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fast moving consumer goods

fmcg sector

matta
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fast moving consumer goods

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  1. SMT.CHANDIBAI HIMATHMAL MANSUKHANI COLLEGE • Presented by: • HARSHA MATTA • SYBFM • CHM COLLEGE • ULHASNAGAR

  2. FAST MOVING CONSUMER GOODS

  3. Introduction • Also known as Consumer Packaged Goods (CPG) • Well established distribution network, • Low penetration levels, • Absolute profit made on FMCG products is relatively small but they sell in large quantity & earn large profits, • Intense competition between the organized and unorganized segments, • Lower per capital consumption & • Low operating cost.

  4. SWOT Analysis

  5. FMCG Category & Products • Household Care • e.g. laundry soaps, mosquito repellents, dish cleaners etc. • Food & Beverages • e.g. soft drinks, bakery products, tea, coffee, vegetables etc. • Personal Care • e.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc.

  6. Packaging • Attractive packs • Vibrant colors • Pack will show the important feature of product • Protective packaging( bru coffee) • Size wise packing (Navratna oil and Colgate) • According to segmentation of Market • Packaging should be enhanced time by time • Affordable packs ( coca cola 200 ml).

  7. Advertisement • Huge investment on advertisement • Frequent broadcast • Specially during peak hours • During live matches • During popular TV shows • Target TV channels ( M TV, V TV) • Through banners, posters, trial packs, events, hoardings, radio etc. • Based on Market Research

  8. Why Advertisement? • As a reminder • To inform about our product • To show the success of brand • To attract the customers • To hamper the unsecured mind of consumer (e.g. saffola,dettol) • To arise the need purposely • To attach consumer emotionally with product • To show facts and figures of products

  9. Hindustan Unilever Limited • Earlier known as Hindustan lever limited. • It was formed in 1933 as lever brothers India limited Headquartered in Mumbai. • Hul is the market leader in Indian products such as tea, soaps, detergentsetc. • The company’s statement of corporate purpose is to ³meet the everyday needs of people, everywhere.´ • The company was renamed in late June 2007 to³ Hindustan unilever limited. • Hul holds 100 factories across India for manufacturing its diverse product range.

  10. ITC • ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 bln and a turnover of US $ 6 bln. • ITC ranks among India's 10 Most Valuable (company)Brands. • While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri-Export. • ITC is rated among the World's Best Big Companies. BOARD OF DIRECTORS

  11. Domestic Players • Britannia India Ltd. (BIL) • Dabur India Ltd. • Indian Tobacco Corporation Ltd. (ITCL) • Marico • Nirma Ltd.

  12. Foreign Players • Cadbury India Ltd. (CIL) • Cargill • Coca-Cola • Colgate Palmolive India • H.J. Heinz Co. • Hindustan Lever Ltd. (HLL) • Nestle India Ltd. • Procter & Gamble

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