What is the importance of a creative agency in this advertising era?

1. Importance of Creative Agency in This Advertising Era The oldest form of marketing process, Advertising is used to encourage audiences to engage with a brand. Indian advertising has evolved in the last few decades, reflecting the change that the country has undergone both socially and economically. Whether FMCG, e-commerce, automobile, telecom, infrastructure, travel & tourism or any other sector, it’s vital for every sector to advertise their products or services in a creative way, using the most appropriate techniques. With a population of more than 1 billion, it’s becoming difficult for brands to reach out to everyone in India. Therefore, today it requires a lot more effort to stand out in the ad world.

2. No wonder, advertising in India is becoming more creative day by day. Both advertisers and creative agencies are aware that the best way to get noticed in the midst of advertising “clutter” is to be captivating. And the most captivating ads are the ones that are creative and able to grab and retain customer’s attention. Therefore, almost every creative advertising agency in India is making efforts to come up with innovative ideas and concepts to promote products and services that can make an impact on the audience. The chances of a creative ad leaving a mark on consumers and creating the demand for the advertised product or service are more, simply because they’re impressed by the effort that went into producing such an advertisement. Not just this, it also makes people believe that the brand is trustworthy and the product or service offered is worth trying. Choosing a creative advertising agency is not an easy task. It can be challenging to select an agency that will help companies and brands reach the top with their advertising process i.e. research, strategy, creativity and media planning. These creative agencies come in all sizes which include small creative shops, mid and large sized agencies and multi-national agencies having expertise in advertising brand management, branding, film and print production, events and activation, digital, media, and out of home services. While there are innumerable big and small creative advertising agencies in India, only a few have managed to make a name for them. In a fast growing economy like India, the scope of advertising is also increasing. As companies in different sectors are willing to spend more onbrand-building, it is expected that in the coming years the growth rate of India’s advertising industry will continue to be robust. Therefore, to stay ahead of the competition, being creative and innovative becomes a must for an advertising agency. Reference : https://medium.com/@ommdevsharma/importance-of-creative-agency-in-this-advertising- era-c7309129541f