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Social Media : Taking It to the Next Level

Social Media : Taking It to the Next Level. Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal

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Social Media : Taking It to the Next Level

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  1. Social Media: Taking It to the Next Level Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal

  2. Social's Influence Facebook – 800 million active users; added 200 million in 2011 Twitter – more than 140 millions active users making 340 million tweets per day. LinkedIn has 150 million + active users Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month. 98% of 18- to 24-year-olds access social accounts monthly. Approximately 40% access accounts through mobile Social media adoption amongst small business doubled from 2009 to 2010. 51% of Facebook users and 64% Twitter users are more likely to buy from a brand they follow. *http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/

  3. Social Media Musts

  4. Twitter: some hidden benefits Don't need to be a user to see someone's tweets Use a widget to repurpose tweets on your site. Twitter is one-way, not a reciprocal relationship Twitter is a better for connecting with those you don't already know Real-time search – can see what people are saying about something right now. Use a Twitter Alert tool to get immediate updates.

  5. Give it a try

  6. TXST in Fast Company

  7. Drake University Pinterest

  8. Keep an eye on

  9. Social Media Strategy The 3 most important reasons small businesses leverage social media are: Connecting with customers Visibility Self-promotion What are your goals for social media? Outreach Engagement/Interaction Promotion How does social fit into larger company or digital strategy? Web presence Mobile What is the value you are adding to the community? Thought leadership Resources Discussion What value is your social media activity bringing to you? How can you measure effectiveness? Develop guidelines, support best practices

  10. Key Considerations Strong website/blog is still important Authenticity Transparency Engagement Fostering community Thought leadership Branding Promotion Sharing – How easy do you make it?

  11. How are you integrating your social platforms?

  12. How are you integrating your social platforms?

  13. How are you integrating your social platforms?

  14. How are you integrating your social platforms?

  15. Measurement Traffic Followers/Fans Retweets Replies Mentions What people are saying about you online – mine blogs, Twitter, Facebook, even Yelp

  16. Google Analytics

  17. Twitter Analytics

  18. Twitter Analytics Tweet Stats

  19. Twitter Analytics

  20. Twitter Analytics

  21. Facebook Insights

  22. Ustream Analytics

  23. Klout

  24. Klout

  25. Klout

  26. Klout

  27. Klout

  28. Klout

  29. Search Engine Optimization Can get complicated, but the basics are: Incoming Links Interaction on social media Commenting Excellent content Keywords/phrases

  30. Consider How to Incorporate Data

  31. Consider How To Incorporate Data

  32. Tips The biggest mistakes you can make are not trying, not paying attention Have qualified, related person/people working with your social media Engage, don't just promote Regular maintenance and updates Must try tools on your own to understand how you might use professionally Emulate best practices Have fun; be creative Remember, customers/clients are making judgments about your schools and programs based on the social media presence.

  33. Best Practices

  34. Best Practices

  35. Best Practices

  36. Best Practices

  37. Best Practices

  38. Best Practices

  39. Resources Crush It and Thank You Economy by Gary Vaynerchuk Delivering Happiness by Tony Hsieh Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words; Wired; tech section of NY Times and FastCompany.com SXSW Interactive - sxsw.com Links www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html www.usatoday.com/money/smallbusiness/story/2012-03-11/cnbc-pinterest/53443230/1 pinterest.com/mshahab/brands-businesses-blogs-on-pinterest/ www.mediabistro.com/alltwitter/small-business-social-media_b14294 www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/ searchenginewatch.com/article/2163408/Twitter-Turns-6-From-140-Characters-to-140-Million-Users econsultancy.com/us/blog/7171-the-top-50-brands-in-social-media wiki.kenburbary.com/social-meda-monitoring-wiki www.socialable.co.uk/12-killer-analytic-tools-to-measure-your-success/ mashable.com/2012/02/09/social-media-analytics-spreadsheets

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