Intel Confidential

1. Ministry of Health Republic of Serbia UNFPA IPPF Road mapping of Total Market Approach for FP/RHCS 1 1 Intel Confidential

2. Better cooperation between Government sector and CSO Define Stakeholders Prepare Action Plan To make Reproductive Health Strategy 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 1. What are the family planning / reproductive health program goals in our country?

3. By implementation RH Strategy and Action Plan Private / Public cooperation and common activities 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 2. In what ways could a TMA help obtain these goals?

4. There is no enough valuable data We don’t have RH Strategy 5 1 2 3 4 Situation analysis is not accurate Road Mapping of Total Market Approach for FP/RHCS 3. What is the overall situation with FP/RH in our country (situation analysis information such as can be obtained from RH surveys and strategies?

5. We don’t have RH Strategy 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 4. What components of Existing strategies could be addressed with TM activities?

6. Pharmaceuticals companies, manufacturers We have to define and copmlete all stakeholders Insurance Fund, donors Civil Society, NGO, 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 5. Who are the relevant stakeholders in our country (include important service providers, policymakers and funders)? MoH, MoE, MoA, MoF, Local governments …

7. Network is insufficient INOVIA 5 1 2 3 4 Associations of different professionals Reproductive Health Association of Serbia Road Mapping of Total Market Approach for FP/RHCS 6. Is there existing network of stakeholders in our country? Does the composition of the network include all the critical stakeholders? ……………………………..

8. MoH MoE STAKEHOLDERS MoF Manufacturers NGO Pharmaceuticals Company Logo

9. Situation analysis 5 1 2 3 4 Action plan Monitoring and evaluation Road Mapping of Total Market Approach for FP/RHCS 7. What steps would we want to take to determine what stakeholders are critical to a total market initiative? ………………….Advocacy

10. Strengthening the government’s role to coordinate and mobilize public and private sectors is an effective way to improve family planning programs Identifying the most appropriate contraceptive method mix provision to each sector’s population is a priority. Identifying the most appropriate population for the public sector to finance ,will improve equity and access to family planning for all populations. STATEMENT

11. Advocacy for Government for commitment to the RH goals Networking according to their preferences and roles 5 1 2 3 4 To analyze results of monitoring and evaluation Road Mapping of Total Market Approach for FP/RHCS 8. What steps would we propose to influence critical stakeholders in our country?

12. Identifying the poorest and most vulnerable groups, quantifying inequalities in family planning service access and health status, and understanding the barriers to equitable access. Family planning policies should demonstrate a government's priorities and commitment to improving the lives of its people. PRIORITIES Priority for ensuring equity and access to family planning services Family planning policies must be designed to include all relevant groups , to respond to their needs and reduce inequalities Company Logo

13. Identifying the poor and most vulnerable groups, quantifying inequalities in family planning service access and health status, and understanding the barriers to equitable access. The poor and other vulnerable, underserved, and most-at-risk populations should be engaged throughout the family planning policy-to-action continuum. PRIORITIES Priority for ensuring equity and access to family planning services Family planning policy, plan, or strategy should outline clear, time-bound equity goals. Company Logo

14. Identifying the poor and most vulnerable groups, quantifying inequalities in family planning service access and health status, and understanding the barriers to equitable access. Family planning policies and strategies must include equity-based monitoring mechanisms and indicators that assess the reach of programs and impact on health. PRIORITIES Priority for ensuring equity and access to family planning services Vulnerable, underserved, groups are the most capable of voicing the challenges and barriers they face, and the appropriate interventions. Company Logo

15. Establishing or maintaining a coordination mechanism involving all stakeholders in family planning. Coordinating public and private financing so that family planning services for all are sustainable. Encouraging higher income populations to seek services that are privately-funded. PRIORITIES Priority for ensuring equity and access to family planning services Company Logo

16. Increasing government’s stewardship (oversight to ensure quality, availability, affordability) of non-state providers of family planning. RH STRATEGY PRIORITIES Priority for ensuring equity and access to family planning services ACTION PLAN

17. Advocacy to Government to commitment the RH goals Conduct them in network according their preferences and roles 5 1 2 3 4 To analyze results of monitoring and evaluation Road Mapping of Total Market Approach for FP/RHCS 8. What steps would we propose to influence critical stakeholders in our country?

18. To organize meetings, workshops, conferences and seminars Capacity building Advocacy 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 9. What might we do to bring together supporters and mobilize those with no position?

19. Introduce the concept to relevant stakeholders Network building, group meetings 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 10. What do we see as the immediate next steps in our country to engaging stakeholders in total marketing initiative? Coordination

20. Colaboration: Government, Private sector, NGOs Situation analysis Strategy of RH Political support Segmentation analysis 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 11. What are the questions we would want to answer in shaping our TMA?

21. Availability of commodities and services in different population groups Segmentation of market Cost of commodities and servicies 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 12. What questions would we want to answer to be able to garner stakeholder support?

22. Possibility for distribution organization and HR capacity Information about target population / SA Identification of users needs Costs of services 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 13. What information or data would we need to be able to answer those questions?

23. NO 1 Road Mapping of Total Market Approach for FP/RHCS 14. Is existing data sufficient in our country or would more information be required?

24. Needs assessment survey to recogniza potential users group Availability and mapping of human resources, services and facilities (or providers) Prepare recommendations / guidelines 5 1 2 3 4 Evidence based practice Informing stakeholders / guidelines Road Mapping of Total Market Approach for FP/RHCS 15. What data would be effective for influencing / advocating to stakeholders in our country and could it be used?

25. Advocacy to better cooperation between health and education sector Meetings with all decision makers Public hearing, Round tables 5 1 2 3 4 Discussions and public promotions Road Mapping of Total Market Approach for FP/RHCS 16. What advocacy steps are needed in our country's context? Media campaign

26. Scanning situation Private / Public cooperatin 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 17. How would suggest beginning the process of implement those steps / where would we begin?

27. Activity Objectives Monitoring & Evaluation Budget 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 18. What are the core components of what we would plan to implement in our own AP?

28. Timeframe Stakeholders Indicators Baseline 5 6 7 8 Road Mapping of Total Market Approach for FP/RHCS 18. What are the core components of what we would plan to implement in our own AP?

29. Trends of services and commodities Trends of AB Financial data / IF 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 19. What indicators would be important to plan for in evaluating the success of the TMI we would be implement in our country?

30. Monitoring & Evaluation of program during the process Publishing: reports, media promotion, web promotion 5 1 2 3 4 Road Mapping of Total Market Approach for FP/RHCS 20. How would be plan to assess and document lessons learned?

31. Action Plan Guidelines STEPS • Activity • Objectives • Monitoring & evaluation • Budget • Timeframe • Stakeholders • Indicators • Baseline

32. High Level Goal To achieve High level of Reproductive Health Services and commodities • Male condom • Pill • IUD • Implant • Female condom

33. STEPS important steps to engage stakeholders in developing a total market approach Public – private collaboration, a national policy environment conducive to private-sector involvement and public-sector commitment to effective, equitable programming Creating incentives to attract private-sector participation and eliminating political and regulatory barriers to private-sector participation Involving the private sector in centralized and coordinated planning, decision-making, and resource allocations; >>>>>>>>

34. Access and Psycho-Social Determinants of Consumption Willingness to Pay, Surveys on Vulnerability and Consumption resources or data you think are required to support the coordination and mobilization of public and private sectors

35. 1 2 3 collaborating actively with private-sector initiatives, due to existing gaps in provision of services which does not reflect the lack of professional’s capacity, but rather the lack of available FP services. it should be widening of the existing contraceptive methods and overcoming prejudices in relation to hormonal contraception. Strengthening public-private dialogue around family planning service delivery—including reaching the poorest populations. ASPECTS of TMA helpful or appropriate of total market approach aspects

36. Access and Psycho-Social Determinants of Consumption Willingness to Pay, Surveys on Vulnerability and Consumption resources or data you think are required to support the coordination and mobilization of public and private sectors

37. Serbia 2005, WHO http://apps.who.int/gho/data/node.main.HE-1606 Indicatorswealth quintile

38. Objectives • How will we know that we succeeded? • Results: Better RH indicators

39. Action Plan – Steps to Meet Your Goals and Objectives

40. Action Plan – Steps to Meet Your Goals and Objectives

41. Reflection - To be done… • reflect on our experience • Necessity of development of the RH Strategy • Importance of using TMA as a tool for development and implementation of the Strategy

42. Skills and sufficient capacity to get involved with professional knowledge in realization of the activities for the purpose of achieving TMA in Serbia Sharing knowledge and practice with countries from the region with already successful programmes Visual aids, discussion activities, all that serve for the purpose of practical work on the topic. Workshop design

43. Ministry of Health Republic of Serbia UNFPA IPPF Thank You Marija Raković Snežana Pantić Aksentijević Marija Jevtić 43 43