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Marketing

Marketing. ESL 156 Comparative Culture Studies Instructor: Lyra Riabov Presenters: Sheng-chi Hsu(Anne), Jorge Ivan, Lifeng Kong(Rinne) Date: March 06, 2007. Discussion. Definition of marketing Four P ’ s Case study: Shaws supermarket Conclusion References.

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Marketing

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  1. Marketing ESL 156 Comparative Culture Studies Instructor: Lyra Riabov Presenters: Sheng-chi Hsu(Anne), Jorge Ivan, Lifeng Kong(Rinne) Date: March 06, 2007

  2. Discussion • Definition of marketing • Four P’s • Case study: Shaws supermarket • Conclusion • References

  3. What Is Marketing? • Marketingmeans the movement of goods and services from manufacture to customer in order to satisfy the customer and to achieve the company’s objectives.

  4. Four P’s • Marketing can be divided into four main elements that are popularly known as the four P’s. • Product --- The good or service that a company wants to sell • Price --- A company charges for its product ---Above, with or below

  5. Four P’s 3.Placement ---Involves getting the product to the customer 4.Promotion ---Communication between buyer and seller

  6. The combination of the four P’s is known as the marketing mix. Marketing Mix

  7. Shaw’s Supermarket • 1860 first store opened • George C. Shaw • Shaw’s employee: approximately 30.000 associates.

  8. Shaw’s and the Four P’s • Product • All kind of products • Popular products • Bananas • Coca-cola • Frito Lay Chips • Budweiser beer

  9. Price Comparison

  10. Target Market • Everyone • Focus consumers • Mothers • Consumers • Older and younger people • Singles • Couples

  11. Target Competitors • Stop&Shop • Hannaford • Market Basket Greg Duball /Store Manager

  12. The Selection of Employees • very good communication with people • have to be upbeat • friendly Interviewers:Sheng-chi Hsu(Anne), Jorge Ivan, Lifeng Kong(Rinne) Interviewee: Greg Duball, Shaw's Store Manager

  13. The Four P’s of Placement Products

  14. Geographical Locations and the Types of Stores

  15. The Four P’s of • Price –price strategies -- why is the price in Shaw’s above the market? -- high quality (main reason) -- best price (cheaper) on special products -- reward program

  16. The Four P’s of • Promotion 1. Advertisements are in newspapers radio, TV and the Internet 2. Posters are in the stores and TV screens in stores 3. Reward cards

  17. Advertisement • Slogan: -- Making your life easier • Appeal: -- The format of Shaw’s Ads change every week -- Have lots of items, and have better items than the competitors

  18. Future goals of • Serve the costumers better than any other market • More specialize in what people are interested in • High quality on products and service

  19. Conclusion • We believe, that if a company wants to succeed, it must consider many things, such as products, quality, service, and employees. It is not an easy thing to achieve, so we think marketing plays a very important role in this process.

  20. References

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