSRAM Solution for Programmable Logic Controllers (PLCs)

1. nvSRAM Solution for Programmable Logic Controllers (PLCs) Cypress’s nvSRAM is the Most Reliable and Fastest Asynchronous Nonvolatile RAM Solution Presentation: To provide an engineering overview to customers for a Cypress solution Title slide: To define what the presentation will cover. The subtitle is a short sentence stating the key opportunity..

2. Advances in Automation Are Driving PLC Market Growth • The market for Programmable Logic Controllers (PLCs) is expected to grow from 9 million units in 2013 to 15 million units in 20171 • PLC customers are demanding enhanced features: • Precise multi-axis motion control • High-speed acquisition and processing of sensor data • Reliable safety systems • Improved energy management • PLCs require fast and high-reliability nonvolatile random access memories (NVRAMs) to store critical data reliably on power loss • Battery-Backed SRAMs require batteries that increase maintenance costs, reduce reliability and violate RoHS regulations • nvSRAM offers the industry’s fastest, battery-free, high-reliability NVRAM solution for PLCs • 1 Semicast Research Programmable Logic Controllerby Siemens Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3 3

3. Terms You Will Hear Today • Programmable Logic Controller (PLC) • A digital computer used to control industrial automation equipment or machinery • Silicon Oxide Nitride Oxide Silicon (SONOS) Transistor • A transistor with a polysilicon gate (S), an Oxide Nitride Oxide (ONO) gate dielectric and a Silicon substrate (S) used to create a nonvolatile memory storage cell • Nonvolatile Static Random Access Memory (nvSRAM) • Fast SRAM memory with a SONOS nonvolatile memory cell embedded in each SRAM cell to store data reliably on power loss • Battery-Backed SRAM (BBSRAM) • SRAM connected to a battery to store data on power loss • Magnetoresistive Random Access Memory (MRAM) • A nonvolatile random access memory that uses the magnetism of electron spin to store data • Restriction of Hazardous Substances (RoHS) • A European Union directive intended to eliminate the use of environmentally hazardous material in electronic components • Open NAND Flash Interface (ONFI) Standard • An open interface standard that assures the compatibility and interoperability of NAND devices from different vendors Terms of Art (ToA): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4

4. Design Problems Engineers Face • 1. PLCs require high-reliability nonvolatile random access memories (NVRAMs) • Using BBSRAMs as NVRAMs requires battery backup to store data on power loss • Using MRAMs as NVRAMs risks data corruption by magnetic fields generated by motors and solenoids • 2. BBSRAM solutions force undesirable tradeoffs • Batteries consume board space and require a power-management controller, increasing system cost and complexity • Coin-cell batteries have a three-year lifetime, which adds cost by requiring system maintenance and downtime • Data is lost if the battery charge is drained before system power is restored, so repairs must be made quickly • Batteries contain heavy metals that violate RoHS regulations • 3. PLC designers need NVRAMs with fast access times and flexible interface options • Low-power asynchronous SRAMs have fast access times (45 ns) but require battery backup to store data on power loss • Most NVRAMs do not offer an ONFI Standard interface, making them incompatible with many systems • Cypress’s nvSRAM solves all these problems • Stores data reliably on power loss without batteries, even in magnetic fields • Eliminates the need for an external power-management controller • Meets RoHS regulations • Provides access times as fast as 20 ns • Offers both high-speed asynchronous parallel and ONFI Standard 1.0-compatible interfaces Cypress RoHS-compliant nvSRAM is faster, more reliable and less complex than other NVRAM solutions Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. 5

5. Parallel nvSRAM Is a Better Solution Simplify a complex BBSRAM-based design… By choosing nvSRAM as your parallel Nonvolatile Memory solution… To produce more reliable solutions for PLCs at a lower cost. Low-power asynchronous SRAM Battery required to store data on power loss Parallel nvSRAM solution with a small external capacitor Programmable Logic Controllerby Keyence Extra board space for battery Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6

6. Cypress nvSRAM Solution Example – Programmable Logic Controllers (PLCs) nvSRAM Value Block Diagram Design Challenges Log data reliably over a 15-year product lifespan Store data reliably on power loss Write real-time data in 20 ns Eliminate backup batteries to reduce cost, avoid regular maintenance, increase reliability and comply with RoHS Design with flexible interface options nvSRAM Solution Logs data continuously over a 15-year lifespan Stores data reliably on power loss Provides access times as fast as 20 ns Eliminates backup batteries Supports async parallel and ONFI 1.0 NAND interfaces Flash nvSRAM Nonvolatile Memory 8 16 ASIC1/Microprocessor Input Module Output Module InputSensors 16 Output Actuators 16 16 16 16 16 Level Translator Level Translator 2 4 Digital Inputs Digital Outputs Ethernet UART2 Suggested Collateral App Notes: Comparison Between nvSRAM and BBSRAMsnvSRAM with RTC Design Guidelines Datasheets: 4Mb nvSRAM 4Mb nvSRAM with Real-Time Clock8Mb nvSRAM16Mb nvSRAM Programmable Logic Controller by Siemens How To Get Started Click on the links above to download and view suggested nvSRAM collateral Order samples from your distributor Register at www.cypress.com for online technical support 1 Application-specific integrated circuit 2 Universal asynchronous receiver/transmitter Solution Examples: To give detailed one-page memory Solution Example from the field in the specified format. 7

7. Cypress nvSRAM vs. Competition’s 1 Low-power 16Mb asynchronous SRAM 2 Conditions: Max current, x16, 45 ns (nvSRAM), 45 ns (asynchronous SRAM), 45 ns (MRAM), 2.7 to 3.6 V, −40°C to +85°C 3The power consumption over time (energy) is virtually the same for nvSRAM and BBSRAM when comparing the fastest access time of each device 4An MRAM can be corrupted by magnetic fields Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiorityover the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 8

8. nvSRAM in PLCs Solution Value Competitor Low-power SRAM: ISSI IS62WV25616DBLL Price: $4.111 BOM Integration Battery + cradle: Panasonic BR3032 + Memory Protection Devices Inc. BH3000-ND casing Price: $2.331 Power-management controller: Maxim MXD1210ESA Price: $3.702 Additional Value Field battery replacement cost3 Value Added: $9.93 nvSRAM external capacitor: 68 µF, 6.3 V, tantalum Value Lost: -$0.221 Board space saving4 Value Added: $0.10 Competitor $4.11 $2.33 Battery + Cradle $3.70 Power-Management Controller $6.03 BOM Integration Value Field Battery Replacement $9.93 External Capacitor -$0.22 Board Space Saving $0.10 Total Additional Value $9.81 Total Value Delivered $19.95 Target Cypress Solution: Total Cost: 5% Total Savings: CY14B104NA-ZS25XI $19.001 $0.95 1All comparisons made on Digikey 1Ku pricing on on February 24, 2015 2Supplier 1Ku web pricing 3$5.76 (four times in 15 years at $1.44 per battery), plus labor cost: $4.17 (four times in 15 years with labor at $50/hour and replacement time estimated at 75 seconds/battery) 4Board space: 1.9 square inches at $0.05 per square inch on an eight-layer PCB EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

9. Here’s How to Get Started • Download and read the App Note: Comparison Between nvSRAM and BBSRAMs • Ask your distributor for free samples of 4Mb to 16Mb nvSRAM • Register to access online technical support at www.cypress.com Programmable Logic Controller by Schneider Call to Action: To tell salespeople how to proceed. To ask them to volunteer account names, to schedule joint account visits,to use the scripted email, and to set up a demo. 11

10. References and Links • Video: nvSRAM Basics Video • nvSRAM Datasheets: 1Mb nvSRAM, 4Mb nvSRAM, 8Mb nvSRAM, 16Mb nvSRAM • nvSRAM w/ONFI Datasheet: 16Mb nvSRAM • nvSRAM w/Real-Time Clock Datasheets: 1Mb nvSRAM, 4Mb nvSRAM, 8Mb nvSRAM, 16Mb nvSRAM • App Note: Comparison Between nvSRAM and BBSRAMs • App Note: Replacing 4Mbit (256K x16) MRAM with Cypress nvSRAM • App Note: nvSRAM with RTC Design Guidelines • Website: Cypress Parallel nvSRAMs • nvSRAM Product Selector Guide: nvSRAM Product Selector Guide • Product Roadmap: Cypress Nonvolatile RAM • To register for online technical support: www.cypress.com Other available materials: Provide distributors with comprehensive view of resources to assist in selling the solution. 13